Industrial and Manufacturing Marketing Blog

Business Value of Social Networking

Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.

I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. But like many b-to-b marketers, I’m not sure how it has impacted my business. So, I’m leaning more towards Seth’s point of view.

Take a look at this video and decide for yourself. After all, when Seth Godin speaks, people listen.

What’s working for you? Leave me your comments below.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments:

    Post Categories

    Recent Posts

    Tiecas-Industrial Marketing & Consulting, Houston, TX

    Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

    ©  2024 Tiecas, Inc.  and Achinta Mitra.  All Rights Reserved.
    Contact Us Privacy Policy Site Map