For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media.
The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner, the founder of WhitePaperSource and the author of Writing White Papers. Watch this short video as Michael explains what’s in this report. Then you can download it for free (no, you don’t even have to register) from his site. Don’t forget to check out Social Media Success Summit 2010.
Industry Report Overview from Michael A. Stelzner on Vimeo.
The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers.
This Marketing Data and Research Presentation includes data on:
Download the report from here. (NOTE: Requires registration to download)
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.
Social Media Agency London - Weever Media says:
Hi – I know this report, good one!
B2B Social Media is pretty much about thought leadership and raising brand awareness. Find our blog post in regards to that.
Thanks!
Richard