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INDUSTRIAL MARKETING TODAY
MAY 26, 2010
Deconstructing the Four Stages of the Industrial Buy Cycle
Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. In short, this is good, practical and actionable stuff and not some marketing theory. of Tiecas, Inc.
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INDUSTRIAL MARKETING TODAY
NOVEMBER 5, 2010
Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
Results: 10,000 registered members (as of March 2009) – over 80 percent of them are customers. Results: (as of March 2009). Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. Engineers have fun too.
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INDUSTRIAL MARKETING TODAY
JULY 14, 2010
Is Content Curation an Easy Way for Content Marketers to Do More.
Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?
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INDUSTRIAL MARKETING TODAY
SEPTEMBER 27, 2010
Have Digital Marketing and Social Media Killed the Industrial.
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Solution: Curate content and make it easily searchable.
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INDUSTRIAL MARKETING TODAY
JULY 25, 2011
Manufacturer Successfully Uses a B2C Online Marketing Tactic
They qualify for Federal Tax Credit as part of the American Recovery and Reinvestment Act of 2009. I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.
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INDUSTRIAL MARKETING TODAY
APRIL 15, 2011
Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads
That represents a 27 percent increase in downloads over 2009. For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process. have written about the benefits of creating an online CAD library in several of my posts in the past. See my previous article, “Details Matter in Creating Content for Engineers.”. That was back in 2005. m sure that number has grown significantly since then. Tsubaki.
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