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Break the mold: Why content marketing needs to be like a chalupa

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When I wrote the first edition of  The Tao of Twitter  in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. The content chalupa.

When all the hard work on social media … just doesn’t work

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Social media has changed since I first drank the Kool-Aid back in 2009. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. Nobody has worked harder to build a digital consulting business than Ray. What went wrong?

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3 Business tips to make the second half of your 2016 count

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Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level. The price?

Marketing Resources for 2016: Old School meets New Cool

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Books. A few books to read if you haven’t already: The Cluetrain Manifesto - the 10th anniversary edition came out in 2009, yet this book remains hyper-relevant in today’s social media focused world of marketing. By Kiki Schirr, {grow} Contributing Columnist. In April, I wrote an article for {grow}  about new trends in social media marketing tools. ” What is relevant?

10 things you need to know NOW about OmniChannel Marketing

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Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution. Why is this hot now?

How to succeed in the ego-ravaged drama queen world of social media

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started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn’t on it. started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn''t on it. So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. hated that.

8 Shocking New Social Media Facts

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Check out this growth rate between 2009 and 2012. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. Magazines.

Change the Channel to Ignite Content

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The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. The answer is YES. ” No upselling. No cross promotion. No transactions.

The results are in: An experiment in social influence

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The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. From a standing start in 2009, I have been able to create a global community that responded to an appeal in one blog post and contributed $4,352 in 48 hours. The results.

Should you make the leap into sponsored content?

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took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Can I delete it?

Personal time versus social media time: Something has to give

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” In 2009, we were just entering the grip of the recession. This is it.” In 2009, we were just entering the grip of the recession. The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications.

Does it pay to be honest on Twitter?

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” In 2009 I wrote a little manifesto called “Why I Block on Twitter.” Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers , 20,000 followers , etc. ” But is worth it the time I put into it?

Why are America’s fastest-growing companies killing their blogs?

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Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. For the first time, the platform most utilized by the Inc.

An Example of Twitter’s Real-Life ROI

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In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world.

Klout overhauls its business model, but does it answer its critics?

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Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? ” Substantially more data points. Joe Fernandez of Klout. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. Tempering the vacation effect. Transparency.

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My five biggest blogging mistakes

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Blog readership grew 400% between 2009 to 2010 and another 300% from 2010 to the end of 2011. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.

20 of the World’s Wittiest Twitter Bios

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Making the Snuggie look good since 2009. I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill. maurastl. SALJmum. fiona_mca. ankurtz. Maya_Abeille.

Good news for the economy might be bad news for social media

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Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time spent on incremental, non-essential activities like Facebook and Twitter will take a back seat to family and business needs as our economic fortunes improve. billboards?) What are you seeing out there? Marketing Solutions

One thousand posts. No navel gazing.

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Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? Who was here first? Who has stuck with me the longest? In fact.

Klout Founder says Lithium deal will propel new development

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In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history. Fernandez: Definitely.

Case study: Creating social media benefits in a regulated industry

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“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind.

The cure for Bloggus Interruptus

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For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to California, Australia, and New Zealand, I prepared for this trip for months by “writing ahead” so I could keep the posts coming to my readers. I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it. Until last month. Re-fuel. Re-fuel.

The hidden costs of social media conversation

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The popularity of social platforms naturally attracted large corporations, advertisers and SEO alchemists.  By 2009 companies both large and small joined the social media frenzy trying to make sense of the unprecedented amount of direct consumer information that was flooding the airwaves. It’s all about the conversation. make money. Even non-profits. The conversation was always there.

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How does social media affect trust and your brand?

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In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. But I am talking about something different here.  Stop and think of your brand’s position. 

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100,000 Twitter followers. Now what?

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have not done any proactive audience building (like I prescribe in the book) since 2009. have not done any proactive audience building (like I prescribe in the book) since 2009. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. wanted to share what I was learning, how things were changing along the way. Who knows.

Social proof and your battle for credibility

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One blog in the top 100 has not even been updated since 2009. While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! One is wearing a doctor’s lab coat and one is wearing a pizza delivery uniform.

Case study: How 20 high school students ignited a social media success

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Back in 2009 my company started running the marketing campaign for a local Stockholm high school. Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Enjoy! The Backstory.

Blogging, social media use skyrocketing at universities

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100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.

Case study: Fast-growing B2B expands social media exposure

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invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Drew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc. Setting Our Own Table. The Results. Lessons Learned.

Enterprise Crowdsourcing blasts off as social media growth industry

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Several platforms were revamped, relaunched, or finally “released” in 2009. Client adoption was also slow until 2009 when the first surge in market demand occurred. Last year, the number of completed microtasks increased 496% over 2009. Guest post by David Bratvold. Everybody is looking at this trend and wondering, “How big is the market?” How could you use it?

Blogging world flipped by AdAge Apocalypse

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For example, one blog that is more or less in my “old&# position has not been updated since 2009.  I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. This change had a cataclysmic effect on the rankings.

Research: Fastest-growing companies accelerated social media usage

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Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Forty-three percent of the 2009 Inc. companies compiled annually by Inc. Magazine.

Four reasons why I finally like Triberr

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There is one blog in the AdAge Top 100 that has not been updated since 2009.  So it is literally impossible for new voices to crack into the elite league because of this permanent disadvantage.  I really hate this aspect of the social web. For the past six months I have given Triberr a whirl and it has been quite a drama. Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic. So I’m staying. Feedback.

Are B2B companies that refuse to engage in social media facing extinction?

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Eric’s first edition of this video came out in 2009 which means we are less than two years aways from the Social Media Armageddon.  I don’t know about you, but I’m not ready to change my vacation plans just yet. “No.&#. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way.