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Break the mold: Why content marketing needs to be like a chalupa

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When I wrote the first edition of  The Tao of Twitter  in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. The content chalupa.

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When all the hard work on social media … just doesn’t work

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Social media has changed since I first drank the Kool-Aid back in 2009. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. Nobody has worked harder to build a digital consulting business than Ray. What went wrong?

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Marketing Resources for 2016: Old School meets New Cool

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Books. A few books to read if you haven’t already: The Cluetrain Manifesto - the 10th anniversary edition came out in 2009, yet this book remains hyper-relevant in today’s social media focused world of marketing. By Kiki Schirr, {grow} Contributing Columnist. In April, I wrote an article for {grow}  about new trends in social media marketing tools. ” What is relevant?

3 Business tips to make the second half of your 2016 count

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Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level. The price?

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Lessons learned while deleting 274 blog posts

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Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. Hundreds of them. The firsts. Thank you!

How to succeed in the ego-ravaged drama queen world of social media

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started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn’t on it. started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn''t on it. So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. hated that.

8 Shocking New Social Media Facts

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Check out this growth rate between 2009 and 2012. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook. Magazines.

Should you make the leap into sponsored content?

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took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. Can I delete it?

Change the Channel to Ignite Content

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The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. The answer is YES. ” No upselling. No cross promotion. No transactions.

Does it pay to be honest on Twitter?

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” In 2009 I wrote a little manifesto called “Why I Block on Twitter.” Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers , 20,000 followers , etc. ” But is worth it the time I put into it?

The results are in: An experiment in social influence

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The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. From a standing start in 2009, I have been able to create a global community that responded to an appeal in one blog post and contributed $4,352 in 48 hours. The results.

Why are America’s fastest-growing companies killing their blogs?

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Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. For the first time in the five years that this research has been conducted, the use of blogging declined. But there is an element of mystery here. For the first time, the platform most utilized by the Inc.

Personal time versus social media time: Something has to give

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” In 2009, we were just entering the grip of the recession. This is it.” In 2009, we were just entering the grip of the recession. The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications.

My five biggest blogging mistakes

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Blog readership grew 400% between 2009 to 2010 and another 300% from 2010 to the end of 2011. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.

Klout overhauls its business model, but does it answer its critics?

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Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? ” Substantially more data points. Joe Fernandez of Klout. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. Tempering the vacation effect. Transparency.

20 of the World’s Wittiest Twitter Bios

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Making the Snuggie look good since 2009. I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill. maurastl. SALJmum. fiona_mca. ankurtz. Maya_Abeille.

Good news for the economy might be bad news for social media

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Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time spent on incremental, non-essential activities like Facebook and Twitter will take a back seat to family and business needs as our economic fortunes improve. billboards?) What are you seeing out there? Marketing Solutions

An Example of Twitter’s Real-Life ROI

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In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world.

How does social media affect trust and your brand?

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In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. But I am talking about something different here.  Stop and think of your brand’s position. 

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One thousand posts. No navel gazing.

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Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? Who was here first? Who has stuck with me the longest? In fact.

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The hidden costs of social media conversation

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The popularity of social platforms naturally attracted large corporations, advertisers and SEO alchemists.  By 2009 companies both large and small joined the social media frenzy trying to make sense of the unprecedented amount of direct consumer information that was flooding the airwaves. It’s all about the conversation. make money. Even non-profits. The conversation was always there.

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100,000 Twitter followers. Now what?

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have not done any proactive audience building (like I prescribe in the book) since 2009. have not done any proactive audience building (like I prescribe in the book) since 2009. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. wanted to share what I was learning, how things were changing along the way. Who knows.

The cure for Bloggus Interruptus

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For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to California, Australia, and New Zealand, I prepared for this trip for months by “writing ahead” so I could keep the posts coming to my readers. I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it. Until last month. Re-fuel. Re-fuel.

Case study: Creating social media benefits in a regulated industry

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“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind.

Klout Founder says Lithium deal will propel new development

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In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history. Fernandez: Definitely.

Social proof and your battle for credibility

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One blog in the top 100 has not even been updated since 2009. While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! One is wearing a doctor’s lab coat and one is wearing a pizza delivery uniform.

Case study: How 20 high school students ignited a social media success

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Back in 2009 my company started running the marketing campaign for a local Stockholm high school. Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Enjoy! The Backstory.

Blogging, social media use skyrocketing at universities

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100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. 53 percent in 2007, 54% in 2008 and 73% in 2009 report they monitored the internet for buzz, posts, conversations and news about their institution. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.

Case study: Fast-growing B2B expands social media exposure

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invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Drew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc. Setting Our Own Table. The Results. Lessons Learned.

Blogging world flipped by AdAge Apocalypse

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For example, one blog that is more or less in my “old&# position has not been updated since 2009.  I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. This change had a cataclysmic effect on the rankings.

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Four reasons why I finally like Triberr

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There is one blog in the AdAge Top 100 that has not been updated since 2009.  So it is literally impossible for new voices to crack into the elite league because of this permanent disadvantage.  I really hate this aspect of the social web. For the past six months I have given Triberr a whirl and it has been quite a drama. Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic. So I’m staying. Feedback.

Enterprise Crowdsourcing blasts off as social media growth industry

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Several platforms were revamped, relaunched, or finally “released” in 2009. Client adoption was also slow until 2009 when the first surge in market demand occurred. Last year, the number of completed microtasks increased 496% over 2009. Guest post by David Bratvold. Everybody is looking at this trend and wondering, “How big is the market?” How could you use it?

Are B2B companies that refuse to engage in social media facing extinction?

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Eric’s first edition of this video came out in 2009 which means we are less than two years aways from the Social Media Armageddon.  I don’t know about you, but I’m not ready to change my vacation plans just yet. “No.&#. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way.

Research: Fastest-growing companies accelerated social media usage

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Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Forty-three percent of the 2009 Inc. companies compiled annually by Inc. Magazine.

Twitter at Year Five

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Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today. Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first Tweet. Here is Twitter by the numbers, courtesy of the Twitter blog : #tweets. years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. The time it now takes for users to send a billion Tweets. 50 million. 140 million.

Eight lessons I’ve learned from Twitter

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I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. Wow, talk about being humbled. No limits.

Finally! A B2B social media success story

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At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. The submissions can be found here and they are hilarious. 

A quick look at MS365, Kyoo and Triberr

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For example, there was one blog in the Ad Age Top 50 that had not been updated since 2009.  I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application. Microsoft 365. have really been looking forward to this cloud-based office productivity application. Hey, I can act like a big company now.

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A Very Lite Brite Christmas

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reprised from December 2009. At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.  Lite Brite was the Photo Shop of the 1960s.  Sorry I goofed.  Have fun!

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Is blogging a man’s job?

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I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.