| | | Follow the Lead | |  2009 | 12 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD NOVEMBER 30, 2010 Business Blogging 101 According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other Fortune 500s are seriously thinking about getting into the act in 2011. Indeed, along with social media platforms, blogs are a fundamental way for [.]. | FOLLOW THE LEAD JULY 19, 2010  Price of permission-based b-to-b e-mail continues to fall The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. The largest drop in price was in the Databases/Masterfiles category, decreasing from $141 per CPM in 2009 to $130 per CPM this summer. For the full press release, including charts, please click here. | | | | | |
| FOLLOW THE LEAD JULY 19, 2010  Price of permission-based b-to-b e-mail continues to slide The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. The largest drop in price was in the Databases/Masterfiles category, decreasing from $141 per CPM in 2009 to $130 per CPM this summer. For the full press release, including charts, please click here. | FOLLOW THE LEAD JULY 22, 2010 Survey: Quality (not quantity) of leads Job One for marketers Nearly a third (31%) of marketing executives in the manufacturing sector reported an increase in their marketing budgets compared with 2009, according to the GlobalSpec Industrial MarketingTrends Survey. Online-marketing channels, such as online video and social media, occupy the top six areas where companies will be ramping up spending this year compared with 2009. This group of respondents represented a variety of company sizes, with annual marketing budgets ranging from under $50,000 to more than $1 million. These have been the top two marketing goals for the past three years. | FOLLOW THE LEAD JULY 22, 2010 Survey: Quality (not quantity) of leads Job One for marketers Nearly a third (31%) of marketing executives in the manufacturing sector reported an increase in their marketing budgets compared with 2009, according to the GlobalSpec Industrial MarketingTrends Survey. Online-marketing channels, such as online video and social media, occupy the top six areas where companies will be ramping up spending this year compared with 2009. This group of respondents represented a variety of company sizes, with annual marketing budgets ranging from under $50,000 to more than $1 million. These have been the top two marketing goals for the past three years. | FOLLOW THE LEAD MAY 13, 2010 Understanding the socially savvy b-to-b buyer It focused on the challenges facing b-to-b marketers this year; what b-to-b marketers should do to maximize the marketing mix given the rise of social media and how do program and budget plans for 2010 compare to 2009 results. According to the survey, 23% of respondents will increase their spending (10% or more) on discussion forums this year, compared with 2009, and 22% will increase spending on podcasting. The study, titled “Insights into 2010 B2B Marketing Budgets and Tactics Mix,” was conducted by Forrester Research and MarketingProfs. For the full survey, please click here. | | | | | | | |
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FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010  Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
It is an honor to be recognized by BtoB as an influential thought leader,” said Zales, who took charge of ZoomInfo in the summer of 2009. A quick timeout to send our kudos to Sam Zales, president of ZoomInfo, who has been recognized by BtoB Magazine as one of the top 100 industry leaders in its annual “ Who’s Who in B-to-B &# special report. It’s the second year in a row that Zales has gotten the nod for BtoB ’s “Who’s Who in B-to-B.”. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. MORE >> -
FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010  Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
It is an honor to be recognized by BtoB as an influential thought leader,” said Zales, who took charge of ZoomInfo in the summer of 2009. A quick timeout to send our kudos to Sam Zales, president of ZoomInfo, who has been recognized by BtoB Magazine as one of the top 100 industry leaders in its annual “ Who’s Who in B-to-B &# special report. It’s the second year in a row that Zales has gotten the nod for BtoB ’s “Who’s Who in B-to-B.”. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. MORE >> -
FOLLOW THE LEAD | FRIDAY, JULY 30, 2010  Web tracking tools turning into a ‘must-have’
However, for many marketers, there has already been significant improvement: 51% said the Web did not meet expectations in 2010, compared with 68% who said the same in 2009. Click chart to enlarge. More than 91% of companies worldwide reported that increasing new customer acquisition was one of their top strategic marketing objectives for 2010, according to a new study. Just 18% of respondents said they were investing more in direct mail while 39% were investing less. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. MORE >> -
FOLLOW THE LEAD | FRIDAY, JULY 30, 2010  Web tracking tools turning into a ‘must-have’
However, for many marketers, there has already been significant improvement: 51% said the Web did not meet expectations in 2010, compared with 68% who said the same in 2009. Click chart to enlarge. More than 91% of companies worldwide reported that increasing new customer acquisition was one of their top strategic marketing objectives for 2010, according to a new study. Just 18% of respondents said they were investing more in direct mail while 39% were investing less. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. MORE >> -
FOLLOW THE LEAD | FRIDAY, JULY 16, 2010  Welcome to Widget TV
billion on content marketing in 2009, with spending on new forms of content marketing such as web content, videos, podcasts, events, mobile content and white papers pegged at about $8.7 The skill sets for b-to-b sales and marketing executives are changing at a rapid clip, as inbound marketing has started to gain on outbound marketing, or traditional methods of generating lead-gen revenue such as cold calling and face-to-face meetings. One of the key changes is what is being referred to in business precincts as the “marketer-as-publisher model.&# Subscribe to RSS. MORE >>
- Cold calling isn’t meant to chill your prospects FOLLOW THE LEAD | TUESDAY, FEBRUARY 8, 2011
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