Fearless Competitor

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The Power of Servant Leadership – Good Advice for CEOs

Fearless Competitor

Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009.  He’s also the creator of the popular online TV show, Marketing Made Simple TV. The concept focuses on the individual and decentralized decision making. Examples of Servant Leadership. Fuhrmann.

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Looking for best-practices BtoB demand generation? Start with fundamentals first!

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Find New Customers has been offering demand generation services since 2009. Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. This undoubtedly happens because they don’t waste valuable sales time on unqualified leads. Goal Setting.

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Delegate or Die: Why So Many Managers Fail to Delegate

Fearless Competitor

Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. I was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. And I was focused 100% on business outcomes. What do you think?

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Happy Birthday, sales lead generation company Find New Customers – belatedly

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Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV.

3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group

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Find New Customers has been providing sales lead generation services since 2009 and we have never had a client or marketed our services in the state of Georgia. Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. Where are you today as an organization?Regardless Click the underlined words to learn more.

Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!

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Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume. But these companies are missing THE critical element – the plan and process to be used. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? Does a documented plan really work?

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Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!

Fearless Competitor

Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. When hiring a B2B demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume. Why did he sign so quickly?

Why Marketing Made Simple TV beats the pants off Find New Customers

Fearless Competitor

Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs.

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). You simply can’t. Amanda.

A few Saturday facts about Jeff Ogden of Find New Customers

Fearless Competitor

Find New Customers was started by me in February, 2009 and it is still in business today, which is quite an accomplishment. Here are some things you might not know about Jeff Ogden of Find New Customers. Born and raised in Madison, Indiana – which is the only town in America that owns a race-boat called the Oh Boy Oberto, which has won many races.

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Poke the Box – Review of Seth Godin’s new book

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dumped my former business partner and founded the B2B lead generation company Find New Customers in early 2009. What if we had chickened out in 2009 and not bit the bullet on Find New Customers ? Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.). B2B Lead Generation by taking Initiative. What is Poke the Box and what does it mean to you?

“How can we create a lot of great marketing content, really fast?”

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But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled:  The Rule of 5 for B2B Content Development. I don’t claim to have invented this idea, but since marketing automation is so hungry for content, Ardath’s old idea is as important as every in sales lead generation campaigns. Happy Father’s Day. Mike Volpe. Marketing

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What if LOWERING Quotas Improved Sales Results?

Fearless Competitor

Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010). (Editor’s Note: This post should create some controversy. Telling CEO’s and VPs of Sales that they are wrong is fun.). Raise quotas more?

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

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He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. The Nifty50 Men of Twitter. Congratulations to each of those men. In addition, I’m honored, flattered and humbled that Tom and Cheryl both said I am an “Honorable Mention&# for this prestigious award. Cheryl Burgess May 25, 2011 at 11:39 pm. Thanks for all your support!

Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!

Fearless Competitor

Jeff Ogden, the award-winning marketing expert,  is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Like SCORE too – Simple, Clear, Optimal Revenue Enhancement! But that begs a question. Tons of those.

Here is my fervent hope. That what does not kill you, makes you stronger

Fearless Competitor

hold a degree in Marketing from there and I run the sales lead generation company Find New Customers, which has been helping companies develop and implement marketing programs to fill sales funnels with quality leads since 2009 (but NEVER in the state of Georgia) Please note that while I once worked for The Pedowitz Group, we have issued a public apology to them. This is true for all of us.

Marketing Automation Venture Funding: Profitable or Profligate?

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The financial crisis of 2008 and 2009 slowed funding again, but that was short lived (4). Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. Here we feature the marketing automation experts at Software Advice. We thank them for their contributions here. share it below, with the addition of Hubspot. and Unica.

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Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”

Fearless Competitor

When I founded the lead generation company F ind New Customers in 2009, the jury was out. Find New Customers crossed the Rubicon recently. According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. As it was illegal to cross the river, it was an act of insurrection.).

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My totally awesome review of the book, Launch, by Michael A. Stelzner

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Michael Stelzner launched Social Media Examiner in October 2009 from his Southern California office. I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? Marketers : Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. refused.

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B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever

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Since 2009, academics and experts—long the front-runners—earned another eight points to climb to 70 percent. Fifty percent say CEOs are credible spokespeople about a company, a 19-point increase over 2009. Do Salespeople want more leads? Yes, indeed! Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. About Edelman. contact-form].

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Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC

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His company has been helping businesses drive more revenue since 2009, but never in Georgia. Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” Their member list reads like a Who’s Who of the tech world. Photo below.).

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Content is king (in 2011), again

Fearless Competitor

(Originally published on August 6, 2009) And if you enjoy Fearless Competitor, we also hope you’ll visit the B2B Sales Lounge, the blog we also write on behalf of the Find New Customers client, OneSource. FastCompany had a great post Content is … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Management best practices Manufacturing Sales Marketing marketing campaigns Sales-Marketing Alignment

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Website Makeovers: 3 Things Buyers Want on Your Website

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(This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at … Continue reading → Fearless Competitor lead generation Management best practices Marketing marketing campaigns marketing sales

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Pithy sayings by Seth Godin in a great book

Fearless Competitor

” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. What To Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was given to Jeffrey L. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local. Got a great book from my son Matt, the 7 Habits of Highly Effective People by Stephen R. Covey, which is a classic. Love Seth’s style of writing which is brief, short and pithy and he has a lot of great quotes in his book as well.

How to Find New Customers celebrates its 2nd birthday

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It was two years ago this very day, January 27th, 2009, How to Find New Customers was born.  Happy Birthday, How to Find New Customers! And what a two year run it has been! It was on that date that Jon … Continue reading → Easy lead generation Fearless Competitor lead generation Lead Nurturing Management best practices Marketing Marketing Automation marketing campaigns marketing sales Simple lead generation

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How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

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Find a really good post you wrote in 2009 and copy it. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. Check out these mind-blowing statistics on this blog: Jeff Ogden, the Fearless Competitor. 1,085 Posts. Over 63,000 viewers to date. In nationwide syndication. One man. Bingo.

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Good-Bye Genoo. Hello and nice to meet you, Act-On Software

Fearless Competitor

We used Genoo since FindNewCustomers.com was founded in 2009. The sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. Our entire website was built using Genoo landing pages. But no more. No offense to them, as they remain a fine product for small companies, as it gets the job done. However, I decided their software is best described as ‘clunky” (For instance, I always hated the term “Email Blasts” but that is what is says on their menu.) Thank you all. It’s just a tool.

The Awesome Power of Story in BtoB Sales Lead Generation

Fearless Competitor

Jeff Ogden is an award-winning marketing expert and the sales lead generation company President of Find New Customers , which has been helping companies improve revenue results since 2009. Buffer Sales Lead Generation is powered by great stories. Every Sunday night, my family is glued to the TV to watch The Walking Dead.  It’s the show about Zombies – who ate network television.

Content Marketing is Growing, but Online Video is Exploding

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In 2011, 52% of marketers said they used video, as compared to only 37% in 2009, and this is likely to grow even more, as 54% of marketers said they expect to use more video. Study: Digital Content Marketing Spend Reached Nearly $16.6B In 2011. This study, which was shared with me by Jim Burns of Avitage, has some interesting conclusions. Companies’ spend on online content marketing grew to nearly $16.6 billion last year, with video showing the strongest growth of all media measured. The $16.6 billion figure includes everything but print.).

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HOW TO: Manage Your Online Reputation Using SEO

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hiring managers who had searched for candidates online, 70% of them said they had rejected a candidate based on what they found in his or her search results, according to a 2009 study commissioned by Microsoft. Wacky News of the Week: Manage Your Online Reputation. Trust was destroyed when she shared something that she undoubtedly knew would hurt me badly. So good-bye, JK. That was hard.).

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Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer

Fearless Competitor

A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Here’s the permalink to the original article too. Very important information on lead scoring best practices. Enjoy. One theme that has been consistent in my conversations with B2B marketers over the past few months is this: Lead scoring is one of the greatest opportunities and challenges when it comes to implementing and tuning their marketing automation processes and systems. budget, authority, needs and timing). After all, this seems to be where scoring falls down. But this makes sense. What do you think?

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

Most of our clients were forecasting like it was still 2009.  I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Jim Dickie sees this as the Perfect Storm. Jim Deals are taking longer and more people are getting involved.

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. A few excelled – Hubspot , Marketo , Eloqua , Kinaxis – to name a few. But most were lost.

Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing. Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management.

A few Saturday facts about Jeff Ogden of Find New Customers

Fearless Competitor

Find New Customers was started in February 2009 and it is still in business today. The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. Jeff was born and raised in a small town in Southern Indiana named Madison. What do you think?

How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model

Fearless Competitor

Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.

Where’s the money going in 2009?

Fearless Competitor

It’s about time. This is where the money should be going — toward driving revenue. And demand generation is number one. Still, most companies don’t do it very well and need help. Simple lead generation is what they need. For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great  lead generation campaigns and implement processes for business to business lead generation.

How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]

Fearless Competitor

In 2009, they recruited Scott Monty to be their head of social media. Mashable did a great post on how Ford is using social media. I’m a big fan of Scott Monty and he’s featured in this video. I’m also a big believer in the power of story-telling in B2B demand generation. Social media is a key element of the strategy for a lead generation company like Find New Customers. How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]. It wasn’t always this way for Ford. Amen, Scott. Marketing lead-generation sales-challenges social media

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Thank you, Aplicor!

Fearless Competitor

For a brief moment in 2009, I headed marketing for a small Florida CRM software firm. Find New Customers “property” was returned – 20 months after the fact. FearlessCompetitor.net and FearlessCompetitor.com both point to this blog. Their CEO at the time loved the popularity of my blog and convinced me to sell the domains of the blog and Find New Customers to him at a low price. trusted and sold. I was shown the door after only 30 days – with only a vague “moving in a new direction” excuse. They did and my domain is finally back. Thank you, Aplicor! .

Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)

Fearless Competitor

Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. Buffer. This new white paper from Silverpop , penned by Jeff Ogden of the digital marketing company   Find New Customers (His fourth white paper to date) shares ideas and insights from some of the top CMOs in America.

My toast to bad sales leaders

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I have to thank Eric Blumthal of Count5 for this very humorous portrayal of the typical sales management.   You’ll find more at Funny Sales Cartoons. Their idea of sales “leadership&# is simply flogging the troops.   In my long career, I’ve worked for many of these. And I once worked for a very large software firm whose sole focus was “purchase order acquisition.&#  Unhappy customer? Not your problem.  Go sell. On the other hand, good sales leaders ask questions.  My personal favorite is “What do you need from me to make your numbers? How can I help you.&#.

The state of lead generation today with Jim Dickie of CSO Insights

Fearless Competitor

Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86%  of companies are raising quotas in 2009. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.   The data was shocking. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? It’s clear that business as usual no longer works.

How to Find New Customers

Fearless Competitor

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”. Liked it a lot. So much written re: demand gen, but most is too complex. Ogden makes it simple, so it’s a ‘Must Read&# and him a ‘Must Interview.’ ’ Craig Rosenberg, the Funnelholic, in an interview with Mr. Ogden. “I think Jeff Ogden’s whitepaper is excellent and this interview is as well.&#. Jeff Gaus, CEO, Prolifiq Software. Click here to read the entire interview.

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