Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Do you like receiving phone calls at dinner time? Probably not, and you are not alone. More than 200 million numbers had already been added to the Do Not Call registry in 2010.

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Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. But what will they be interested in and using in 6, 12 or 24 months?

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Very little of their business is based on advertising, whether digital or traditional. This isn’t QuinStreet’s first B2B technology media acquisition. Are “Leads” the Only Thing Left?

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B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

billion business in 2009 ( source ). Your marketing will be seen as an indicator of the quality of your marketing service. Yes, that’s a lot of marketing in two sentences. SEO folks would accuse me of keyword stuffing). The promotional product business was a $15.6

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business.

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Selling your Lead Generation Content

Digital B2B Marketing

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.