| | | Digital B2B Marketing | |  2009 | 6 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING FEBRUARY 28, 2012  Is Focusing On Your Audience Getting In Your Way? If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Who cares if they are! | DIGITAL B2B MARKETING MARCH 27, 2013  B2B Marketing and the Cheap Tchotchke Mistake billion business in 2009 ( source ). At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your Turn. | | | | | |
| DIGITAL B2B MARKETING FEBRUARY 4, 2012 QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now? They purchased IT Business Edge in September 2011 and Internet.com in 2009. Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name. ” In other words, QuinStreet is a lead generation company. | DIGITAL B2B MARKETING APRIL 20, 2011  Selling your Lead Generation Content The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. The Content Sell. | DIGITAL B2B MARKETING MAY 3, 2011  Is Anyone Left to Click Your Ad? In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. lot smaller. Fewer Clickers and the Same Click Rate? | DIGITAL B2B MARKETING JULY 6, 2011  Give Us Freedom! Lessons for Corporate America In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Your Turn. | | | | | | | |
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