Content Marketing for BI

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An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization.

An Example of Creating Customer Passion

Content Marketing for BI

This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. BI for the Masses and Pervasive BI.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. BI for the Masses and Pervasive BI.

Product Selling is Dead

Content Marketing for BI

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. I thought by now, every sales organization practiced solution selling-but I was wrong. He goes on to say that most sales engagements are still product led. It’s been around for a long time.

If We Can't Laugh at Ourselves…

Content Marketing for BI

Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. Needless to say, these are stressful times.

If We Can't Laugh at Ourselves…

Content Marketing for BI

Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. Needless to say, these are stressful times.

Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. Longer than I’ve been a marcom writer and even going way back to the days when I was a marcom consumer, as an IT Director. Don’t you love a good story?

Once upon a time in B2B marketing

Content Marketing for BI

Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. Longer than I’ve been a marcom writer and even going way back to the days when I was a marcom consumer, as an IT Director. Don’t you love a good story?

Communicating CSR: Are you ready?

Content Marketing for BI

I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4 th grade (go ahead, do the math… I’ll wait). Preventing littering was about as much as I understood about being environmentally responsible and its relation to Earth Day. Since then, there has been a fair amount of progress, though not near enough, in the almost 40 years since Earth Day started.

PR 2

Can B2B Marketing be Fun?

Content Marketing for BI

I was reading an interview with Charlie Todd of Improv Everywhere on SmartData Collective the other day and what I read and saw was “FUN!”. Improv Everywhere says they create chaos and joy in public places. First they get your attention and then they make you smile. When is the last time you did something silly? How about the largest game of Twister? . Initially, you see the typical moving crowds.

The Social Media Marketing Wormhole

Content Marketing for BI

A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion. As I try and help her learn more about online marketing, it occurred to me recently that we’re transitioning in a big way. Are you ready?

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

DecisionStats Interview

Content Marketing for BI

Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Hope you get a chance to read it! link].

DecisionStats Interview

Content Marketing for BI

Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Hope you get a chance to read it! link].

Is Twitter Dying?

Content Marketing for BI

The article actually references the number of visitors to the Twitter site, down 770,000 from its peak in August 2009 of 22 million. These numbers are intriguing since Twitter has had such huge growth in 2009, with several months of double-digit growth. I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role.

SAP Sets the Bar for BI CSR

Content Marketing for BI

SAP just released their 2009 Sustainability Report and I must say I am impressed. SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. You can see an 7.5 minute overview video here. They’re truly setting the bar.

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts.

2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years

Junta 42

  Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. It was another perfect day for an amazing cause.    On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. By late 2008, it was apparent that this year was going to be much more challenging. All told, we feel pretty good about surpassing the $10k level. Thanks Joe!

GPS 16

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Clued In: How to Keep Customers Coming Back Again and Again. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact.

CMO 49

What Exactly IS Digital Body Language?

Digital Body Language

I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. An audience member came up to me and very hesitantly asked "I think I get the overall concept, but what exactly IS digital body language." So what is it?

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi. Blog - Michael Maoz.

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Digg this!

Inbound Marketing University | inboundmarketing.com

delicious b2bmarketing

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature! By clicking the above link, you will have access to the upcoming and recorded webinars. Program Schedule: ( Cant make one of the classes?

5 quick tips to writing better proposals (RFP responses)

Confluent Forms

We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding us through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". Faced with the situation of having to read 300+ pages of different vendors' proposals many people read the first page and then start skimming, and if they're not skimming, their minds are probably going numb.

Top 35 Most Useful Twitter Blog Posts of 2009

WindMill Networking

2009 was, without doubt, the year of Twitter. Related posts: Top 25 Most Useful LinkedIn Blog Posts of 2009 As the year comes to a close, it is. Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [.] Twitter Tip #1 for Beginners: Follow Lists Before You Follow People! This is a continuation of my previous post, where.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. Layer the times together and stagger them for time zone.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.