| | | Content Marketing for BI | |  2009 | 23 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. As for marketing spend, most marketers cut spending across all activities and 2009 budgets looked the same as 2008. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. | CONTENT MARKETING FOR BI MAY 20, 2010  Is Twitter Dying? The article actually references the number of visitors to the Twitter site, down 770,000 from its peak in August 2009 of 22 million. These numbers are intriguing since Twitter has had such huge growth in 2009, with several months of double-digit growth. I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. | | | | | |
| CONTENT MARKETING FOR BI JULY 13, 2010 SAP Sets the Bar for BI CSR SAP just released their 2009 Sustainability Report and I must say I am impressed. SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. You can see an 7.5 minute overview video here. They’re truly setting the bar. | CONTENT MARKETING FOR BI MAY 21, 2009  Once upon a time in B2B marketing Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. ve been thinking about the “dry and boring” problem for a long time. Longer than I’ve been a marcom writer and even going way back to the days when I was a marcom consumer, as an IT Director. But something still seems to be missing. | CONTENT MARKETING FOR BI JUNE 2, 2009  If We Can't Laugh at Ourselves… Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. Needless to say, these are stressful times. | CONTENT MARKETING FOR BI JUNE 30, 2009  Product Selling is Dead Read a great post by IDC’s Michael Gerard about solution selling. was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. He goes on to say that most sales engagements are still product led. It’s been around for a long time. | | | | | | | |
| -
CONTENT MARKETING FOR BI | WEDNESDAY, JULY 22, 2009  An Example of Creating Customer Passion
This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. struck a deal with them to do some conference blogging in return for a press pass. Something you might want to think about for your own B2B niche. Anyway, I must say I’m thoroughly impressed with this company. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, SEPTEMBER 8, 2009 DecisionStats Interview
Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Hope you get a chance to read it! link]. MORE >> -
CONTENT MARKETING FOR BI | FRIDAY, DECEMBER 18, 2009  Growth is Not Always Optional
Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only, I’m not the same person I was. Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to narrow my “high-tech” niche to that of just business intelligence. It’s my space, it’s what I know. ve been a consumer of the very marketing pieces I am now creating. decided to revise my own marketing message and website. MORE >> -
CONTENT MARKETING FOR BI | MONDAY, DECEMBER 28, 2009  A Decade of BI: Technology Advances Faster Than Adoption
According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. Real-time BI. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 5, 2010  BI Solutions for Sustainability Exist-But Can You Find Them?
On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. “Sustainability is increasingly mission-critical across the corporate world,&# Stephen Stokes, vice president of Sustainability and Green Technologies at AMR Research, said in a statement. So I tried SAS. MORE >>
- BI Solutions for Sustainability Exist-But Can You Find Them? CONTENT MARKETING FOR BI | TUESDAY, JANUARY 5, 2010
- A Decade of BI: Technology Advances Faster Than Adoption CONTENT MARKETING FOR BI | MONDAY, DECEMBER 28, 2009
- The Buzz about Social Media Marketing CONTENT MARKETING FOR BI | TUESDAY, MARCH 17, 2009
- The Social Media Marketing Wormhole CONTENT MARKETING FOR BI | TUESDAY, MARCH 31, 2009
- Can B2B Marketing be Fun? CONTENT MARKETING FOR BI | TUESDAY, APRIL 14, 2009
- Communicating CSR: Are you ready? CONTENT MARKETING FOR BI | THURSDAY, MAY 7, 2009
- Once upon a time in B2B marketing CONTENT MARKETING FOR BI | THURSDAY, MAY 21, 2009
- If We Can't Laugh at Ourselves… CONTENT MARKETING FOR BI | TUESDAY, JUNE 2, 2009
- Product Selling is Dead CONTENT MARKETING FOR BI | TUESDAY, JUNE 30, 2009
- An Example of Creating Customer Passion CONTENT MARKETING FOR BI | WEDNESDAY, JULY 22, 2009
- DecisionStats Interview CONTENT MARKETING FOR BI | TUESDAY, SEPTEMBER 8, 2009
- Growth is Not Always Optional CONTENT MARKETING FOR BI | FRIDAY, DECEMBER 18, 2009
| |
