Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Essentially we help companies use content to engage with and help prospects choose to become buyers because of the strategic advantages they gain by doing so. Ambal Balakrishnan: Give us the background of how you gained an interest in B2B Marketing? Ardath Albee: That’s a good question. looked. link]. MORE >>

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? MORE >>

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? Where do I get started? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Purpose. Content. MORE >>

B2B Lead Generation Benchmark Study 2009. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? " Read on to get their insights - less or more? Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Blogs. MORE >>

B2B Lead Generation Benchmark Study 2009. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. MORE >>