| | | Cliff Allen on Marketing | |  2009 | 27 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING APRIL 1, 2009 Keeping Up with Tech in Southern California Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. high-tech community like this also has many bloggers and Web-based news outlets that cover our companies, venture capital, and events -- plus a number of advisers who help technologies entrepreneurial companies grow. It's been difficult to keep up on all aspects of the technology sector in Southern California. For example, here's a page on that site that summaries my recent blog posts: [link]. | CLIFF ALLEN ON MARKETING AUGUST 15, 2009  Developing a Marketing Communications Strategy Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Another key part of the messaging process is creating the positioning statement. | | | | | |
| CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. After you have developed your strategic marketing direction , it's time to develop strategies for each of your major marketing functions. You've probably seen companies where the advertising didn't match the actual customer experience at the point of sale. | CLIFF ALLEN ON MARKETING JUNE 30, 2009  Strategic Direction - The Core of a Strategic Marketing Plan Taking a long trip is like marketing. You need to pick a direction, which will determine what to pack -- shorts and sandals for summer, or coats and gloves for winter -- and who you will meet along the way. . The same is true for marketing. The importantce of choosing the right strategic marketing direction. For many years Sears was the low price leader for many products that consumers buy. | CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful Success in any area depends on having a clear, sound plan -- then acting on that plan. It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. Marketing has become increasingly complex as the number of communications and sales channels has increased. | CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful Success in any area depends on having a clear, sound plan -- then acting on that plan. It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. Marketing has become increasingly complex as the number of communications and sales channels has increased. | | | | | | | |
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CLIFF ALLEN ON MARKETING | FRIDAY, APRIL 6, 2007 A new beginning again
No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerlet the conversations begin. MORE >> -
CLIFF ALLEN ON MARKETING | TUESDAY, APRIL 10, 2007  Why Marketers Must be Better
Categories : Marketing ROI No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerIf the cost of capital is anything under 5% this is a good investment. MORE >> -
CLIFF ALLEN ON MARKETING | THURSDAY, APRIL 12, 2007 Cash Flow is Profit
Categories : Marketing ROI No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a reader MORE >> -
CLIFF ALLEN ON MARKETING | THURSDAY, OCTOBER 22, 2009 Get in the "Zone" with B2B Marketing Zone
Marketing has become more and more complex as the Internet has become part of everyone's lives. Blogs have sprung up everywhere on all aspects of marketing, but it's been hard to find the really good marketing blogs, especially good blogs on B-to-B marketing. Recently, a couple of really savvy guys created a great site that allows us marketers to find the latest blog posts on B-to-B marketing from some top notch marketers. added B2B Marketing Zone to my blog reader when it launched, and it's made it so much easier to keep up on hot B2B marketing topics. MORE >> -
CLIFF ALLEN ON MARKETING | SUNDAY, JUNE 14, 2009  Using Marketing Analytics in Strategic Marketing Planning
A good marketing strategy is based on good data. That's why it's important to start the strategic marketing planning process with data about your industry and specific market, and about your customers. Industry and market data. When your industry is growing, your company is probably growing, too. And, when your industry is starting to trend downward, it's time to update your strategic marketing plan to reduce the impact of your industry contracting. There are several types of data that can provide insights into how your industry is trending: Political and other external influences. MORE >>
- Market Research Answers the Second Question CLIFF ALLEN ON MARKETING | WEDNESDAY, MAY 27, 2009
- Market Research Answers the Second Question CLIFF ALLEN ON MARKETING | WEDNESDAY, MAY 27, 2009
- 9 Marketing Trends for 2009 CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- Gravity Summit CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009
- Gravity Summit Slide Presentations CLIFF ALLEN ON MARKETING | MONDAY, MARCH 9, 2009
- Are You an Analytics Leader? CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009
- Keeping Up with Tech in Southern California CLIFF ALLEN ON MARKETING | WEDNESDAY, APRIL 1, 2009
- Keeping Up with Tech in Southern California CLIFF ALLEN ON MARKETING | WEDNESDAY, APRIL 1, 2009
- Are You an Analytics Leader? CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009
- Gravity Summit Slide Presentations CLIFF ALLEN ON MARKETING | MONDAY, MARCH 9, 2009
- Gravity Summit CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- 9 Marketing Trends for 2009 CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008
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