2009 - B2B Marketing Zone

CLIENT BRIDGE NOVEMBER 30, 2009 The Strategic Marketing Plan - It's a Framework MORE >>	CLIENT BRIDGE MARCH 29, 2011 INFOGRAPHIC: Social Gaming Highlights: From 2009 to 2012, spending on social gaming is projected to increase 67%. Gaming on social networks has growing potential as a marketing platform. From Dr4Ward and Get Satisfaction, here's an infographic on social gaming. Ad spending on social gaming is expected to increase by 33% from 2010 to 2011. 57 million Americans have played games on social networks. 53% of social network game players are women. View Original Article MORE >>	RECENT POSTS MARCH 29, 2011 \| CLIENT BRIDGE INFOGRAPHIC: Social Gaming MARCH 21, 2011 \| CLIENT BRIDGE Twitter: The First 5 Years FEBRUARY 24, 2011 \| CLIENT BRIDGE The Cost of a Facebook Fan DECEMBER 8, 2009 \| CLIENT BRIDGE How will Google Real Time Streaming Search Impact Inbound Marketing? DECEMBER 1, 2009 \| CLIENT BRIDGE B2B Lead Generation - Quantity or Quality? NOVEMBER 30, 2009 \| CLIENT BRIDGE The Strategic Marketing Plan - It's a Framework
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CLIENT BRIDGE DECEMBER 1, 2009 B2B Lead Generation - Quantity or Quality? If you generate leads for a sales team, you are familiar with the common debate of quality vs. quantity. The B2B lead generation marketer has traditionally been graded on quantity, while sales counterparts are typically graded (and compensated) on closed sales. So is it possible to generate too many leads? Well the answer is.it depends (of course). It depends on a lot of factors but the biggest issue is your lead management system. In other words, how many leads can you follow up with and how much will it costs to follow up with them? MORE >>	CLIENT BRIDGE DECEMBER 8, 2009 How will Google Real Time Streaming Search Impact Inbound Marketing? MORE >>	CLIENT BRIDGE MARCH 21, 2011 Twitter: The First 5 Years The very first tweet was sent five years ago today, by Twitter co-founder Jack Dorsey: Since then, Twitter has enjoyed explosive growth. From the Twitter blog, a look at some of the numbers. MORE >>	CLIENT BRIDGE FEBRUARY 24, 2011 The Cost of a Facebook Fan Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 was the average cost of advertising per user that became a brand's fan. Becoming a fan gives brands permission to market directly through free messages sent to a user's news feed and specifically targetted ads. But during that same period, ad cost rose from $.17 per thousand to $.25 per thousand. Why less effectiveness for a higher price? MORE >>
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