Chris Koch

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Thank you so much for your comments, links, and tweets this year. I look forward to collaborating even more in 2010. Have a happy and safe New Year!

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I don’t want to lose you!

Chris Koch

What that means in English is if you subscribed to my blog before November, 2009 you will have to subscribe again at my new site: ([link]. If you subscribed to my blog in November 2009 or later, nothing will change and you don’t have to do anything. You will continue to be stuck with me until you choose to leave.

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself.

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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. The connection with Make eventually led him east, where he co-founded NYC Resistor in a warehouse in Brooklyn so that people like him could get together and spend evenings cobbling weird stuff together. Bringing Playfulness to Schools.

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How Manchester United Revolutionized Sports Marketing

Chris Koch

Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. “A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club.

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Why salespeople should sell ideas: an FAQ

Chris Koch

That was in 2009. Buyers are spending much more time online than they used to. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. No doubt that number has continued to go up—especially with the rise of mobile and social media.

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