Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to. think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. MORE >>

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware of services is: Word of mouth from Colleagues Word of mouth from other Service Providers General Awareness of the Brand Most services providers aspire to generate referrals and many do, as well as establish a well-known, well-respected brand. MORE >>

In fact I would argue it is here today. Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes! When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! always felt marketing needed serious lead time to ramp up on any major strategic shift. and that one always killed me when he said that!) It takes months to plan and execute. MORE >>

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities. So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay. MORE >>

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. The short answer – heck yeah! We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Potentially one of the largest virtual events ever held it was important to us to be sure we got the word out to as many people as possible. Tweet This! Share this on Facebook. Digg this! MORE >>