Buzz Marketing for Technology

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The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

Planning 100
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You can’t Restructure your Way to Transformation

Buzz Marketing for Technology

Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. And strategy is really about Box 2 and Box 3. Strategy is about creating leadership in the year 2030. Box 1 is about closing the performance gap.

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Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers 3.6 Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Stats 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it.

CMO 100
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Talent Management - Taking the Talent Pulse: What Drives High Potentials?

Buzz Marketing for Technology

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. Current Issue. Industry News. Newsletters. Columnists. Departments. Back Issues. See More Events. PLEASE VISIT OUR SPONSORS. ADVERTISEMENT. Published May 2008.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Facebook 100
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Making Sense Out of All this Data!

Buzz Marketing for Technology

2009 Report on American Consumers. Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Digg 100