| | | Buyerology | |  2009 | 3 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MAY 1, 2011  Plan for the Social Buyer Before It’s Too Late The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). Image via Wikipedia. To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. What is happening? | BUYEROLOGY APRIL 12, 2010  The Emergence of the Social Business Persona Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today. Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history. Last year we saw some very profound thinking presented on social business. | | | | | |
| BUYEROLOGY SEPTEMBER 14, 2009 Sales 2.0 Conference Highlights Need for Buyer Personas This September 10th, I attended the Sales 2.0 Conference in Chicago. The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. One of the more notable speakers was Kevin Hooper, VP of TSG at Hewlett Packard. Our firm, Goal Centric , was privileged to work with Kevin to address the need to create a sales enablement tool that would enable a neophyte sales force of 100 plus inside and field sales representatives engage in sales conversations with key executives in the Healthcare market. | |
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