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NOVEMBER 11, 2009  Keeping customers engaged takes communication
In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. But what should the system look like? Start with providing clear information about the design and planning process.
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SEPTEMBER 2, 2009  Help Customers find you on Google — it’s free.
– “X Marks the Spot Customer Relationship Management , Aug 2009. If you Google “remodeling in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results. That’s the one I would check out first.).
MARCH 3, 2010 | BUNGALO
 I want to grow revenue in 2010. Should I hire a sales rep?
DECEMBER 29, 2009 | BUNGALO
 Nothing Left to Cut – Now what?
NOVEMBER 11, 2009 | BUNGALO
 Keeping customers engaged takes communication
NOVEMBER 4, 2009 | BUNGALO
 If you are better, you should look better.
OCTOBER 27, 2009 | BUNGALO
 The Doing-Not-Doing Matrix
OCTOBER 21, 2009 | BUNGALO
 Postcard Marketing: budget benchmark
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NOVEMBER 4, 2009  If you are better, you should look better.
Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy , a book by W. Chan Kim and Renee Mauborgne. Clutter makes it hard to brand,” he said.
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OCTOBER 27, 2009  The Doing-Not-Doing Matrix
I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin. I don’t remember what he called it, or if he had a name for it — so I’m calling it the Doing-Not-Doing matrix. How the Doing-Not-Doing matrix works. Important things you are doing.
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OCTOBER 21, 2009  Postcard Marketing: budget benchmark
A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?. The answer was about $2.00 per contact, or 50-60 cents per postcard. That would be enough to cover creative, printing, mailing, and postage. But not photography or custom illustration.). “That’s $8000, he said.
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AUGUST 26, 2009  Toot your own horn
I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 to $1755 — a savings of 46%. Sweet. Now is not the time to be humble.
BUNGALO | TUESDAY, AUGUST 25, 2009  Fertile vs. sterile customers
Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). Unlike Customer Lifetime Value (CLV) — which measures the total value of a single customer — CRV equals CLV + the value of the referrals generated from the customer. It challenges assumptions we often make about the “ideal customer. And asks the question: can a low- or mid-value customer be a greater source of profitability than a high-value customer? MORE >>
BUNGALO | SATURDAY, JULY 25, 2009  Projects defy “iffy” economy
The Business Journal recently posted Changing home prices in the Top 100 metros. In Minneapolis-St. Paul the peak year for housing prices was 2007 (1st quarter only) with a change in housing prices since the peak of -7.14%. But there’s good news too — the 10-year change in housing prices was 74.63%. Which means people who have been in their homes more than 10 years have realized a significant gain in home value, despite the downturn. The Economic outlook is iffy — but financing is readily available for people with employment, low loan to value ratios, and good credit. MORE >>
BUNGALO | TUESDAY, DECEMBER 29, 2009  Nothing Left to Cut – Now what?
This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Here’s some of what owners and leaders can do to improve the revenue side of the equation in 2010. Strategy first, then goals. It’s easy to say, “Our goal is to increase revenue by 20%.” Set goals. The devil is in the details. Guaranteed. MORE >>
BUNGALO | WEDNESDAY, AUGUST 26, 2009  You too could be a winner!
The 2009 NARI MN COTY binders are for sale at the NARI MN office. Any Just received an email from NARI about the COTY Awards. This little nugget from the email jumped out at me: Fact - In 2008 each category averaged 6 entrants. Though the competition is stiff, a 1 in 6 chance at winning are good odds! His response began, “Well, I noticed they won an award…. The Power of Corporate Awards (About.com). Any projects completed after January 1, 2007 are eligible. If you entered a project last year, and it didn’t win, you can tweak and resubmit the entry. Procrastinating? MORE >>
BUNGALO | THURSDAY, OCTOBER 15, 2009  May there be peace within
This afternoon I participated in a roundtable discussion at NARI. For the most part the conversation was upbeat. More about that later.) Still, I felt a just a hint of frustration and weariness in the room. It’s hard. A lot harder than it used to be to compete, to win business, to inspire customer loyalty, to hang in there. Sometimes it’s hard when you are running a business (or looking for a job maybe?) – to keep your spirits up. friend shared this with me today, and while I’m not usually big on the “mushy stuff, I felt like posting it. Don’t you think? MORE >>
-  How to write a press release BUNGALO | MONDAY, OCTOBER 5, 2009
-  Website grader – what’s your score BUNGALO | FRIDAY, SEPTEMBER 18, 2009
-  Dryers use 10 to 15% of domestic energy in the United States! BUNGALO | THURSDAY, SEPTEMBER 10, 2009
-  Bungalo Group blog added B2B Marketing Zone BUNGALO | THURSDAY, SEPTEMBER 10, 2009
-  Send Out Cards BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
-  $4000 is a pretty sweet deal BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
-  Is there a downside to Facebook? BUNGALO | MONDAY, AUGUST 17, 2009
-  Would you like door number one? Or door number two. BUNGALO | TUESDAY, JULY 28, 2009
-  Webinar for job seekers BUNGALO | THURSDAY, JULY 16, 2009
-  I want to grow revenue in 2010. Should I hire a sales rep? BUNGALO | WEDNESDAY, MARCH 3, 2010