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MARCH 3, 2010  I want to grow revenue in 2010. Should I hire a sales rep?
Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading: Are your expectations realistic? Have you ever interviewed a sales person who says, “I have a HUGE customer base, and I am sure I can do x amount of sales in my first year.” As owners and sales managers, we hyperventilate as we start to add the figures up, and plan for more revenue and bigger profits. Two reasons.
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DECEMBER 29, 2009  Nothing Left to Cut – Now what?
This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Here’s some of what owners and leaders can do to improve the revenue side of the equation in 2010. Strategy first, then goals. It’s easy to say, “Our goal is to increase revenue by 20%.” Set goals. The devil is in the details. Guaranteed.
MARCH 3, 2010 | BUNGALO
 I want to grow revenue in 2010. Should I hire a sales rep?
DECEMBER 29, 2009 | BUNGALO
 Nothing Left to Cut – Now what?
NOVEMBER 11, 2009 | BUNGALO
 Keeping customers engaged takes communication
NOVEMBER 4, 2009 | BUNGALO
 If you are better, you should look better.
OCTOBER 27, 2009 | BUNGALO
 The Doing-Not-Doing Matrix
OCTOBER 21, 2009 | BUNGALO
 Postcard Marketing: budget benchmark
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NOVEMBER 11, 2009  Keeping customers engaged takes communication
In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. But what should the system look like? Start with providing clear information about the design and planning process.
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NOVEMBER 4, 2009  If you are better, you should look better.
Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy , a book by W. Chan Kim and Renee Mauborgne. Clutter makes it hard to brand,” he said.
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OCTOBER 27, 2009  The Doing-Not-Doing Matrix
I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin. don’t remember what he called it, or if he had a name for it — so I’m calling it the Doing-Not-Doing matrix. How the Doing-Not-Doing matrix works. Important things you are doing.
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OCTOBER 21, 2009  Postcard Marketing: budget benchmark
A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?. The answer was about $2.00 per contact, or 50-60 cents per postcard. That would be enough to cover creative, printing, mailing, and postage. But not photography or custom illustration.). “That’s $8000, he said.
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BUNGALO | THURSDAY, OCTOBER 15, 2009  May there be peace within
This afternoon I participated in a roundtable discussion at NARI. For the most part the conversation was upbeat. More about that later.) Still, I felt a just a hint of frustration and weariness in the room. It’s hard. lot harder than it used to be to compete, to win business, to inspire customer loyalty, to hang in there. Sometimes it’s hard when you are running a business (or looking for a job maybe?) – to keep your spirits up. friend shared this with me today, and while I’m not usually big on the “mushy stuff, I felt like posting it. Don’t you think? MORE >>
BUNGALO | MONDAY, OCTOBER 5, 2009  How to write a press release
I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Her event is Nov. 7, which means she’s already missed the deadline for a number of special event calendars, which will be published at the end of this month. Some people think “publicity equals press release. MORE >>
BUNGALO | FRIDAY, SEPTEMBER 18, 2009  Website grader – what’s your score
I’ve added a new associate to my universe of marketing experts and partners – Sam Beamond. Sam and I met for coffee this morning at the Dunn Bros, just to get acquainted. was eager to pick his brain about search engine optimization and web analytics. We talked about a number of different ways we’ve been successful increasing traffic for clients — he’s really into the coding and development, and my focus is more usability, customer experience and content. So I think we will have opportunities to partner together. Bungalo Group can help. MORE >>
BUNGALO | THURSDAY, SEPTEMBER 10, 2009  Dryers use 10 to 15% of domestic energy in the United States!
Hey all you green builders and landscapers — here’s a fun marketing idea. As one of those “greenies, many times I’ve wished for a clothes line in the backyard. It’s on the “honey-do list but it never gets done. If you’re looking for a fun way to nurture your clients and prospects — offer to put up a clothesline for them. They come in many exciting styles and colors.) Create a clothesline contest — as in enter to win an old-fashioned clothesline. MORE >>
BUNGALO | THURSDAY, SEPTEMBER 10, 2009  Bungalo Group blog added B2B Marketing Zone
Bungalo Group’s marketing blog for home improvement industry has been added to the b2b marketing zone. The B2B Marketing Zone is a community collecting and organizing the best information on the web about B2B Marketing MORE >>
-  Webinar for job seekers BUNGALO | THURSDAY, JULY 16, 2009
-  Projects defy “iffy” economy BUNGALO | SATURDAY, JULY 25, 2009
-  Would you like door number one? Or door number two. BUNGALO | TUESDAY, JULY 28, 2009
-  Is there a downside to Facebook? BUNGALO | MONDAY, AUGUST 17, 2009
-  Fertile vs. sterile customers BUNGALO | TUESDAY, AUGUST 25, 2009
-  Toot your own horn BUNGALO | WEDNESDAY, AUGUST 26, 2009
-  You too could be a winner! BUNGALO | WEDNESDAY, AUGUST 26, 2009
-  Help Customers find you on Google — it’s free. BUNGALO | WEDNESDAY, SEPTEMBER 2, 2009
-  Send Out Cards BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
-  $4000 is a pretty sweet deal BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
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