Which Of The 4 Types Of Content Marketing Agency Do You Want?
JULY 22, 2013
The year for Talking About Content Marketing was 2009 or maybe 2010. News just in: 2013 is The Year of Content Marketing. I don’t mean just talking about it. The year of Talking Really Quite Seriously About Content Marketing But Not Really Doing Anything was perhaps 2011. But at last the time has arrived. Either way, it’s here. But this gives marketers a bit of a problem…
Myth measurement: what you really need to know about your advertising
SEPTEMBER 29, 2009
In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. Most of the time, this is a justification of activity, inactivity, existence or jobs. But in the world of advertising, we need to be particularly careful what we measure. As the saying goes, we know that only half of our advertising is working - we just don't know which half.
Listen and learn
SEPTEMBER 24, 2009
One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. I especially love meeting new people working in businesses, industries, and markets where I know very little. This is a fantastically privileged position to be in. or at least that's what I thought I was doing.
Brand guidelines not fit for purpose
SEPTEMBER 15, 2009
I've just been looking through two sets of brand guidelines, both for household-name b2b brands. They are nice, shiny, well produced documents. Look great in print. But I'm looking for guidance on how we use the brands for online projects we're planning. And nope, there's nothing there. It's completely absent. It doesn't appear seem to have been considered at all.
Spot the spammer
JULY 27, 2009
Was it something I said? Although I was initially alarmed to find I had lost more than a hundred of my loyal and dedicated (?) following on Twitter last Friday, I was reassured to hear that this was just Twitter clearing out some of the spammier accounts. They should be applauded for doing this, although I wonder how they identify spam accounts.
Turning the B2B world inside-out. Or is it outside-in?
JULY 23, 2009
Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? I was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ).
Beyond: The Poems. Order now
JULY 21, 2009
You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) marketing is changing.share influences.move it along' - in other words, to help shape the B2B mindshift. Deeper.
A quick word about ideas
JULY 14, 2009
I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter? I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter. A short post, but it’s best to keep things simple, isn’t it?
Twitter and B2B: don't be fooled by the silent majority
JULY 9, 2009
Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". The sub-text here is clear: Twitter is mainly spam.
Capture the data. Release the goodwill.
JULY 3, 2009
There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely. It’s like a bucket of cold water. So why do so many B2B marketers do it?
The silver lining of the B2B media buying cloud
JULY 1, 2009
Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.
The Biggest Cocktail Party In The World.
JUNE 2, 2009
Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary. Ignore the etiquette and no one will talk to you.
Good old-fashioned direct mail + social media = wow!
MAY 19, 2009
Social media marketing is new and exciting. Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong. Not only are they both effective in their own ways, but put the two together and you get something fantastic - and you won't see a better example than the DM campaign above and the reaction it gained when it went out last week.
Is it social media or just multimedia?
MAY 14, 2009
As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'. But this week I found how easy it is to jump to conclusions.
Twitter, Common Decency and the Corinthian Spirit
APRIL 22, 2009
When the penalty kick rule was first introduced to English football in the late 1880s, it was greeted with horror by the Corinthians, the dominant team of the day. So engrained were principles of honour and decency in these ex-public schoolboys that they would not accept that an opponent might deliberately break the rules to gain an advantage.
Who is the social media voice for your business?
APRIL 21, 2009
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales.
Powerful creative for a powerful issue
SEPTEMBER 7, 2009
It's thought-provoking. It's insensitive. It's powerful. It's shocking. And that it has created a tidal wave of protest is an irony that's not lost on us. If you haven't seen the WWF (wildlife, not wrestling) ad that was created by DDB Brazil, see it below (quickly, before they take the link down). WWF 911 commercial by dalagelli. For the record, everyone responsible has been quick to apologise for it. And of course, a good piece of creative is one that's gets people talking, isn't it? What do you think?
Let your people go: the great social media in the workplace debate
MAY 20, 2009
EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! I make the rules! It's a funny situation. According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity. Fascinating research, but I think we might be overlooking something here.
A new economic morality for b2b?
MAY 17, 2009
In this very compelling and thought-provoking presentation , Umair Haque presents an alternative perspective on the current economic situation. Part economic treatise, part manifesto, he first discusses how the situation we find ourselves - the bankruptcy of the western economic model - was fuelled by the pursuit of what he calls 'thin value': not real value at all, but about creating perceived value out of nothing in a self-centred and unsustainable way, and not benefiting the greater-good at all. Great phrase. To be based more upon principles than strategy. He has some interesting examples.
Where would we be in a world without marketing communications?
MAY 11, 2009
If we stop and think about the trends we have seen, and continue to see, in how buyers find, investigate and choose potential suppliers the future isn't too bright for any of us. Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. The death of marketing communications as we know it may well be a pessimistic view of the future, or there again it could be the beginning of something new and exciting. But where could it all lead?
2009 Big List of B2B Marketing and Sales Blogs
Proteus B2B Marketing Blog
AUGUST 27, 2009
With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].
Sales Ready Leads: Quality vs. Quantity
AUGUST 3, 2009
The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.
6 steps to writing a better Request for Proposals, a primer
JUNE 19, 2009
We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts.
2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years
AUGUST 17, 2009
Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. It was another perfect day for an amazing cause. On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. By late 2008, it was apparent that this year was going to be much more challenging. All told, we feel pretty good about surpassing the $10k level. Thanks Joe!
TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
JUNE 1, 2009
more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.
13 Top Books for CMOs - Recommended by The CMO Club
MARCH 5, 2009
Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Clued In: How to Keep Customers Coming Back Again and Again. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact.
Top 20 CRM Blogs of 2009
B2B Lead Generation Blog
JANUARY 29, 2010
Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi. Blog - Michael Maoz.
What Exactly IS Digital Body Language?
Digital Body Language
JUNE 18, 2009
I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. An audience member came up to me and very hesitantly asked "I think I get the overall concept, but what exactly IS digital body language." So what is it?
Fire your Director of Social Media!
Buzz Marketing for Technology
DECEMBER 22, 2009
At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired! and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Digg this!
Inbound Marketing University | inboundmarketing.com
JUNE 1, 2009
Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature! By clicking the above link, you will have access to the upcoming and recorded webinars. Program Schedule: ( Cant make one of the classes?
Top 35 Most Useful Twitter Blog Posts of 2009
DECEMBER 30, 2009
2009 was, without doubt, the year of Twitter. Related posts: Top 25 Most Useful LinkedIn Blog Posts of 2009 As the year comes to a close, it is. Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [.] Twitter Tip #1 for Beginners: Follow Lists Before You Follow People! This is a continuation of my previous post, where.
5 quick tips to writing better proposals (RFP responses)
MAY 27, 2009
We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding us through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". Faced with the situation of having to read 300+ pages of different vendors' proposals many people read the first page and then start skimming, and if they're not skimming, their minds are probably going numb.
The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 12, 2009
Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).
Lead Generation Tips - Take 3 Hour Lunches
OCTOBER 1, 2009
There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. Layer the times together and stagger them for time zone.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.