| | | B2BMarketingSmarts | |  2009 | 29 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS DECEMBER 28, 2009  Smart B2B marketing calls to action for 2010. This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. That’s why I was delighted to see Bill Gadless of B2B Web Strategy pass along advice from Jim Logan in “ Try adding a call to action to the end of your white papers.&#. | B2BMARKETINGSMARTS SEPTEMBER 29, 2009 A B2B marketing message angle that could close sales. In an earlier post, I talked about what motivates business buyers to buy. listed the typical human wants and needs that drive all decisions, including those in the B2B world. The problem is, whether I’m writing copy for collaboration software or safety gear or outsourced IT or leadership training, the benefits I present are all in the same categories. Here are the top 10 marketing motivators in the B2B world: 1. To make money. 2. To save money. 3. To save time. 4. To avoid effort. 5. To be praised. 6. To be in style. 7. To emulate others. 9. To avoid criticism. | | | | | |
| B2BMARKETINGSMARTS JANUARY 25, 2012 B2B marketing and sales is still about people. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. Paul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. The 202 pages in [.] B2B marketing and sales is still about people. is a post from: B2BMarketingSmarts. Lead Handling and Nurturing Sales and Marketing B2B Marketing Sales | B2BMARKETINGSMARTS NOVEMBER 22, 2009  Two simple B2B marketing ideas I wish I’d thought of. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. ve come across two simple marketing ideas lately that I thought I would pass along as others may not have thought of them, either. Simple Idea #1: I discovered the first one when I was doing some online research and came across the Delivra site. | B2BMARKETINGSMARTS NOVEMBER 5, 2012 B2B marketing’s 6 most common design mistakes Since copy doesn’t stand alone, it made sense to update and repeat a post from 2009 on common B2B marketing design mistakes. My recent post on “B2B marketing’s 10 most common copy mistakes,” attracted many readers. That post began with me talking about why I love “direct” marketing more than advertising. Direct marketing is a [.] B2B marketing’s 6 most common design mistakes is a post from: B2BMarketingSmarts. B2B Marketing Creative B2B Email Marketing B2B Marketing Copy marketing design marketing mistakes Web Site Design | B2BMARKETINGSMARTS DECEMBER 14, 2009  Are your B2B marketing messages boring? Back in April of 2009 I wrote a post titled “ Not a creative bone in your body? The key article in the December issue of Target Marketing Magazine , entitled “ Big Ideas ,&# features experts predicting marketing trends for 2010. The information highlights many important issues, including integrated customer marketing, privacy issues, research, the continued rise of data and more. | | | | | | | |
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B2BMARKETINGSMARTS | MONDAY, NOVEMBER 30, 2009  Are B2B marketers offering too much stuff and not enough information?
In his latest blog, “ Getting meta ,&# Seth Godin shares his usual instant insight into the world of sales and marketing. This little gem describes the state of the Internet and how services that appear to be the information are really just tools to find the information. His conclusion: “Right now, there’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.&#. That’s what I think about a lot of the B2B marketing content I see — “too much stuff and far too little information.&#. Need the approval of the CFO? MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 11, 2009  In B2B marketing — data is the new creative.
Direct marketing has never been considered fashionable or sexy. Those using advertising or focusing on branding turn their nose up at a discipline that is more tactical than creative. But then the economy slows and everyone wants to track the results of their marketing spend. So direct marketing is now back in favor. The heart and soul of effective direct marketing, of course, is and has always been data. So I was happy, yet surprised, to read an article I discovered through a link on CMO.com a day or so ago. It’s great advice. My surprise was that this practice was presented as new. MORE >> -
B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 8, 2009  Is your marketing barking up all the right trees?
Each night at bedtime, I work on a crossword puzzle. I’m not great at it, but crossword puzzles are a good way for me to take a mental break from the day before sleeping. One of my biggest problems when solving puzzles is not thinking about all the possible answers that a clue could be about. clue like “Barker’s common phrase&# for a 3-letter answer made me try to think of what a circus barker might say or what a manager would call out to his crew or what order an officer might yell to his soldiers. Yet I was stumped. MORE >> -
B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009  Email lead generation — perception vs. reality.
It’s my pleasure to introduce David Ariss, President of Ariss Marketing Group , a small, ‘boutique’ direct marketing firm in Denver, Colorado who has agreed to share his insight with you today. Susan Fantle, B2BMarketingSmarts. —————————————————-. As this recession lingers on, more and more of our B2B and B2C clients are asking about using email in lieu of direct mail campaigns to generate leads and sales. We also emailed 30,000 surveys with the exact same messages and split. MORE >> -
B2BMARKETINGSMARTS | MONDAY, NOVEMBER 16, 2009  How are you ending your first date with B2B prospects?
It’s been a long time since I had to go on a date (thank heavens). But what I do remember is not the dates themselves. What I remember are the endless days after the date wondering if I would hear from the guy again. The guys could have prevented my pain by inviting me to go out again at the end of the first date. That would be something like “Now that you’ve discovered what a fun and charming guy I am, how about trying dinner and a movie?”. In marketing, we call this the secondary offer. Secondary offers are included in the thank-you communication sent after the acceptance of the first offer. MORE >>
- B2B marketers should be scared about doing the wrong things. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 29, 2009
- Want more qualified B2B leads? Say “show me the money.” B2BMARKETINGSMARTS | MONDAY, NOVEMBER 2, 2009
- Advice to most B2B marketers: “Don’t sweat the big stuff.” B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 2, 2010
- Boost B2B sales with an “in your face” approach. B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 23, 2009
- Are your sales people being naughty or nice? B2BMARKETINGSMARTS | MONDAY, DECEMBER 21, 2009
- Why it’s OK to be anti-social media. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 9, 2009
- The best tips from B2BMarketingSmarts — so far. B2BMARKETINGSMARTS | TUESDAY, NOVEMBER 17, 2009
- B2B Marketing Smarts now part of B2B Marketing Zone B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 4, 2009
- When using comparison charts hurts sales. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 27, 2009
- When being pretty does not help you stand out in a crowd. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 21, 2009
- Some B2B marketers need to come out of the dark. B2BMARKETINGSMARTS | THURSDAY, SEPTEMBER 17, 2009
- How to bring your B2B marketing into the real world. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 21, 2009
- Twitter and your B2B marketing budget. B2BMARKETINGSMARTS | MONDAY, OCTOBER 12, 2009
- Is planning the key to success in a slow economy? B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 15, 2009
- Is anything missing from your online B2B brand? B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009
- 6 tips for B2B landing pages that land business. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 7, 2009
- Two ideas in 20 seconds. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 14, 2009
- Content by any other name would smell as sweet. B2BMARKETINGSMARTS | MONDAY, OCTOBER 19, 2009
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