| | | B2B Marketing Unplugged | |  2009 | 2 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED MAY 8, 2010 Trade Shows Part 3: Do You Give Good Booth? Afterall, scanning is so time-consuming and business cards are just so 2009. I’m writing this on the plane home from a very good event. Well run, nicely attended, good media, great presentations, fabulous food and, well let’s just say there were some booths. . For the first time in a while, I was not exhibiting so I was actually more of a customer than a competitor to the 200 or so exhibitors. had exactly an hour to get around the show floor between meetings so I was a little nervous that I wouldn’t have time to speak with all the people I needed to. really shouldn’t have worried. | B2B MARKETING UNPLUGGED OCTOBER 14, 2010 Ten Things to Do in a Recession In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Still stuck in the recession even though President Obama says it’s over? Here are ten things you can do to take advantage of the downturn. Ask for more budget and justify it with the opportunity to outspend weaker competitors – remember they have Hand-Wringers too. You can see the stats here. Evaluate ALL your suppliers. Are they stable? Can you renegotiate with the good ones and weasel out of relationships with the poor ones? Revise your billing terms. | | | | | |
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