Don't forget to secure your Twitter name! signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company's twitter name of choice of @intouch. Anyway, If you were late to the party (like me) I'm happy to say there still might be hope. found this blog post How to Snap Up that Twitter Username You’ve Always Wanted posted by @zee. followed Zee's process and I'm pleased to say it worked for us! Maybe it will work for you too. Here's what we did. Emailed username@twitter.com with the following information: • The username you want. to @intouch. Why did it work? MORE >>

20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. But their other responses point to what’s causing this. While almost all respondents said they’re expert at lead generation: • 68 percent have not identified their sales and marketing funnels, no less optimized them. MORE >>

There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. So often I find that marketers are only looking at conversion rates of how specific phrases or banners perform and are ignoring other valuable information. While conversion rate is one way to measure the effectiveness a search phrase, it can be extremely misleading. Marketers need to look at more than the quantity of conversions. Quality is just as important.  Don’t clog the pipeline. MORE >>

In late 2009, ECI implemented a new marketing automation program. Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper. To use it effectively, Levy and her team convened with sales leaders representing teams from the Philippines to the United Kingdom. MORE >>

While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing. lot of marketers say they are “nurturing” their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements. Look up the definition of “nurture.” MORE >>