What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends.  They all share the goal of increasing marketing effectiveness.  This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with MORE >>

The marketing database plays a vital role in maximizing marketing effectiveness.  A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy. The marketing database feeds the marketing mix, it helps determine which targets and segments a company should MORE >>

If you are anything like us, your resources page on your website is overflowing with whitepapers, eBooks, tearsheets and more.  How do you organize all that great content so your prospects can find what is relevant to them? The most common way I have seen is to organize it by format: Whitepapers eBooks Podcasts Webcasts Videos Case MORE >>

The great folks over at Aberdeen are doing a new benchmark study - “Sales Intelligence: Preparing for Smarter Selling.”  The report will allow your organization to benchmark its adoption of services and technologies that impact sales force productivity against peers and Best-in-Class companies.  To take part in the study click MORE >>

The success of any business endeavor is dependent on one thing; execution.  Even the best marketing strategy will fail if the organization is incapable of executing.  In the context of marketing effectiveness, execution has to do with the tactics and processes an organization utilizes to market a product or service MORE >>