| | | Annuitas Group | |  2009 | 3 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP SEPTEMBER 21, 2010  What’s Worth More? Aberdeen, 2009. I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. This statement got me thinking. Where should the focus be in an organization? So, you decide. | ANNUITAS GROUP DECEMBER 21, 2010 Five New Year’s Resolutions for the B2B Marketer Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Every New Year gives us an opportunity to set priorities and reset our focus. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. Resolution 1: Align Around Your Buyers. 2011 should be the year of the customer. Resolution 2: Involve Sales. | | | | | |
| ANNUITAS GROUP JANUARY 10, 2011 An Interview of Steve Gershik of 28Marketing In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution. | |
| | |
| |
|
| |
Crimson Marketing