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  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [2009] define the title you want
    This is the TEST shipment you asked for. 22:29 I couldn't find a tweet to post for loudtwitter # 22:29 So I posted this. Automatically shipped by LoudTwitter
  • MARKETING EDGE  |  WEDNESDAY, APRIL 15, 2009
    [2009] Seamus Culligan of Hunt Adkins
    Albert Maruggi. President Provident Partners. Senior Fellow Society for New Communications Research. www.providentpartners.net. amaruggi@providentpartners.net. Office 651-695-0174. Cell 612-325-8126. Twitter.com/AlbertMaruggi. Sent from iPhone. Mobile post sent by AlbertMaruggi using Utterli. Replies.
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [2009] Social Media - Expertise Without Experience?
    In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise. If you needed surgery, for example, you'd probably prefer to have it done by someone who had performed many surgeries before than by an individual who'd merely read quite a bit about medicine. Social Tagging
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 14, 2009
    [2009] Best of 2008: SEO Tools, Part 2
    What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2009
    [2009] Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders
    Increasing. marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1.
  • WEBMARKETCENTRAL  |  FRIDAY, APRIL 10, 2009
    [2009] Just Say No to Bad SEO
    Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article. If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [2009] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. You can also follow Jep on Twitter ( @jepc ). Enjoy! 1. What is easy to use?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 9, 2009
    [2009] Going from Me 1.0 to Me 2.0
    In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. Some highlights from the book include: A proven 4-step process for building a powerful brand (discover, create, communicate, maintain). Find Dan's book Me 2.0 on Amazon.com.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [2009] Progress, Obstacles and Solutions at Business Smart Tools
    Time 15:21. Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. will join Scott Monty of Ford Motor Company , John C. Steps to Expert Contest.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 8, 2009
    [2009] 16,000 Ways to Mess With Twitter
    A Tweet flashed across the timeline – 16,000 followers in 90 days. At times like this it pays to be a native of New York City, a former journalist, and political hack for a decade, my BS meter is extremely sensitive. However, my curiosity radar draws me in to see what’s up with that! So I watch the Twitter Traffic Machine video.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 7, 2009
    [2009] Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials
    First, let me tell you, reading this book made me tired and glad that I’m part of Generation X. Don’t get me wrong, I agree with Dan Schawbel , author of Me 2.0 Personal Branding – Not Just for Millennials. Though Dan is a millennial, many of the points in his book are relevant to individuals of any generation.  . Conclusion. del.icio.us
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 7, 2009
    [2009] Best of 2008: AdWords Tips and Tactics
    While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [2009] Social Media speeds Onboarding
    I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. So naturally I signed up and started sharing. Now we can get down to the business of making an impact for the organization.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 6, 2009
    [2009] Best of 2008: Social Media Optimization, Part 1
    Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? It drives you professionally, personally and algorithmically. Social Tagging
  • PR MEETS MARKETING  |  SUNDAY, APRIL 5, 2009
    [2009] PMM Interview: Jeff Stai of Twisted Oak Winery
    Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video. When possible, I will interview interesting individuals and their marketing (this includes social media and public relations) campaigns. Tweet this on Twitter.
  • MARKETING EDGE  |  WEDNESDAY, APRIL 1, 2009
    [2009] A Good Samaritan for Healthcare and Social Media
    Time 30:08. The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. There are hundreds of ways to use these tools, enough to give anyone a headache. Facebook – St.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [2009] Three Tips for Your YouTube Video
    Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  . The Quality Vs. Content Dilemma. Engaging Spokesperson. Conclusions.
  • CLIFF ALLEN ON MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [2009] Keeping Up with Tech in Southern California
    Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 31, 2009
    [2009] Avaya makes Business Communications more Social
    It's a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 30, 2009
    [2009] Best of 2008: SEO Guidance, Part 2
    Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News? Google isn’t going to smack the legitimate, solid sites."
  • MARKETING EDGE  |  SUNDAY, MARCH 29, 2009
    [2009] PR Dilemma Should Smarties Respond? - I Say Yes
    This is a tough position. An innocent product, Smarties candies, gets used by some in a non-innocent way. Kids are crunching up the little sugary disks, sucking them in their mouths which turns into smoke Yeah a little confectionery Puff the Magic Dragon action going on for fifth graders. So what should the company that produces Smarties do?
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MARCH 28, 2009
    [2009] Are You an Analytics Leader?
    No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.
  • PR MEETS MARKETING  |  MONDAY, MARCH 23, 2009
    [2009] What am I doing now and a video thank you
    Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. Tweet This on Twitter. del.icio.us
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 23, 2009
    [2009] Best of 2008: Web & SEO Copywriting
    Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.
  • WEBMARKETCENTRAL  |  THURSDAY, MARCH 19, 2009
    [2009] Best of 2008: WordPress Tools and Tips
    It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. Bummer.
  • MARKETING EDGE  |  TUESDAY, MARCH 17, 2009
    [2009] Conference Season is the Time for Questions
    Time 25:45. With the last couple of blog posts about South by Southwest I’m getting anxious for conference season. You know it falls in line for the most part with the baseball season. thought I’d highlight a few events that I’m participating in and the major questions that may be answered by attending. What recession? Right.
  • PR MEETS MARKETING  |  TUESDAY, MARCH 17, 2009
    [2009] SiriusDecisions Reseach: Implications for B2B Marketers
    Key points in the release included: 44 percent to reduce marketing spend for 2009. The goal is to position the company for when the economic upswing happens. 25 percent will report flat spending. Spending on advertising will decline by 17 percent and events down by 12 percent. Focus is moving from lead generation to lead maturation. del.icio.us
  • MARKETING EDGE  |  SUNDAY, MARCH 15, 2009
    [2009] Jason Falls from SXSW – Think Visually
    Time 17:22. This podcast with the Social Media Explorer Jason Falls who is at South by Southwest highlights whether there is a new next big thing or not. Since SXSW is a place to unveil new technologies is there the next Twitter that will capture the fascination of early adopters. The impact for marketers is to think visually.
  • MARKETING EDGE  |  SATURDAY, MARCH 14, 2009
    [2009] Music, Meets, Technology, Meets Listeners
    Time 12:32. South by Southwest is the meeting of music, film, and interactive technologies. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis. This concept of bypassing gatekeepers is something social media does very well. But the irony here is that most of that knowledge is being shared online.
  • PR MEETS MARKETING  |  FRIDAY, MARCH 13, 2009
    [2009] My Guest Stint on Media Bullseye Podcast
    This morning, I was a guest on the Media Bullseye Podcast. Thanks to Jenny and Chip for having me this morning. We discussed the role of social media for finding me my job, what is true authority, and the decline of the print media industry. Listen to the podcast.  . del.icio.us
  • MARKETING EDGE  |  FRIDAY, MARCH 13, 2009
    [2009] South by Southwest is a Big Deal
    The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. Following the events and chatter is simple. There are RSS feeds from the SXSW conference.
  • MARKETING EDGE  |  THURSDAY, MARCH 12, 2009
    [2009] A Seminal Moment for Social Media – How Can We Avoid Layoffs
    I have thought for a long time that for society to gain the maximum benefits from social media many current cultures in a typical corporate structure would need to change. From legal to finance, HR to PR, the ways of the last 100 years would need to change if transparency is to be rewarded, and improvement was to be an accepted continuing process.
  • PR MEETS MARKETING  |  THURSDAY, MARCH 12, 2009
    [2009] Revisiting PR Firms and Social Media
    The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. My post received 66 comments while Jeremiah Owyang’s post had 47 comments. When reviewing the comments, you could see two audiences emerging: those who believe that you have to practice what you preach and. 109 firms are on the list.
  • MARKETING EDGE  |  WEDNESDAY, MARCH 11, 2009
    [2009] Measuring Messages As You Build Relationships
    Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars that can hold a family of 7. Twinfluence. Xinureturns. Twitter Tip.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 10, 2009
    [2009] High Points on the Social Media Landscape
    Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Wikipedia 7 62,228,655 +11.4% 9 Knol N/A 386,772 +22,303.6% 7 Freebase 22,726 206,489 +1,132.2% 6 Other Sites that are difficult to categorize. These sites use the insidious "nofollow" tag, so they have no SEO value.
  • CLIFF ALLEN ON MARKETING  |  MONDAY, MARCH 9, 2009
    [2009] Gravity Summit Slide Presentations
    I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MARCH 7, 2009
    [2009] Gravity Summit
    Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media.
  • WEBMARKETCENTRAL  |  FRIDAY, MARCH 6, 2009
    [2009] Best of 2008: Website Design
    What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas? Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size. Seth was no doubt inspired by the seven deadly sins of blogging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [2009] Spray and Pray Marketing 2.0
    No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. So the game is changing right before our eyes! So what can you do?
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Going to the Sales 2.0 Conference on March 4-5, 2009
    I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. Conference
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 4, 2009
    [2009] Sales and marketing alignment: tips for getting it right with lead generation
    According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. Here are the five tips I shared with him: 1.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2009] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2009
    [2009] Announcing Marketo Lead Management 3.0
    A quick post to share the news that Marketo Lead Management 3.0 is now available! This is our largest release since we first launched the product last year. It delivers a comprehensive upgrade to our user interface as well as a great new design, plus a ton of significant new functionality in every part of the application.
  • WEBMARKETCENTRAL  |  MONDAY, MARCH 2, 2009
    [2009] Best of 2008: SEO Link Building
    Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Jeff Quipp.
  • PR MEETS MARKETING  |  SUNDAY, MARCH 1, 2009
    [2009] Good News - Did Social Media Have a Role in Getting Me My Job?
    Click to see video about new job.   I decided to record my first video to let everyone know that I have been able to find a job. For those who read my post about me and my husband being laid off here and on my other blog , this new job does alleviate a lot of pressure on us. This goes for Facebook and LinkedIn as well. Tweet this on Twitter.
  • MODERN B2B MARKETING  |  SUNDAY, MARCH 1, 2009
    [2009] More Resources to Define Lead Management Requirements
    A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. This is a great tool, but there are quite a few other resources out there to help you define what you are looking for in a demand generation system. Here’s a link to Part 1 and Part 2. Enjoy!
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [2009] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. will respond favorably.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 27, 2009
    [2009] BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
    The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m. This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, FEBRUARY 27, 2009
    [2009] My Blog got me a New Job and a Book Deal!
    I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.
  • MY TRAVELS ON THE NET  |  THURSDAY, FEBRUARY 26, 2009
    [2009] Getting the Most Out of Micro Blogging
    A simple 140 character message is an excellent way to stay front-of-mind with all the people you are connected to. And maybe you haven’t noticed but Twitter isn’t the only micro-blogging platform out there. Many other social networking sites including LinkedIn, Plaxo, Facebook and even Flickr have a micro-blogging feature too. Here’s what I do.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2009
    [2009] IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation
    The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. Download the workbook to learn about topics such as: Competitive challenges facing marketing today.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 24, 2009
    [2009] MarketingExperiments B2B Landing Page Web Clinic Contest
    I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages will be selected to vie for a grand prize: a free landing page assessment (worth $5,000).
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 24, 2009
    [2009] Online Reputation Management: Radian6
    Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. previously wrote a post about Trackur and had the opportunity to see a demo of Radian6 ‘ solution. I was very impressed with the sophistication of what Radian6 has put together. Photo courtesy of Radian6.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 24, 2009
    [2009] Best of 2008: Sales & Marketing Copywriting
    Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads? Combat dreaded "writer's block"? Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2009
    [2009] Using thought leadership and educational marketing to generate leads
    So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. Thought leadership is an outside assessment based on what others say about you NOT what you say about you. thought leader is a recognized authority in one’s field.   I agree.  It is a way of being.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, FEBRUARY 23, 2009
    [2009] More Thoughts on Thought Leadership
    Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Give a listen.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 20, 2009
    [2009] Best of 2008: SEO Keyword Tips & Tools
    The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.
  • PR MEETS MARKETING  |  THURSDAY, FEBRUARY 19, 2009
    [2009] Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”
    There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,&#. When reviewing Jennifer Leggio’s post “Is ’social PR’ for real?”, this paragraph resonated with me:  . have updated the table accordingly.  .
  • MARKETING EDGE  |  THURSDAY, FEBRUARY 19, 2009
    [2009] How to Help a Reporter Out? Read, Connect, Follow
    Time 16:48. Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. No, I’m not kidding, three times a day. For buyers of PR services.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 18, 2009
    [2009] Looking for a little marketing wisdom?
    There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. and mobile marketing. In fact, it’s far from it.  3.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 18, 2009
    [2009] Canceling Meetings a PR Ploy?
    I just saw this on the Face2Face blog regarding a recent online survey by Special Events. This paragraph caught my eye: Some 68 percent of respondents to an online poll from Special Events last week say that recent moves by corporations to cancel incentives and other meetings are PR ploys to avoid the “AIG effect.&# del.icio.us
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 16, 2009
    [2009] 3 Tips for Optimizing SEM Campaigns
    If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. 1. Bid on your own company name. It also lets you guide visitors to specific landing pages other than your home page.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 13, 2009
    [2009] Off Topic: Stimulus Can Wait
    House has passed the economic stimulus package, officially known as the American Recovery and Reinvestment Act of 2009 (that's a link to the full 647-page PDF document, which isn't as easy to find as you might think). First off, this post will not be a political rant, just an appeal to common sense. The U.S. It's going to take time to fix.'"—there
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2009] What Mistakes Have I Made
    Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made:  . I use WordPress.com because it was free and easy to start a blog. Why is this a drawback?
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 13, 2009
    [2009] Best of 2008: Email Marketing Tips
    How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? SEO is #2. Add alt text for all images?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2009
    [2009] Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders
    Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base. Innovate.
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 10, 2009
    [2009] Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events
    InXpo Office Space. I’ve been noticing an interesting trend in my LinkedIn discussions recently. People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Part of this is due to the heightened scrutiny on how financial institutions are spending money since the financial meltdown.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [2009] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 9, 2009
    [2009] Will Parents Say, What’s Wrong With This Picture?
    It appeared in the February 1, 2009 issue of the American Airlines in-flight magazine American Way. Ok perhaps I’m a protective parent, with 5 kids, however, you’d be hard pressed to make that label stick on me. That’s why I don’t think I’m overreacting when I say “What were they thinking?&#
  • CLIFF ALLEN ON MARKETING  |  MONDAY, FEBRUARY 9, 2009
    [2009] How to learn about social media marketing
    The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. Tony Adam, SEO Manager, Yahoo.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 6, 2009
    [2009] 8 days later
    by Balakov via Flickr.  So it’s just been over a week since I was laid off and 5 days since my husband was laid off. thought I’ll give a little update which is also being cross posted to Survival Mode.  . When you’re laid off, you not only go through an emotional roller coaster but also time takes on a strange element. del.icio.us
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 6, 2009
    [2009] Five Ways that SEO is (a Little Bit) Like Sales
    SEO consultant. Sales pro. Most people probably have two very different mental images of those professions. And in all honesty, if you met one individual of each stripe at a party, you could likely figure out who worked in which role fairly quickly. Yet the two professions do share several common attributes and requirements. 1. Higher sales.
  • MARKETING EDGE  |  THURSDAY, FEBRUARY 5, 2009
    [2009] Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST
    This is kind of a crazy idea, surely not new, but an attempt at driving focused discussion of a timely topic. Perhaps this comes from my experience in both radio and television. also like the Blog Talk Radio platform, and thank my friend John C Havens, co-author of tactical transparency for turning me on to it a long time ago.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 4, 2009
    [2009] Marketing in a Recession: Only the Paranoid Survive
    The recession affects each of us in different ways, but until recently it hadn't touched me personally. But this week it did affect me. However, on Monday Macy's announced a consolidation closing three of their four divisions, eliminating all the merchandising executives on the west coast. This got me thinking again about marketing in a recession.
  • PR MEETS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2009
    [2009] The F*cking Worst Week of My Life
    "Pink Slipped" Forgive me as I go off-topic today, but it’s been single-handedly, the worst f*cking week of my life! If you haven’t figured out from the photo, that’s me wearing pink slippers in honor of the pink slip I got last week. felt like a worthless piece of crap.  . Now, if only the sick joke stopped there.
  • MARKETING EDGE  |  TUESDAY, FEBRUARY 3, 2009
    [2009] A Buddhist Marketer – Really, Come On
    Time 22:32. True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get. This is part two of my conversation with James Connor.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 3, 2009
    [2009] Webinar on using Kaizen to improve your lead generation process
    According to Michael, the language and culture of sales and marketing can be fully connected to Kaizen and process improvement approaches. He says that more companies need to understand how easy and valuable these new approaches are. hope you can join us. and Canada.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [2009] Using Social Media: Part 6 - Measurement
    Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.  . Measure What Counts. There has been discussion about how to measure social media and can it truly impact your bottom line. The same could be said of public relations. Tweetburner. Conclusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, FEBRUARY 2, 2009
    [2009] Accelerate your PR with BuzzGain – a podcast with Mukund Mohan
    (adopted from a post seen at phdunay.gooruze.com) Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes!
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [2009] Best of 2008: Search Engine Marketing
    Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? and MSN.
  • WEBMARKETCENTRAL  |  THURSDAY, JANUARY 29, 2009
    [2009] Book Review - Website Optimization - Follow Up
    In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog. In the end, I think we are both right: inbound links are always important, but not always the most critical factor in search ranking, and paid links are okay if used very selectively.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 28, 2009
    [2009] Using Social Media: Part 5 – Blogger Relations
    Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 28, 2009
    [2009] Sincere Marketing – a podcast with Romi Mahajan
    We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. When it’s present, nobody really notices.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2009
    [2009] Marketo's Secret Sauce for Demand Generation
    You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 26, 2009
    [2009] Best of 2008 - SEO Tools, Part 1
    Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies? Counting links the easy way by Searchlight Brian R.
  • PR MEETS MARKETING  |  SUNDAY, JANUARY 25, 2009
    [2009] Using Social Media: Part 4 - Linking Strategies
     . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, I recommend establishing an account on delicious or StumbleUpon.
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [2009] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Here are just a few excerpts: 1. Enjoy!
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, JANUARY 24, 2009
    [2009] What Data Crunchers Did for Obama
    The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 23, 2009
    [2009] Book Review: Website Optimization
    Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Or at least almost any business.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2009
    [2009] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
    The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. started my career far from customers – building computer models at Bell Labs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 22, 2009
    [2009] How NOT to Create Loyalty in Tough Times
    Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on. And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers. miss you too.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [2009] Best of 2008: Interactive PR, Part 1
    The emergence of social media and user-generated content has radically changed the practice of PR. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Online PR - Is there any value beyond the links? How To Pitch To Bloggers by Pick Me! Facebook Connects Your Brand Across the Social Web by PR 2.0 tags: PR 2.0,
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2009
    [2009] Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa
    What innovative or overlooked demand generation tactics do you think will become more important in 2009? We’ve just completed research on B2B marketing priorities for 2009, and I got a peek at the preliminary results just today. Looking at the new year, what is your most important advice for B2B Marketers in 2009?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 19, 2009
    [2009] People don’t buy “run of the mill” anything anymore!
    I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. Elise Bauer once wrote in an article on thought leadership. Steps to becoming the Thought Leader? 1. It is a state of being.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 16, 2009
    [2009] Five Resources for Job Hunting Online
    The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years. If you are one of the people behind these numbers, my best wishes and prayers are with you. Been there, done that, and it's not something I'd wish on anyone (well, almost anyone, but.). Here are a few resources that may help.
  • MY TRAVELS ON THE NET  |  THURSDAY, JANUARY 15, 2009
    [2009] Taming Social Media - How to keep track of social networking, blogs and Twitter and still get your job done.
    The Natives Revolt It seems like every one I talk to is fed up. For years they’ve been hearing about the latest “must do” to do to get clients from the internet and they’ve tried it. First, it was email. Gotta have email. Then it was a website. Gotta have a website. Then it was search engine optimization. Gotta get your website to rank well.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 14, 2009
    [2009] How to build a Lead Nurturing Super Highway!
    Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. lead nurturing super highway was born. EchoQuote was born.
  • PR MEETS MARKETING  |  TUESDAY, JANUARY 13, 2009
    [2009] How I Use Social Media in My Job: Part 2 - Search Feeds
    This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Search Feeds. Conclusion. Retweet this Link. del.icio.us
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 12, 2009
    [2009] How to Avoid Bad SEO: My SEOmoz 15 Minutes of Fame
    I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 12, 2009
    [2009] Twitter Squatting - a new cyber sport
    Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot! What follows is a list of shame for these brand hijackers.
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