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  • BEYOND  |  TUESDAY, JULY 14, 2009
    [2009] A quick word about ideas
    I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter.
  • BEYOND  |  TUESDAY, JULY 21, 2009
    [2009] Beyond: The Poems. Order now
    'You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) But what good is a poem about B2B marketing? Deeper. Really.
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [2009] Turning the B2B world inside-out. Or is it outside-in?
    Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ).
  • BEYOND  |  MONDAY, JULY 27, 2009
    [2009] Spot the spammer
    Was it something I said? Although I was initially alarmed to find I had lost more than a hundred of my loyal and dedicated (?) following on Twitter last Friday, I was reassured to hear that this was just Twitter clearing out some of the spammier accounts. They should be applauded for doing this, although I wonder how they identify spam accounts.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [2009] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. So go leave a few.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 27, 2009
    [2009] 7 Questions for Marketing Interactions’ Ardath Albee
    PT: First of all, you’ve got a book coming out from McGraw-Hill in the fall of 2009, E-Marketing Strategies for the Complex Sale. Ardath Albee is a horse lover, writer of fiction, Tweeter, blogger—and even finds time to run Marketing Interactions, Inc., To get a dose of her wisdom check out some of her recent blog posts. Can you explain?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 27, 2009
    [2009] Forget Audience Segmentation – Segment by Conversation!
    Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method. it was hard to find a “pure” grouping of these out on the Socialsphere.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [2009] Email Marketing Gone Wrong - It's not the 1990s Anymore
    This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. Ok, I will.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 1, 2009
    [2009] Why I Use Twitter
    While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). hope that you find this useful. Why do I Twit? I'm in the loop.
  • ANYTHING GOES MARKETING  |  SATURDAY, FEBRUARY 21, 2009
    [2009] Email Autoresponders 2.0 in B2B Marketing
    Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Email Autoresponder 1.0 Click here to unsubscribe.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [2009] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation. What do you do?
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [2009] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email  Scoop. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [2009] Yes, it IS about the money
    I know social media is about "relationships." I get it. really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. Of course they do. Yes, of course!
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [2009] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • MARKETING EDGE  |  SATURDAY, JULY 25, 2009
    [2009] Will Advertising Morph Into Something of Greater Value?
    I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. ll just pick up here from that post and subsequent comments. The issue is should Tweets that are paid for have an AD or #ad in each of them. Thomas.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2009] The big and almost free marketing initiative that almost no one is doing today
    What marketing initiative costs very little, delivers a 20% increase in sales and is currently being used by less than one out of ten business to business sellers today? The remaining 92% have failed to establish a process for longer term leads and are leaving money on the table but allowing prospects to leak and buy from competitors.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Managing across the Marketing-Sales divide: new Sherpa data
    Another in MarketingSherpa’s Chart of the Week series – perhaps familiar if you happen to have sprung for Sherpa’s B2B Marketing Benchmark Survey 2009 – this one focused on the often yawning Marketing-Sales chasm.  Although in this case there is good news, such as: 51% using a CRM to manage lead process (13% say no, but [.].
  • EMAGAZINE B2B BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Guidelines for a more efficient website redesign project
    Since a large part of our business is website redesigns, we’re always motivated to pass along info that can help our clients streamline the process. 
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Social media's impact on web forms and landing pages
    More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. agree.
  • B2B CONVERSATIONS NOW  |  FRIDAY, JULY 24, 2009
    [2009] FOSE’s Gone Virtual? So Much For a Half-Day Boondoggle!
    (It’s humor Friday - FOSE is a DC area local phenom and this may not be appreciated by all). The official blurb : “For over 30 years, the Federal Office Systems Exposition (FOSE) in DC has been the one IT event known government-wide as the annual meeting place for the industry. That’s nice. FOSE is great. “Sure, for $10.&#
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] A double-standard on social media marketing?
    If you've been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest lie in social media marketing. Smart people read this blog!! yes, ROI is exclusively a dollar denominated (or percentage) measure. Their bonuses? Conferences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Using "turd" in a headline and other crappy subjects
    We've done a lot of heavy lifting on {grow} the past two weeks so I think it's time to lighten up a little bit. Here are some things I NEED TO KNOW! >> There are so many free online applications out there that it makes my head spin. Who is doing all of this work and how do they live with no income? And no hope of an income! OK, here goes. Wait, no.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JULY 23, 2009
    [2009] [Get In The] B2B Marketing Zone
    That’s the concept behind Tony Karrer and Tom Pick’s new site, B2B Marketing Zone , launched July 1, 2009. The mother ship of B2B Marketing blogs just may be the B2B Marketing Zone. With all the great thought out there, it’s hard to pick and choose where to spend time. Come throw your opinions in and let’s mix it up.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Not Ready for Marketing Automation. Now What?
    According to Sirius Decisions , a little less than 30% of B2B companies use some kind of Marketing Automation. That means that most companies are only starting to discover the benefits of Marketing Automation, and some are just not ready yet. To find out if your company is ready for Marketing Automation, see “my previous post on the subject.&#
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Is Sales Connecting the Dots with Buyers?
    B2B sales enablement is a hot topic. The problem is that there are a lot of differing ideas about what that means. In fact, if you ask sales, I can pretty much guaranty you that their definition will be different than if you ask marketing. Knowledgeable about their company and products — 88%. Knowledgeable about my industry — 55%.
  • WEBMARKETCENTRAL  |  THURSDAY, JULY 23, 2009
    [2009] Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
    Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. content network. Maybe."
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [2009] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    Popular Posts:         Creative Brief: Who Needs Them?             Twitter Branding Hijacking         Email Scoop: SavvyB2B@gmail.com. OK, I’ll confess – I can’t quite yet wrap my head around the possibility that Bin Laden and the boys might jonesing for a TweetUp! the same for more recent unrest in China…. Your thoughts/takes? **.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2009
    [2009] The most important question in social media marketing
    This series of articles has been examining social media measurement strategies. So far we've focused on the one, true financial measure, ROI, and have started to examine more qualitative measures like impact on brand equity. Whether you work for a company or a non-profit (these days, is there a difference?), We have to be realists.
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [2009] Building a Marketing Asset (take the red pill)
    Assets are good. Stocks that you sell high and buy low. Home prices that grow year after year. Micky Mantle rookie card. Can you tell an asset from a liability? Most people can in their personal lives. Cash-rich versus debt-poor. How about health versus sickness. It's not that easy in marketing. But let's imagine (in the voice Morpheus).
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 9, 2009
    [2009] B2B DIY Media Buying, or Use A Pro?
    Other Popular Posts:   Creative Briefs- Why/When?         Trends/Factoids         ScoopDog’s Blog Home Page         Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Is “Do-It-Yourself” a viable option? Cost/Value v. Welcome!
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 12, 2009
    [2009] Wit and Underlying Wisdom: 10 Iconic Quotes ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?         Statistics and Tracking            ScoopDog’s Blog Home Page           Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Enjoy. Clarke’s third law from Profiles of the Future , 1973 ).
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [2009] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    Other Popular Posts:        Stretch Scarce Resources        Statistics and Tracking         ScoopDog’s Blog Home Page        Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Twitter recently provided an unexpected 140-character, Public Relations gem.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 16, 2009
    [2009] Stretch Scarce Resources by Evolving a B2B Co-Marketing/MDF Strategy
    Other Popular Posts:     DIY Media Buying Or Use A Pro ?              Twitter PR Gem                Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Luxury-brand VP, John Cairo,  and I compared notes on MDF from two different perspectives. ALIGNMENT AND CLARITY.
  • B2B MARKETING SAVVY  |  MONDAY, JULY 20, 2009
    [2009] Citizen Journalism: Apollo Moon Photo Trick.
    Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. tale to win bar bets, and just to set the record straight. OK, not the hoax of the century (and a shameless claim to grab readership here). 
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 21, 2009
    [2009] Geek Good Intentions: Case of the Missing Twitter Brand
    Popular Posts:      DIY Media Buying Or Use A Pro ?     Twitter PR Gem                               Email Scoop: SavvyB2B@gmail.com. Read time =  2 minutes )  So last Thursday after an Agency review session , the Client lead tossed out an interesting dilemma. The angst had tangled the team into a state of in action. Cool – new business! Welcome!
  • B2B CONVERSATIONS NOW  |  MONDAY, MARCH 23, 2009
    [2009] B2B Website Conversion Strategies
    I’ve always really liked the team over at FindandConvert, which offers first-class internet marketing services like SEO, PPC and Social Media development. The CEO, Bernie Borges publishes an excellent blog, “Web Marketing Strategies, SEO, Social Media Marketing and Podcasting&#. This is especially prominent in B2B websites.
  • B2B CONVERSATIONS NOW  |  THURSDAY, APRIL 30, 2009
    [2009] Please Keep Cold Calling Me…Not
    Geoffrey James has a new blog post Do You Like Cold Calling? over on BNET’s Sales Machine. like Geoffrey’s work because many times he includes a poll with his provocative posts…this one included. voted “NO, I truly and thoroughly dislike cold calling&#. No one voted for “YES, I like cold calling&#. Biiiiig surprise.
  • B2B CONVERSATIONS NOW  |  FRIDAY, MAY 1, 2009
    [2009] Give Your Customers New Tools, Not Your Sales Team
    Want to find and close more business customers? Of course, but how? More outbound emails? More Cold Calling? The key may lie in empowering your customers to engage you instead of the other way around. Think about how you research and purchase new business services. Do you respond to the barrage of interruption based emails you receive? Probably not.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JUNE 4, 2009
    [2009] B2B Rainmaking is a Journey
    I am about to begin Jim Logan’s ( B2B Rainmaker ) 6 week RevenueNow! program to flush out our marketing and sales strategy for the near future. Our B2B Lead Generation service is getting good results for our clients but we are having a difficult time finding the “right&# person in target organizations to engage. Stay tuned.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JUNE 4, 2009
    [2009] Is Social Media a Water Cooler or Lemonade Stand?
    I’ve been kicking around this concept while preparing for an upcoming Social Media presentation. often hear Social Media described as an “office water cooler&# where the free exchange of information benefits all those involved. Somebody has to pay for the refreshments.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JUNE 10, 2009
    [2009] Sales 101 Myth Can Hurt Your Marketing Efforts
    Have you ever heard this from a B2B Sales or Marketing Manager? Never, ever, ever give the customer pricing until you’ve CREATED VALUE ! have and it’s wrong. What if I told you I can prove it? We’ll get to the proof in a minute but let’s examine the myth first. The world was in order. The internet changed all that. Wonderful.
  • B2B CONVERSATIONS NOW  |  MONDAY, JUNE 29, 2009
    [2009] The Complex Sale Starts With A Conversation
    The Jim Logan RevenueNow! program is in full swing and I must say that so far I like what I see. Without giving away too many specifics, let’s just say that within a couple of days I feel like we finally got our message right and are now building on it. Core Messaging Change. The Complex Sale Starts With a Conversation. Thanks Jim!
  • B2B CONVERSATIONS NOW  |  THURSDAY, JULY 2, 2009
    [2009] Inbound Sales … at a Tradeshow
    Have you ever stood in a booth at a tradeshow peddling your wares? Did you know you can apply inbound sales techniques easily at a tradeshow and come away with lots of new opportunities? First, some background… Trish Bertuzzi and I had a quick discussion at The Customer Collective around Cold Calling 2.0 Everyone read it. Several circled back.
  • B2B CONVERSATIONS NOW  |  FRIDAY, JULY 10, 2009
    [2009] Sample Content Rewrite; From Bland to Bold
    am completely blown away. I’m no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. thought I would share the before and after versions so you could see the difference. had reworked and rewritten it several times and thought it was pretty tight. Think about it.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JULY 22, 2009
    [2009] Publish B2B Pricing? Test the traction without actually doing it.
    In a previous post Sales 101 Myth Can Hurt Your Marketing Efforts I discussed how the old rules of holding back budgetary pricing has put companies at a disadvantage with self-service oriented prospects doing research for solutions. At the end of that post I posed a way to test the effect of offering budgetary pricing, not publishing it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Curious about "ROI" on the "Soft" Benefits of Social Media?
    I'm pleased to be a contributor to the "ROI of Social Media" series on Mark Schaefer's insightful (and often irreverant) marketing blog {grow}. My assignment today was to help unravel the social media-brand equity value proposition. Small world. Enjoy
  • LEADSLOTH  |  WEDNESDAY, JULY 22, 2009
    [2009] Are You Old Enough for Inbound Marketing?
    The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The newest term on the block is “Inbound Marketing&#.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Curious about "ROI" on the "Soft" Benefits of Social Media?
    I'm pleased to be a contributor to the "ROI of Social Media" series on Mark Schaefer's insightful (and often irreverant) marketing blog {grow}. My assignment today was to help unravel the social media-brand equity value proposition. Small world. Enjoy
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [2009] Why You Should Be Thinking Video in Your Email Marketing
    This recent Forrester study caught my eye - that incorporating video into email can increase click-through rates two-to-three times ( full report here from Forrester for $749). To find out more, I called my colleague (and customer) Todd Smart from VideoNewsletters.com.   Make sure the content is of great value to your target customer. 
  • PR MEETS MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Cash for Clunkers, Ford, EV Vehicles and Scott Monty
    Interestingly, if we had participated in the program and with the manufacturer’s rebates, we could’ve driven off the lot with a new 2009 Ford Ranger for 50% of the list price ! Not the truck we bought. We went used instead. Last year, my husband and I had started shopping for pick-up trucks. Fast forward 7 months. Cash for Clunkers Program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2009
    [2009] Social media ROI and the mystery of brand equity
    Farquhar probably could not have foreseen the revolution just a few years ahead of him but his thought process and research are just as fresh and meaningful as we seek to fortify brands in 2009. Our theme this week is measuring the value of social media. Back in 1989, Dr. Peter H. In layman’s terms, brand equity is your brand’s “street cred.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2009
    [2009] More irresponsible social media financial "research"
    One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. It is also one of the most irresponsible examples of data mis-management and audience manipulation I have observed. But what's this. Wait a minute. So WHAT did they do?
  • MARKETING-GIMBAL  |  SUNDAY, APRIL 12, 2009
    [2009] Me 2.0: A Guide to Building a Personal Brand Online & Beyond
    Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods.
  • MARKETING-GIMBAL  |  SATURDAY, MAY 16, 2009
    [2009] Cindy Kim Has A Blog
    I wanted to give a shout out to my colleague, Cindy Kim,who works with me at Lumension. Cindy is the consummate PR professional, and one who really understands how to weave core PR principles in with the new social media
  • MARKETING-GIMBAL  |  SUNDAY, MAY 17, 2009
    [2009] Twitter Helps Latest LA Food Sensation Gather Its Tribes
    Kogi is the latest phenomenon in LA dining. Chef, at world famous restaurant, decides to forgo glitz and glamour and create a unique fusion of Korean and Mexican food and serves up these delectable concoctions in roving catering vans all.
  • MARKETING-GIMBAL  |  SUNDAY, MAY 31, 2009
    [2009] Enterprise Car Rental Delivers an Exceptional Brand Experience
    My wife and I returned from our annual trip to Martha’s Vineyard to ready our home for the rental season. As with any trip these days it’s stressful, taxing and can sometimes be downright painful. We were in a rush.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 5, 2009
    [2009] Saying Goodbye to the Consummate English Gentleman
    It came as sad and shocking news that an old colleague of mine, Neil Warrior, was on the ill fated Air France Flight 447 last week. Neil was one of the warmest individuals I have known and was often referred
  • MARKETING-GIMBAL  |  SUNDAY, JUNE 7, 2009
    [2009] 5 Key Insights for CMOs from CMOs
    I’m a member of great social media community called The CMO CLUB. The community is for senior marketing leaders to come together and share ideas, and thoughts on the issues of the day. Pete Krainik, started the club and has.
  • MARKETING-GIMBAL  |  MONDAY, JUNE 8, 2009
    [2009] The Evolving Role of PR and Social Media: 5 Questions with Lois Paul of Lois Paul & Partners
    Lois Paul co-founded LP&P in 1986, with the aim of building an agency that did high-tech public relations a different way. Prior to founding LP&P, Lois was executive editor/features and a founding member of PC Week (now eWeek). During her.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 12, 2009
    [2009] B2B CMO’s Still Don’t Get Social Media
    BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.
  • MARKETING-GIMBAL  |  THURSDAY, JULY 9, 2009
    [2009] In the Age of Social Media Brands Would Do Well to Take Every Complaint Seriously
    Should you care if some irate client complains on Twitter that he wasn’t happy with your service? After all he only has a few followers. Most people look askance when you ask them if they blog, or tweet. What’s a.
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 21, 2009
    [2009] Are You Ready for Marketing Automation?
    So you have heard that Marketing Automation is going to turbocharge your revenues? Often that’s true. But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. Here’s a few questions you should ask to act as a guide. That ranges from email marketing to sales lead tracking.
  • WEBMARKETCENTRAL  |  TUESDAY, JULY 21, 2009
    [2009] 4 Ways to be a Better B2B Twitterer
    There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Two recent articles got me thinking about how to answer this question. At a high level, these two pieces are kind of yin and yang, what to do and what not to do.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 21, 2009
    [2009] Let your customers do the selling
    Who do buyers trust? They trust credible people, like customers and partners. On your website, you should have video clips of your customers talking about the results they got from your products or services. Put it front and center. Short, direct and the the point. Check out Avitage to see how one company puts the people up front.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2009
    [2009] Crunching the real numbers on social media ROI
    We're pushing onward with our discussion of social media measurement, ROI, and non-financial indicators. Today, let's do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. We'll assign that person a salary of $60,000. That's $12,000. And forget about bonuses this year.
  • PHOENIX RISING  |  MONDAY, JULY 20, 2009
    [2009] The Ugly Baby (Product) Dilemma
    We become emotionally attached to our products.    I know, that's not the professional approach.    But it's true and we all know it. We conceive them, bring them to life, nurture them along then proudly put them on display for all the world to see, and of course buy. But sometimes that adoration blinds u s.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 20, 2009
    [2009] Webinar on Putting the Human Touch into Lead Generation
    There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. To do that, you need that “human touch.” Register here
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 20, 2009
    [2009] 6 biggest mistakes to avoid in B2B content marketing.
    Each month ClickDocuments asks different experts a key question on content marketing. This months question is, “ What’s the biggest mistake to avoid in b2b content marketing." " I'm in good company this month with Patsi Krakoff , Maria Pergolino , Ardath Albee , Rebel Brown and Mac McIntosh.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 20, 2009
    [2009] Ways to spend your Social Capital
    If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. am excited for this to happen, I can’t wait for this to happen, I am completely convinced this is going to happen.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 19, 2009
    [2009] Is Thank You in Your B2B Marketing Strategy?
    I received a call recently from a charity I support every year. The guy on the phone was young, and the first thing he told me after where he was calling from was that he wasn't trying to raise funds. So, what did he want? He launched into reading a script that was supposed to make me feel good that I continually choose to support that charity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 19, 2009
    [2009] Reality check
    Photo credit: Hannah Baker A few musings on the real world. was fooling around with a new Twitter account and it checked my existing 1,000 + contact list for possible matches to "follow." Very, very few have Twitter accounts. And, among industrial marketers I know -- zero. What do you think? For my non-U.S. find this incredibly rude.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 17, 2009
    [2009] Successful business blogging in just one step
    What are you learning about marketing in 2009, in a recession, in our digital age? This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One , and blogs for his company site, Beyond. Let me start you off: 1. Good, original content 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2009
    [2009] Social media in numbers too big to ignore
    Photos uploaded to Flickr as of June, 2009 100 million. Month-over-month growth rate of Twitter Jan-Feb 2009 93%. I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. billion. Minutes spent on Facebook every DAY 3.6 billion. YouTube videos viewed per DAY 13 million.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2009
    [2009] Looking into the future of B2B online marketing
    This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com. What parallels do you make between social media and other marketing revolutions you’ve experienced? What’s next for B2B marketing? Well thank you, that’s very flattering. Visit Schaefer Marketing Solutions at www.businessesGROW.com.
  • SMASHMOUTH MARKETING  |  THURSDAY, JULY 16, 2009
    [2009] Leads Don't Suck - Good Leads Are.
    When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? Get them all three.
  • LEADSLOTH  |  THURSDAY, JULY 16, 2009
    [2009] Social Media for B2B Lead Generation
    Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media. couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). That’s both a blessing and a curse.
  • CHRIS KOCH  |  THURSDAY, JULY 16, 2009
    [2009] 16 best practices for creating customer councils
    I was researching the ITSMA archives this week to see what we’ve written about customer councils over the years and discovered some great advice that I pass along here: Research what customers would like to see from a council—make a few calls to lead customers before getting started. Market change. Policy change. Organizational change.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 16, 2009
    [2009] Handicapping Your B2B Target Market
    Who wouldn’t love to have the Superfecta ticket when four long shots finish in the money at the racetrack?    Luck is a good thing, we all need it, but I wouldn’t want to wager business results on the concept. Avid horse racing fans spend hours handicapping their bets. They look at bloodlines, work times and previous finish times.
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 4, 2009
    [2009] Market Research, Freakonomics and the Butterfly Effect
    Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car."
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 15, 2009
    [2009] Thought Leader With A Value-Added Opinion
    Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig! read more.
  • SMASHMOUTH MARKETING  |  SATURDAY, JANUARY 10, 2009
    [2009] First Appointment = First Date
    We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. Bring value.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 1, 2008
    [2009] Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy
    Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009? I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Not adapting will mean failure. When everyone else cuts back, play offense!
  • SMASHMOUTH MARKETING  |  MONDAY, JANUARY 19, 2009
    [2009] Sell/Recycle Unwanted Electronics
    Was just reading my favorite women's magazine, Real Simple. love 80% of the magazine. Great ideas, design, style, diet, lifestyle. Why they had to cater to women is beyond me. Enough drivel. found a small clip in the magazine that I thought was worth a repost. The site sends you a box (with prepaid postage) so you can ship the gadgets to them.
  • SMASHMOUTH MARKETING  |  MONDAY, JANUARY 26, 2009
    [2009] Does the Younger Generation Listen to Green Issues?
    So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner all about it, and my niece and nephews heard the story. Did they understand the ecology issues? Maybe not.
  • SMASHMOUTH MARKETING  |  SATURDAY, JANUARY 31, 2009
    [2009] Business Lessons From Mars
    Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events. Many companies simply try to extract their pound of flesh with every contract. want a discount."
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 1, 2009
    [2009] Superbowl Ad Sunday
    One of my favorite days of the year. Superbowl Ad Sunday. Enjoy!
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 8, 2009
    [2009] Green Living - Eco Community Planning
    I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. just added the article Eco Principles for Community Living from Treehugger.
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 22, 2009
    [2009] 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
    Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 Entice visitors [link] On to events. Come register.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience
    I survived the first day of doing live twitter coverage of the Sales 2.0 event in San Francisco. If you want to follow it on twitter, use hashtag #sales20. never imagined it would have taken the energy and time that it did. Mike Damphousse on Using Twitter to Cover the Sales 2.0 Conference from Jep Castelein on Vimeo. sales
  • SMASHMOUTH MARKETING  |  SATURDAY, MARCH 14, 2009
    [2009] Kiva.org Adds Video to Community
    Green Leads has recently been doing a team micro-lending project. Our employees can donate on a regular basis, we match dollar for dollar, and then we decide as a team what Kiva borrower to invest in. It's a great cause, and in the current economy, a great way to push from the bottom. It closes the loop and makes a good thing a human thing.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [2009] 13 Top Books for CMOs - Recommended by The CMO Club
    Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended.
  • SMASHMOUTH MARKETING  |  SATURDAY, MARCH 21, 2009
    [2009] The Dreaded 404 Page Load Error - Use It!
    We've all seen it, more than web publishers would like. That dreaded 404 Page not found error. couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. It happens. Now that's a good use of someone's typo mistake.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [2009] Top 20 Tweets from Sales 2.0 Conference
    sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0
  • SMASHMOUTH MARKETING  |  SATURDAY, APRIL 25, 2009
    [2009] Sales 2.0? Not Just For Sales Execs Anymore - Marketing is Mandatory
    Next month is Sales 2.0 in Boston. May 21 at the Fairmont Copley Plaza. It should be another great day of insights, interraction and networking from the industry's 2.0 pundits. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. conference. sale
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