Page 45 of 45 Previous | Next 
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2009] Is Frugalnomics Today's Number 1 Buying Factor?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Wednesday, August 04, 2010 Is Frugalnomics Today’s Number 1 Buying Factor? The difference in IT today is that cool doesn’t count, and saving money is all the rage.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2009] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Here are the top six benefits: 1. CIO Priorities for 2011 Indicate Continued Frugaln.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Is ROI a Good Way to Make the Case for.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, August 05, 2010 Is ROI a Good Way to Make the Case for Change? high NPV savings indicates that the project can deliver real bottom-line impact to the organization.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2009] Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The Return on Investment (ROI) calculation is fairly straightforward, and is defined as the ratio of the net gain from a proposed project, divided by its total costs.
  • TOM PISELLO  |  SATURDAY, AUGUST 7, 2010
    [2009] Tom Pisello: The ROI Guy: Comparing and Selecting Solutions Using.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. Posted by Tom Pisello at 7:22 AM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2009] "Big Ideas" still Trump ROI in driving Marketing Strategy
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. After the technology bubble-burst in 2001, CIOs were held more accountable to bottom-line results. Do CMOs face a similar fate? How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [2009] Forrester announces Sales Enablement Conference focused on Selling.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. If you are a sales enablement professional you have to attend this event to learn how these changes will drive demands and shape investments. Value selling is an imperative.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [2009] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Alinean Interactive White Papers help B2B marketers better attract and connect with todays overloaded, skeptical and frugal buyers. Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [2009] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. What do these revised projections mean for IT solution providers? Frugalnomics has buyers seeking quantified bottom-line impact and best value from every project. uptick.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 7, 2010
    [2009] Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?
    As it turns out, the hashtag #ahiru and the logo represent the term “ahiruguchi,&# which literally means duck mouth or duck lips.  It was November 19, 2009 when a famous Japanese blogger named Matsuyou decided to change her profile photo. Twitter books line the shelves at the famous Japanese electronics store Yodobashi Camera.
  • SMART MARKETING  |  THURSDAY, APRIL 21, 2005
    [2009] Smart Marketing: How to get leads while networking
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  WEDNESDAY, MAY 18, 2005
    [2009] Smart Marketing: Marketings Rule of 7
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, MARCH 27, 2006
    [2009] Smart Marketing: Tips from a marketing headhunter
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, NOVEMBER 13, 2006
    [2009] Smart Marketing: Marketing your small business - An interview with Barbara Winter
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, MARCH 5, 2007
    [2009] Smart Marketing: What are the most common marketing mistakes?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, DECEMBER 17, 2007
    [2009] Smart Marketing: Small business marketing tip: Make it easy to do business with your company
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [2009] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
    Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. The problem is that these companies are using an outdated revenue engine that was originally built for a different buying and selling climate. techniques to grow revenue predictably and reliably. The Old Revenue Engine. Lead scoring.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009] Social Search at LinkedIn Beats Google - ReadWriteWeb
    We are launching in Boston, MA and New Hampshire in June and will expand to the other major markets around the country in Q4 2008 and 2009. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Sorry.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009] Information Literacy in the Workplace - Special Libraries Association
    2009 Call for CE Courses. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources. Careers. Publications. Information Literacy in the Workplace. Information Literacy in the Workplace.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Every $1 invested will yield a $2.43 in net returns. Latest Research.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 22, 2010
    [2009] Social Media Book Review: A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
    As a social media book author , I often get asked by others what social media books I recommend.  Optimization” by Deltina Hay. Survival Guide to Social Media and Web 2.0 Optimization Summary. The book is technical in nature but extremely hands-on, with very guided instructions on both the why and how of utilizing all of these social media sites. 
  • SMART MARKETING  |  WEDNESDAY, AUGUST 17, 2005
    [2009] Smart Marketing: An interview with Tom Pick
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • E-QUIP  |  MONDAY, JANUARY 16, 2012
    [2009] E-Quip Blog: Cultivating Client Focus
    2009. (55). Monday, January 16, 2012. Cultivating Client Focus. Ive hung around this business long enough to hear lots of disparaging comments about clients. Ive voiced a few of my own, to be honest. The question is: What do these complaints reveal about us? But are they really? It is a way of life. Does it diminish client focus?
  • THE ROI GUY  |  MONDAY, OCTOBER 11, 2010
    [2009] Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
    This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 4, 2007
    [2009] Tom Pisello: The ROI Guy: The Business Value of Server Virtualization
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Opportunity Data center servers are notoriously under-utilized.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2009] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? Tom then served Gartner as a Managing VP.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2009] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change. Latest Research.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [2009] Tom Pisello: The ROI Guy: Selling to the Unreachables
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 Selling to the Unreachables SiriusDecisions Insight and Alinean Advice on Selling to Sr. Get to the single Sr. Level Decision Maker? Level Executives.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Tom Pisello: The ROI Guy: Demand Generation In the Face of.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success. But the successful ways to sell in the past are long gone.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2009] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    For the past three years revenue growth has been the main objective of CEOs according to Frost & Sullivan’s annual 2009 CEO Survey. This certainly isn’t an earth shattering call-to-action for CEOs. This caught my attention, not because I disagree, but because increasing sales is a goal rather than a strategy. Viva la revenue revolution!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [2009] Top 56 B2B Marketing Posts October 2010
    Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Social media and leadership. in the 1960s. Gladwell.  Don’t spam! No more.
  • AGGREGAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [2009] The New World of Member Engagement – Webinar Series
    Shana’s innovative approach to communications has been widely acclaimed; she was one of five women named to Washington Post’s list of “Up and Comers in Technology” in 2009 and was recognized that same year as one of the most creative people in new media by Washington Life Magazine. What Does Member Engagement Mean to You? About Tom Morrison.
  • HUBSPOT  |  MONDAY, NOVEMBER 1, 2010
    [2009] Data: Real-Time Companies Are More Successful
    During the period he measured – closing price on December 31, 2009 through closing price on September 3, 2010 (when the book Real-Time Marketing & PR went to print) – the stock prices of 67% of companies that operate in real time were up, while only 42% of companies that do not operate in real time were up 2010 year-to-date.
  • THE ROI GUY  |  THURSDAY, OCTOBER 7, 2010
    [2009] Drive Budget Planning with the “IT Hierarchy of Needs”
    To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. For Information Technology, it’s not how much you spend, but what you invest in that matters. So will this budget season prove to be scarier than most?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. My take is that is at the top. Tip #2. Tip #3.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 6, 2010
    [2009] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 The New Community Rules: Marketing on the Social Web Summary. The scope is what one would expect from a social media marketing book, and at 300+ pages there is a lot of content covered. Conclusion.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [2009] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Dec 2009. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  Bloody great idea. doth protest.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [2009] Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
    Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&#  (Source: MarketingSherpa 2009).  For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Mailbox providers like Yahoo!,
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2009] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    million for 2009 and “triple that&# ($13.5. Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. There must be some good business reason they do it, right? . blogs.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [2009] Some Recent Posts about B2B Social Media
    According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. Five tips for B2B social media marketing. Oh, Yes!
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [2009] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
<< 1 2 ... 43 44 45 >>