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  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 3, 2009
    [2009] Good advice for growing your company from industry experts
    Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. I wanted to pass along a great new resource for any company looking to grow revenue or expand. really like that this book is based on the science of how clients buy. There’s a special offer associated with the release of this book. Michael W.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 3, 2009
    [2009] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Good post by a good friend. hope my readers enjoy it. By Michael Damphousse, CEO/CMO of Green Leads , LLC. Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -. What is your mix for lead gen? •    Mostly Inbound. •    Mostly Outbound. •    Both Equally. •    Inbound Only. •    Outbound Only. world. 
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 2, 2009
    [2009] Professional Services Marketing Hot of the Presses
    Vickie Sullivan , Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. Marketing a professional services firm takes a bit of a different mindset than marketing a product and solutions company. One of the major differences is that the partners of the firm are doing the selling. Creating a marketing and growth strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 2, 2009
    [2009] A formula for social media business success
    Starbucks. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes this week. Not only that, but I was acknowledged as a Twitter marketing authority in the same breath as Chris Brogan and Jeremiah Owyang , two national marketing luminaries. You're thinking that now too, aren't you?
  • PR MEETS MARKETING  |  SUNDAY, AUGUST 2, 2009
    [2009] Nissan Shifting into Gear with New EV Vehicle
    On Saturday, I attended the San Francisco Electric Vehicle Association meeting  where two representatives of Nissan gave a sneak peek before the 6:30 pm PT worldwide announcement of the Nissan Leaf. While While the details of the electric vehicle (EV) was interesting, I was curious to better understand the motivations behind Nissan for this move.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 31, 2009
    [2009] The world's greatest viral marketing success story?
    Can you name a national, brand-name product with zero advertising or marketing budget, yet serves over 6 million satisfied customers a year? took a day off this week for digital de-tox and spent it hiking in the Great Smoky Mountains National Park. This American treasure may be the greatest example of viral marketing in history. million customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 31, 2009
    [2009] My home page workover
    It’s taken many tries, but finally the home page of Find New Customers is what I want it to be: Clear, Compelling and Brief. Most consider me a marketing expert, but writing a home page is very, very hard. And I have to give a huge thank-you to my good friend and advisor, Jill Konrath. Her patience was boundless and her advice spot-on.
  • EMAGINE B2B BLOG  |  FRIDAY, JULY 31, 2009
    [2009] A handy checklist for successful B2B lead management
    So much attention is devoted to online lead-generating mechanisms (SEO, PPC, etc.) that much less is given to the less glamorous activities involved in properly handling those leads, once acquired.  And in these recessionary times, leads are just much too precious to waste by mishandling them.
  • CHRIS KOCH  |  FRIDAY, JULY 31, 2009
    [2009] Four reasons to stop measuring marketing
    It’s time to declare marketing metrics a failure once and for all. ITSMA research has long showed that when we do it at all, we do it poorly. So we should just stop. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Period. Stop apportioning blame. So why do we continue to measure marketing separately from sales?
  • MARKETING INTERACTIONS  |  FRIDAY, JULY 31, 2009
    [2009] Webinar: Does Lead Scoring Work? 5 Simple Steps to Ensure it Does.
    Here's the skinny about this first webinar: Date: August 5, 2009 Time: 10:00 AM Pacific Lead scoring has been touted as the new secret sauce that transforms marketing from art to science. This webinar is Part 1 of a 3-part series we're presenting to help ensure lead nurturing improves pipeline. Register Now to reserve your spot
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2009] Demandbase: A New Twist In The Lead Management Automation Market
    Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. In fact, 88% said Web sites were important in helping them decide what to buy.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2009] Numeric Scoring: The Key To Lead Management Success
    Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2009
    [2009] Fair Skies with a 100% Chance of Dipshit
    Last Friday I overcame all obstacles to actually find a way to use “turd” in a headline and this week I upped the ante. Just trying to shake it up a bit at the end of the week. Isn’t that a more interesting headline than “The five biggest Twitter mistakes?” ZZZZzzzzz Actually, this headline is not mine. Effective headlines make such a difference.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] Word of Mouth Marketing Is Becoming Incredibly Important
    While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.
  • WONDERING OUT LOUD  |  THURSDAY, MARCH 19, 2009
    [2009] Social Media in the B2B space
    It’s been so long since I’ve logged into my Worpress account I thought for sure I’d find the dashboard covered in cobwebs. Never the less, here I am. I’ve come to the conclusion that I need to spend more time on my personal social media efforts. What’s been difficult for me to maintain is this whole blogging thing.
  • WONDERING OUT LOUD  |  FRIDAY, MARCH 27, 2009
    [2009] Social Media’s Common Denominator
    I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. didn’t respond at the time because I wasn’t sure how to. His statement, and I’m paraphrasing, was: B2B is different than B2C.
  • WONDERING OUT LOUD  |  THURSDAY, JUNE 18, 2009
    [2009] Show me the How
    At the risk of making enemies of all who have weighed in on the subject, I beg all of you to please stop blogging, writing, talking & pontificating on the subject of WHY B2B companies need, should, have to use social media. A search of Google returned 492,000 hits on the keyword “B2B needs social media&#. At Enough already.
  • WONDERING OUT LOUD  |  SATURDAY, JUNE 20, 2009
    [2009] Setting objectives in B2B social media
    I was digging through old blog posts the other day and came across this one Mark Schaefer’s {grow}  blog. bit more than one month old, it asks a simple question: Can social media be successful in B2B? How is it driving top line growth? Mark asks the wrong question because he’s thinking like the marketing professional he is. Thought leadership.
  • WONDERING OUT LOUD  |  THURSDAY, JUNE 25, 2009
    [2009] Who should you target with B2B social media activities
    In my last post I wrote about setting the proper expectations for your social media efforts. Today, I want to touch on the “who” piece of the equation. It’s axiomatic, but I’m going to point out the obvious: who you target with your efforts is critical to meeting the objective you set. Cool new stuff will do that to people. Stay focused. Customers.
  • WONDERING OUT LOUD  |  THURSDAY, JULY 16, 2009
    [2009] How do you define leadership
    I opened iTunes the other day and came across two of my favorite audio clips: the Crispin Day’s speech from Henry the V by Kenneth Branagh  and Kurt Russell, as Herb Brooks in Miracle , giving his pregame talk to the team before the 1980 Olympic game against the Soviet Union. Not only did they deserve it, they were born to be there.
  • WONDERING OUT LOUD  |  TUESDAY, JULY 21, 2009
    [2009] Showing you the “How”
    A while ago I wrote a post called “Show me the how&#. It was written out of the frustration from reading yet another blog post about why B2B companies need to get active in social media. It’s my contention that we need to stop talking about why and start talking about how. Among them: How to get media coverage without pitching.
  • WONDERING OUT LOUD  |  SATURDAY, JULY 25, 2009
    [2009] Drive by social media
    The good news and the bad news of social media are one and the same: Anyone with a computer and Internet access can do it. Whether from home, office, library or another venue, engaging in social media is as easy as opening your favorite browser and getting to it. Social Media is of the people, for the people and, most importantly, by the people. As
  • WONDERING OUT LOUD  |  WEDNESDAY, JULY 29, 2009
    [2009] Brian Carroll strikes again
    Brian Carroll of intouch  has given us 6 lessons he’s learned about using LinkedIn for generating leads and I’d like to add one that, while implied in his 6, cannot be reiterated enough: 1. Tread very, very carefully. Above all, LinkedIn is a networking site for professionals. Remember that social networking is just that: social.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 30, 2009
    [2009] Three top tips you haven’t read before on writing more effective PPC ads
    In these times when every dollar counts, I wanted to provide some actionable tips for writing better pay per click (PPC) ad copy …beyond the elementary hints that can be found almost anywhere on the Web.  They can be introduced – and hopefully remembered – using just three words: Empathize         Identify          Specify B2B [.].
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 30, 2009
    [2009] Beauty or the Beast: Which is your B2B Newsletter?
    Newsletters delivered via email are a staple for many B2B companies. These e-newsletters usually contain titles, descriptions and links to several articles, perhaps an executive column, a customer spotlight, an invitation to a webinar or a white paper download and any product or company news at hand. How many of you have only one newsletter?
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 30, 2009
    [2009] Writing for the Web – a refresher course
    Though a bit of a dust-off from the files, Anne Stuart’s piece for Inc. on this evergreen subject has some timeless advice, well worth another read. 
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [2009] 3 Key Insights and a 5-Step Process for Measuring "Soft" Social Media Benefits
    The misty, murky world of social media measurement is now just a little clearer. Thanks
  • WEBMARKETCENTRAL  |  THURSDAY, JULY 30, 2009
    [2009] Social Media ROI vs. RONI
    Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Simple, right? Balderdash. Social Tagging
  • JUNTA 42  |  THURSDAY, JULY 30, 2009
    [2009] Top 42 Content Marketing Blogs Released - Tipping Point Rises to the Top
    Well, after a slight delay to coincide with the launch of the new Junta42 redesign , the Junta42 Top 42 Content Marketing Blogs have finally been released. Definitely, our most competitive and thorough list, the Top 42 is a collection of the best experts in the world that join in on the conversation about content marketing. 13 ContentMarketingToday.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [2009] Time to Replace your Online News Room with Facebook!
    Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Think about it.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 30, 2009
    [2009] Blogging Benchmaks: In Search of the Missing Metrics
    Other Popular Posts:     Digital DeTox Tools      Twitter Branding      Analog Bridges      Email Scoop. Read time = 3-4 minutes)   In the B2B space, we’re fairly obsessed w/metrics and measurement. Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al.  Some ScoopDog Blog data points, two months in: .
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] So you have a prospect list….now what?
    Clients frequently call me almost giddy with anticipation. They have gotten a list of prospects contact info either from a tradeshow attendee list or association membership list and they are anxious to rake in all the money just out there waiting for them. Be sure to reference the trade show or association that generated the list.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [2009] 3 Key Insights and a 5-Step Process for Measuring "Soft" Social Media Benefits
    The misty, murky world of social media measurement is now just a little clearer. Thanks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2009
    [2009] Social media measurement -- It's like being a great bartender
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene. Were your messages communicated?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 29, 2009
    [2009] Yahoo + Bing: a ding for Google??
    Yahoo and Microsoft today announced their joint search/advertising partnership, a deal that had been gestating since the turnover from Jerry Yang to Carol Bartz at Yahoo.  The reason the deal happened now is the recent success of Bing.  I think it put pressure on Yahoo, as well as Yahoo not being able to turn it [.].
  • REPUTATION TO REVENUE  |  WEDNESDAY, JULY 29, 2009
    [2009] Rite Aid impresses with active customer service
    Little things really do add up. Like many people, I have several prescriptions with Rite Aid Pharmacy. Refills are easy; you just call the number on the bottle a few days before a prescription runs out, tap your way through the automated voice prompts, and pick it up the next day. Today, though, I caught the next wave. Most likely they will, too.
  • PHOENIX RISING  |  WEDNESDAY, JULY 29, 2009
    [2009] Gone Campin'
    Thanks for stopping by. I'm out on vacation but there's lots here to ponder! Shadow and I are headed to the High Sierras for the ultimate horse camping and riding. No phones, no electricity, no cell service.    Just sunny days, starry nights, furry critters and endless trails at the top of the world. 
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [2009] Don’t Keep Your Web Visitors Waiting and Guessing: A Video Company Website That Communicates Poorly
    It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help. When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose. Not so today. Be Clear.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 29, 2009
    [2009] Lessons on Using LinkedIn for Lead Generation
    Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? Check it out
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] So you have a prospect list….now what?
    Clients frequently call me almost giddy with anticipation. They have gotten a list of prospects contact info either from a tradeshow attendee list or association membership list and they are anxious to rake in all the money just out there waiting for them. Be sure to reference the trade show or association that generated the list.
  • LEADSLOTH  |  WEDNESDAY, JULY 29, 2009
    [2009] Free Trials Aren’t What They Used to Be
    An important aspect of Demand Generation are the offers: what will your prospects register for? popular offer for software vendors is the free trial. read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. Very true. Over 100,000 Downloads! Very frustrating. ROI Tools. Paid Trial.
  • PHOENIX RISING  |  WEDNESDAY, JULY 29, 2009
    [2009] Stop Blaming Marketing!
    My recent post Stop Blaming Sales received a few comments from sales type folks -  asserting that I was 'right on', that marketing should not be given responsibility for websites, for corporate positioning - that marketing was pretty much worthless.   So - here I am again, discussing the flip-side of that statement. My point? 
  • JUNTA 42  |  WEDNESDAY, JULY 29, 2009
    [2009] Changes Coming at Junta42.com
    Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. thought it was important to give you a head's up on this.  Why make the change?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2009
    [2009] Social media influence in the workplace may be relatively small
    The survey was fielded in May 2009 among 753 American workers. If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media. And only 11% follow any major brand on a social network.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 28, 2009
    [2009] Cut out the TLA’s
    Rebel Brown called them four letter words, but I like to call them TLA’s. What’s a TLA? It an acronym like SOA, CRM, ERP, BPM, etc. It’s meaningless technobable. No one buys TLA’s. They look for solutions to business problems. People ask questions using English. Business people look for answers usingEnglish.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 28, 2009
    [2009] Twitter this way, expect revenue returns
    Twitter recently released a how-to guide called Twitter 101.  While we sift through it to find more material for a longer post, Jeff Cohen has already done this and posted a brief summary over at Social Media B2B.  Some of the points he gleaned from the Guide: It’s about relationships.  Hmmm… social media is about relationships;  [.].
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 28, 2009
    [2009] Inbound & Outbound Marketing Mix - Poll Results
    Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. Some key points to consider. full article on the DemandGen Reports site).
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 28, 2009
    [2009] Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity
    Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean.  Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating.  The Collection. Knowem.com. Namechk.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [2009] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To create a measurement plan without losing your marbles, you’ll need to follow three simple steps: get in the right frame of mind, wrap your head around the goals, and break things down into manageable metrics. There is no room for rhetoric.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 27, 2009
    [2009] Marketing Automation Meet Social Media
    Today Genius.com announced Genius URL shorteners (GURLS) which powerfully helps marketers track and measure the ROI of Social Media conversations. See release.) This release takes marketing automation to a new level. While it’s great to see the space so lively and competitive, I’ve always been troubled by the term “automation”.
  • ACQUIRING MINDS  |  MONDAY, JULY 27, 2009
    [2009] 10 Signs that Sales & Marketing are Mis-Aligned
    Office Fight by trawin Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned. As a provider of lead generation services, we are afforded a unique position at the intersection point between sales and marketing to observe many of these 'canaries'. Rental Lists as Leads. What would you add to the list?
  • MARKETING INTERACTIONS  |  MONDAY, JULY 27, 2009
    [2009] Use the Stimulus Plan to Grow Your Business
    Date: Wednesday, July 29, 2009 Time: 2:00 p.m. The Stimulus Package: What Does It Mean For Your Business? ET / 1:00 p.m. 12:00 p.m. MT / 11:00 a.m. PT Register Now Featured Speakers: Steve King, Emergent Research Chad Moutray, Chief Economist U.S. SBA Sam Sliman, President, Optimal Solutions If you haven't signed up yet, you should.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 27, 2009
    [2009] Still more evidence: social media not just a fad for B2Bs
    B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 27, 2009
    [2009] Need To Optimize Mobile Deliverability Heightens As Smartphones Expand
    Written by Amanda Ferrante for the DemandGen Report. With the growth of  smartphones and  mobile Web usage exploding, email marketers are tasked with the challenge of delivering relevant, rich content to customers that can be read and interpreted over the mobile phone. to develop their mobile version links which causes issues,” says Eloqua’s Dayman.
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [2009] Twitter, Common Decency and the Corinthian Spirit
    When the penalty kick rule was first introduced to English football in the late 1880s, it was greeted with horror by the Corinthians, the dominant team of the day. So engrained were principles of honour and decency in these ex-public schoolboys that they would not accept that an opponent might deliberately break the rules to gain an advantage.
  • BEYOND  |  MONDAY, MAY 11, 2009
    [2009] Where would we be in a world without marketing communications?
    If we stop and think about the trends we have seen, and continue to see, in how buyers find, investigate and choose potential suppliers the future isn't too bright for any of us. Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. But where could it all lead?
  • BEYOND  |  THURSDAY, MAY 14, 2009
    [2009] Is it social media or just multimedia?
    As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'.
  • BEYOND  |  SUNDAY, MAY 17, 2009
    [2009] A new economic morality for b2b?
    In this very compelling and thought-provoking presentation , Umair Haque presents an alternative perspective on the current economic situation. The result of this he calls is the ' Zombieconomy ' - industries and corporations now worth nothing. Great phrase. To be based more upon principles than strategy. He has some interesting examples.
  • BEYOND  |  TUESDAY, MAY 19, 2009
    [2009] Good old-fashioned direct mail + social media = wow!
    Social media marketing is new and exciting. Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong.
  • BEYOND  |  WEDNESDAY, MAY 20, 2009
    [2009] Let your people go: the great social media in the workplace debate
    EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! make the rules! It's a funny situation. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity.
  • BEYOND  |  TUESDAY, JUNE 2, 2009
    [2009] The Biggest Cocktail Party In The World.
    Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary.
  • BEYOND  |  WEDNESDAY, JULY 1, 2009
    [2009] The silver lining of the B2B media buying cloud
    Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [2009] Capture the data. Release the goodwill.
    There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely.
  • BEYOND  |  THURSDAY, JULY 9, 2009
    [2009] Twitter and B2B: don't be fooled by the silent majority
    Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". The sub-text here is clear: Twitter is mainly spam.
  • BEYOND  |  TUESDAY, JULY 14, 2009
    [2009] A quick word about ideas
    I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter.
  • BEYOND  |  TUESDAY, JULY 21, 2009
    [2009] Beyond: The Poems. Order now
    'You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) But what good is a poem about B2B marketing? Deeper. Really.
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [2009] Turning the B2B world inside-out. Or is it outside-in?
    Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ).
  • BEYOND  |  MONDAY, JULY 27, 2009
    [2009] Spot the spammer
    Was it something I said? Although I was initially alarmed to find I had lost more than a hundred of my loyal and dedicated (?) following on Twitter last Friday, I was reassured to hear that this was just Twitter clearing out some of the spammier accounts. They should be applauded for doing this, although I wonder how they identify spam accounts.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [2009] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. So go leave a few.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 27, 2009
    [2009] 7 Questions for Marketing Interactions’ Ardath Albee
    PT: First of all, you’ve got a book coming out from McGraw-Hill in the fall of 2009, E-Marketing Strategies for the Complex Sale. Ardath Albee is a horse lover, writer of fiction, Tweeter, blogger—and even finds time to run Marketing Interactions, Inc., To get a dose of her wisdom check out some of her recent blog posts. Can you explain?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 27, 2009
    [2009] Forget Audience Segmentation – Segment by Conversation!
    Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method. it was hard to find a “pure” grouping of these out on the Socialsphere.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [2009] Email Marketing Gone Wrong - It's not the 1990s Anymore
    This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. Ok, I will.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 1, 2009
    [2009] Why I Use Twitter
    While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). hope that you find this useful. Why do I Twit? I'm in the loop.
  • ANYTHING GOES MARKETING  |  SATURDAY, FEBRUARY 21, 2009
    [2009] Email Autoresponders 2.0 in B2B Marketing
    Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Email Autoresponder 1.0 Click here to unsubscribe.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [2009] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation. What do you do?
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [2009] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email  Scoop. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [2009] Yes, it IS about the money
    I know social media is about "relationships." I get it. really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. Of course they do. Yes, of course!
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [2009] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • MARKETING EDGE  |  SATURDAY, JULY 25, 2009
    [2009] Will Advertising Morph Into Something of Greater Value?
    I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. ll just pick up here from that post and subsequent comments. The issue is should Tweets that are paid for have an AD or #ad in each of them. Thomas.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2009] The big and almost free marketing initiative that almost no one is doing today
    What marketing initiative costs very little, delivers a 20% increase in sales and is currently being used by less than one out of ten business to business sellers today? The remaining 92% have failed to establish a process for longer term leads and are leaving money on the table but allowing prospects to leak and buy from competitors.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Managing across the Marketing-Sales divide: new Sherpa data
    Another in MarketingSherpa’s Chart of the Week series – perhaps familiar if you happen to have sprung for Sherpa’s B2B Marketing Benchmark Survey 2009 – this one focused on the often yawning Marketing-Sales chasm.  Although in this case there is good news, such as: 51% using a CRM to manage lead process (13% say no, but [.].
  • EMAGINE B2B BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Guidelines for a more efficient website redesign project
    Since a large part of our business is website redesigns, we’re always motivated to pass along info that can help our clients streamline the process. 
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Social media's impact on web forms and landing pages
    More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. agree.
  • B2B CONVERSATIONS NOW  |  FRIDAY, JULY 24, 2009
    [2009] FOSE’s Gone Virtual? So Much For a Half-Day Boondoggle!
    (It’s humor Friday - FOSE is a DC area local phenom and this may not be appreciated by all). The official blurb : “For over 30 years, the Federal Office Systems Exposition (FOSE) in DC has been the one IT event known government-wide as the annual meeting place for the industry. That’s nice. FOSE is great. “Sure, for $10.&#
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] A double-standard on social media marketing?
    If you've been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest lie in social media marketing. Smart people read this blog!! yes, ROI is exclusively a dollar denominated (or percentage) measure. Their bonuses? Conferences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Using "turd" in a headline and other crappy subjects
    We've done a lot of heavy lifting on {grow} the past two weeks so I think it's time to lighten up a little bit. Here are some things I NEED TO KNOW! >> There are so many free online applications out there that it makes my head spin. Who is doing all of this work and how do they live with no income? And no hope of an income! OK, here goes. Wait, no.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JULY 23, 2009
    [2009] [Get In The] B2B Marketing Zone
    That’s the concept behind Tony Karrer and Tom Pick’s new site, B2B Marketing Zone , launched July 1, 2009. The mother ship of B2B Marketing blogs just may be the B2B Marketing Zone. With all the great thought out there, it’s hard to pick and choose where to spend time. Come throw your opinions in and let’s mix it up.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Not Ready for Marketing Automation. Now What?
    According to Sirius Decisions , a little less than 30% of B2B companies use some kind of Marketing Automation. That means that most companies are only starting to discover the benefits of Marketing Automation, and some are just not ready yet. To find out if your company is ready for Marketing Automation, see “my previous post on the subject.&#
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Is Sales Connecting the Dots with Buyers?
    B2B sales enablement is a hot topic. The problem is that there are a lot of differing ideas about what that means. In fact, if you ask sales, I can pretty much guaranty you that their definition will be different than if you ask marketing. Knowledgeable about their company and products — 88%. Knowledgeable about my industry — 55%.
  • WEBMARKETCENTRAL  |  THURSDAY, JULY 23, 2009
    [2009] Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
    Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. content network. Maybe."
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [2009] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    Popular Posts:         Creative Brief: Who Needs Them?             Twitter Branding Hijacking         Email Scoop: SavvyB2B@gmail.com. OK, I’ll confess – I can’t quite yet wrap my head around the possibility that Bin Laden and the boys might jonesing for a TweetUp! the same for more recent unrest in China…. Your thoughts/takes? **.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2009
    [2009] The most important question in social media marketing
    This series of articles has been examining social media measurement strategies. So far we've focused on the one, true financial measure, ROI, and have started to examine more qualitative measures like impact on brand equity. Whether you work for a company or a non-profit (these days, is there a difference?), We have to be realists.
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [2009] Building a Marketing Asset (take the red pill)
    Assets are good. Stocks that you sell high and buy low. Home prices that grow year after year. Micky Mantle rookie card. Can you tell an asset from a liability? Most people can in their personal lives. Cash-rich versus debt-poor. How about health versus sickness. It's not that easy in marketing. But let's imagine (in the voice Morpheus).
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 9, 2009
    [2009] B2B DIY Media Buying, or Use A Pro?
    Other Popular Posts:   Creative Briefs- Why/When?         Trends/Factoids         ScoopDog’s Blog Home Page         Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Is “Do-It-Yourself” a viable option? Cost/Value v. Welcome!
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