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  • LEADSLOTH  |  WEDNESDAY, JULY 29, 2009
    [2009] Free Trials Aren’t What They Used to Be
    An important aspect of Demand Generation are the offers: what will your prospects register for? popular offer for software vendors is the free trial. read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. Very true. Over 100,000 Downloads! Very frustrating. ROI Tools. Paid Trial.
  • PHOENIX RISING  |  WEDNESDAY, JULY 29, 2009
    [2009] Stop Blaming Marketing!
    My recent post Stop Blaming Sales received a few comments from sales type folks -  asserting that I was 'right on', that marketing should not be given responsibility for websites, for corporate positioning - that marketing was pretty much worthless.   So - here I am again, discussing the flip-side of that statement. My point? 
  • JUNTA 42  |  WEDNESDAY, JULY 29, 2009
    [2009] Changes Coming at Junta42.com
    Well my friends, after many months, the end is near. But with all website redesigns, it's always the beginning.    We've been working on a new and improved version of Junta42 for quite some time now, which will launch later this week. thought it was important to give you a head's up on this.  Why make the change?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2009
    [2009] Social media influence in the workplace may be relatively small
    The survey was fielded in May 2009 among 753 American workers. If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media. And only 11% follow any major brand on a social network.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 28, 2009
    [2009] Cut out the TLA’s
    Rebel Brown called them four letter words, but I like to call them TLA’s. What’s a TLA? It an acronym like SOA, CRM, ERP, BPM, etc. It’s meaningless technobable. No one buys TLA’s. They look for solutions to business problems. People ask questions using English. Business people look for answers usingEnglish.
  • THE POINT  |  TUESDAY, JULY 28, 2009
    [2009] Why Free Trial Offers Aren’t Always the Best Choice
    There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re perceived to be the shortest route [.].
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 28, 2009
    [2009] Twitter this way, expect revenue returns
    Twitter recently released a how-to guide called Twitter 101.  While we sift through it to find more material for a longer post, Jeff Cohen has already done this and posted a brief summary over at Social Media B2B.  Some of the points he gleaned from the Guide: It’s about relationships.  Hmmm… social media is about relationships;  [.].
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 28, 2009
    [2009] Inbound & Outbound Marketing Mix - Poll Results
    Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. Some key points to consider. full article on the DemandGen Reports site).
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 28, 2009
    [2009] Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity
    Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean.  Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating.  The Collection. Knowem.com. Namechk.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [2009] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To create a measurement plan without losing your marbles, you’ll need to follow three simple steps: get in the right frame of mind, wrap your head around the goals, and break things down into manageable metrics. There is no room for rhetoric.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 27, 2009
    [2009] Marketing Automation Meet Social Media
    Today Genius.com announced Genius URL shorteners (GURLS) which powerfully helps marketers track and measure the ROI of Social Media conversations. See release.) This release takes marketing automation to a new level. While it’s great to see the space so lively and competitive, I’ve always been troubled by the term “automation”.
  • ACQUIRING MINDS  |  MONDAY, JULY 27, 2009
    [2009] 10 Signs that Sales & Marketing are Mis-Aligned
    Office Fight by trawin Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned. As a provider of lead generation services, we are afforded a unique position at the intersection point between sales and marketing to observe many of these 'canaries'. Rental Lists as Leads. What would you add to the list?
  • MARKETING INTERACTIONS  |  MONDAY, JULY 27, 2009
    [2009] Use the Stimulus Plan to Grow Your Business
    Date: Wednesday, July 29, 2009 Time: 2:00 p.m. The Stimulus Package: What Does It Mean For Your Business? ET / 1:00 p.m. 12:00 p.m. MT / 11:00 a.m. PT Register Now Featured Speakers: Steve King, Emergent Research Chad Moutray, Chief Economist U.S. SBA Sam Sliman, President, Optimal Solutions If you haven't signed up yet, you should.
  • EMAGAZINE B2B BLOG  |  MONDAY, JULY 27, 2009
    [2009] Still more evidence: social media not just a fad for B2Bs
    B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 27, 2009
    [2009] Need To Optimize Mobile Deliverability Heightens As Smartphones Expand
    Written by Amanda Ferrante for the DemandGen Report. With the growth of  smartphones and  mobile Web usage exploding, email marketers are tasked with the challenge of delivering relevant, rich content to customers that can be read and interpreted over the mobile phone. to develop their mobile version links which causes issues,” says Eloqua’s Dayman.
  • BEYOND  |  WEDNESDAY, APRIL 22, 2009
    [2009] Twitter, Common Decency and the Corinthian Spirit
    When the penalty kick rule was first introduced to English football in the late 1880s, it was greeted with horror by the Corinthians, the dominant team of the day. So engrained were principles of honour and decency in these ex-public schoolboys that they would not accept that an opponent might deliberately break the rules to gain an advantage.
  • BEYOND  |  MONDAY, MAY 11, 2009
    [2009] Where would we be in a world without marketing communications?
    If we stop and think about the trends we have seen, and continue to see, in how buyers find, investigate and choose potential suppliers the future isn't too bright for any of us. Marketing agencies and marketing professionals in general could well become extinct unless we adapt and evolve. But where could it all lead?
  • BEYOND  |  THURSDAY, MAY 14, 2009
    [2009] Is it social media or just multimedia?
    As you know, good examples of B2B social media marketing are thin on the ground at the moment. And they are all the harder to find when many B2B companies seem to confuse social media with multimedia. You know the kind of thing: people who believe that posting a few corporate videos to YouTube counts as 'social media marketing'.
  • BEYOND  |  SUNDAY, MAY 17, 2009
    [2009] A new economic morality for b2b?
    In this very compelling and thought-provoking presentation , Umair Haque presents an alternative perspective on the current economic situation. The result of this he calls is the ' Zombieconomy ' - industries and corporations now worth nothing. Great phrase. To be based more upon principles than strategy. He has some interesting examples.
  • BEYOND  |  TUESDAY, MAY 19, 2009
    [2009] Good old-fashioned direct mail + social media = wow!
    Social media marketing is new and exciting. Direct mail is outdated and dull. An easy conclusion to reach these days, but wrong.
  • BEYOND  |  WEDNESDAY, MAY 20, 2009
    [2009] Let your people go: the great social media in the workplace debate
    EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! make the rules! It's a funny situation. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity.
  • BEYOND  |  TUESDAY, JUNE 2, 2009
    [2009] The Biggest Cocktail Party In The World.
    Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there. Having seen the subject of etiquette spring up time and time again recently online, I thought it was maybe time for a quick summary.
  • BEYOND  |  WEDNESDAY, JULY 1, 2009
    [2009] The silver lining of the B2B media buying cloud
    Right now, B2B media owners have got it tough. No point pretending otherwise. Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.
  • BEYOND  |  FRIDAY, JULY 3, 2009
    [2009] Capture the data. Release the goodwill.
    There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely.
  • BEYOND  |  THURSDAY, JULY 9, 2009
    [2009] Twitter and B2B: don't be fooled by the silent majority
    Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". The sub-text here is clear: Twitter is mainly spam.
  • BEYOND  |  TUESDAY, JULY 14, 2009
    [2009] A quick word about ideas
    I received a letter from the DMA today. Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?&# I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter.
  • BEYOND  |  TUESDAY, JULY 21, 2009
    [2009] Beyond: The Poems. Order now
    'You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) But what good is a poem about B2B marketing? Deeper. Really.
  • BEYOND  |  THURSDAY, JULY 23, 2009
    [2009] Turning the B2B world inside-out. Or is it outside-in?
    Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ).
  • BEYOND  |  MONDAY, JULY 27, 2009
    [2009] Spot the spammer
    Was it something I said? Although I was initially alarmed to find I had lost more than a hundred of my loyal and dedicated (?) following on Twitter last Friday, I was reassured to hear that this was just Twitter clearing out some of the spammier accounts. They should be applauded for doing this, although I wonder how they identify spam accounts.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [2009] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. So go leave a few.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 27, 2009
    [2009] 7 Questions for Marketing Interactions’ Ardath Albee
    PT: First of all, you’ve got a book coming out from McGraw-Hill in the fall of 2009, E-Marketing Strategies for the Complex Sale. Ardath Albee is a horse lover, writer of fiction, Tweeter, blogger—and even finds time to run Marketing Interactions, Inc., To get a dose of her wisdom check out some of her recent blog posts. Can you explain?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 27, 2009
    [2009] Forget Audience Segmentation – Segment by Conversation!
    Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method. it was hard to find a “pure” grouping of these out on the Socialsphere.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [2009] Email Marketing Gone Wrong - It's not the 1990s Anymore
    This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. Ok, I will.
  • ANYTHING GOES MARKETING  |  SUNDAY, FEBRUARY 1, 2009
    [2009] Why I Use Twitter
    While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). hope that you find this useful. Why do I Twit? I'm in the loop.
  • ANYTHING GOES MARKETING  |  SATURDAY, FEBRUARY 21, 2009
    [2009] Email Autoresponders 2.0 in B2B Marketing
    Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Email Autoresponder 1.0 Click here to unsubscribe.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [2009] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation. What do you do?
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [2009] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email  Scoop. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [2009] What Three Questions Should Every White Paper Answer?
    I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?) That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [2009] Yes, it IS about the money
    I know social media is about "relationships." I get it. really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. Of course they do. Yes, of course!
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [2009] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.  Future blog posts will dive deeper into all these. 
  • MARKETING EDGE  |  SATURDAY, JULY 25, 2009
    [2009] Will Advertising Morph Into Something of Greater Value?
    I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. ll just pick up here from that post and subsequent comments. The issue is should Tweets that are paid for have an AD or #ad in each of them. Thomas.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 25, 2009
    [2009] The big and almost free marketing initiative that almost no one is doing today
    What marketing initiative costs very little, delivers a 20% increase in sales and is currently being used by less than one out of ten business to business sellers today? The remaining 92% have failed to establish a process for longer term leads and are leaving money on the table but allowing prospects to leak and buy from competitors.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Managing across the Marketing-Sales divide: new Sherpa data
    Another in MarketingSherpa’s Chart of the Week series – perhaps familiar if you happen to have sprung for Sherpa’s B2B Marketing Benchmark Survey 2009 – this one focused on the often yawning Marketing-Sales chasm.  Although in this case there is good news, such as: 51% using a CRM to manage lead process (13% say no, but [.].
  • EMAGAZINE B2B BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Guidelines for a more efficient website redesign project
    Since a large part of our business is website redesigns, we’re always motivated to pass along info that can help our clients streamline the process. 
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 24, 2009
    [2009] Social media's impact on web forms and landing pages
    More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. It works. agree.
  • B2B CONVERSATIONS NOW  |  FRIDAY, JULY 24, 2009
    [2009] FOSE’s Gone Virtual? So Much For a Half-Day Boondoggle!
    (It’s humor Friday - FOSE is a DC area local phenom and this may not be appreciated by all). The official blurb : “For over 30 years, the Federal Office Systems Exposition (FOSE) in DC has been the one IT event known government-wide as the annual meeting place for the industry. That’s nice. FOSE is great. “Sure, for $10.&#
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Savvy Week in Review - July 24
    It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share. Have a great weekend - see you on Monday. The Savvy Sisters Turning the B2B world inside-out. Or is it inside in? The biggest drawback?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 24, 2009
    [2009] Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz
    Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Some charge money to download but many are free. It gives you instant credibility. This can cause problems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] A double-standard on social media marketing?
    If you've been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest lie in social media marketing. Smart people read this blog!! yes, ROI is exclusively a dollar denominated (or percentage) measure. Their bonuses? Conferences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Using "turd" in a headline and other crappy subjects
    We've done a lot of heavy lifting on {grow} the past two weeks so I think it's time to lighten up a little bit. Here are some things I NEED TO KNOW! >> There are so many free online applications out there that it makes my head spin. Who is doing all of this work and how do they live with no income? And no hope of an income! OK, here goes. Wait, no.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JULY 23, 2009
    [2009] [Get In The] B2B Marketing Zone
    That’s the concept behind Tony Karrer and Tom Pick’s new site, B2B Marketing Zone , launched July 1, 2009. The mother ship of B2B Marketing blogs just may be the B2B Marketing Zone. With all the great thought out there, it’s hard to pick and choose where to spend time. Come throw your opinions in and let’s mix it up.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 23, 2009
    [2009] Not Ready for Marketing Automation. Now What?
    According to Sirius Decisions , a little less than 30% of B2B companies use some kind of Marketing Automation. That means that most companies are only starting to discover the benefits of Marketing Automation, and some are just not ready yet. To find out if your company is ready for Marketing Automation, see “my previous post on the subject.&#
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 23, 2009
    [2009] Is Sales Connecting the Dots with Buyers?
    B2B sales enablement is a hot topic. The problem is that there are a lot of differing ideas about what that means. In fact, if you ask sales, I can pretty much guaranty you that their definition will be different than if you ask marketing. Knowledgeable about their company and products — 88%. Knowledgeable about my industry — 55%.
  • WEBMARKETCENTRAL  |  THURSDAY, JULY 23, 2009
    [2009] Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
    Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. content network. Maybe."
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 23, 2009
    [2009] Will Twitter Become This Generation’s Cronkite? ~ScoopD
    Popular Posts:         Creative Brief: Who Needs Them?             Twitter Branding Hijacking         Email Scoop: SavvyB2B@gmail.com. OK, I’ll confess – I can’t quite yet wrap my head around the possibility that Bin Laden and the boys might jonesing for a TweetUp! the same for more recent unrest in China…. Your thoughts/takes? **.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2009
    [2009] The most important question in social media marketing
    This series of articles has been examining social media measurement strategies. So far we've focused on the one, true financial measure, ROI, and have started to examine more qualitative measures like impact on brand equity. Whether you work for a company or a non-profit (these days, is there a difference?), We have to be realists.
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [2009] Building a Marketing Asset (take the red pill)
    Assets are good. Stocks that you sell high and buy low. Home prices that grow year after year. Micky Mantle rookie card. Can you tell an asset from a liability? Most people can in their personal lives. Cash-rich versus debt-poor. How about health versus sickness. It's not that easy in marketing. But let's imagine (in the voice Morpheus).
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 9, 2009
    [2009] B2B DIY Media Buying, or Use A Pro?
    Other Popular Posts:   Creative Briefs- Why/When?         Trends/Factoids         ScoopDog’s Blog Home Page         Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Is “Do-It-Yourself” a viable option? Cost/Value v. Welcome!
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 12, 2009
    [2009] Wit and Underlying Wisdom: 10 Iconic Quotes ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?         Statistics and Tracking            ScoopDog’s Blog Home Page           Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Enjoy. Clarke’s third law from Profiles of the Future , 1973 ).
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 14, 2009
    [2009] A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe
    Other Popular Posts:        Stretch Scarce Resources        Statistics and Tracking         ScoopDog’s Blog Home Page        Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Twitter recently provided an unexpected 140-character, Public Relations gem.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 16, 2009
    [2009] Stretch Scarce Resources by Evolving a B2B Co-Marketing/MDF Strategy
    Other Popular Posts:     DIY Media Buying Or Use A Pro ?              Twitter PR Gem                Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Luxury-brand VP, John Cairo,  and I compared notes on MDF from two different perspectives. ALIGNMENT AND CLARITY.
  • B2B MARKETING SAVVY  |  MONDAY, JULY 20, 2009
    [2009] Citizen Journalism: Apollo Moon Photo Trick.
    Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. tale to win bar bets, and just to set the record straight. OK, not the hoax of the century (and a shameless claim to grab readership here). 
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 21, 2009
    [2009] Geek Good Intentions: Case of the Missing Twitter Brand
    Popular Posts:      DIY Media Buying Or Use A Pro ?     Twitter PR Gem                               Email Scoop: SavvyB2B@gmail.com. Read time =  2 minutes )  So last Thursday after an Agency review session , the Client lead tossed out an interesting dilemma. The angst had tangled the team into a state of in action. Cool – new business! Welcome!
  • B2B CONVERSATIONS NOW  |  MONDAY, MARCH 23, 2009
    [2009] B2B Website Conversion Strategies
    I’ve always really liked the team over at FindandConvert, which offers first-class internet marketing services like SEO, PPC and Social Media development. The CEO, Bernie Borges publishes an excellent blog, “Web Marketing Strategies, SEO, Social Media Marketing and Podcasting&#. This is especially prominent in B2B websites.
  • B2B CONVERSATIONS NOW  |  THURSDAY, APRIL 30, 2009
    [2009] Please Keep Cold Calling Me…Not
    Geoffrey James has a new blog post Do You Like Cold Calling? over on BNET’s Sales Machine. like Geoffrey’s work because many times he includes a poll with his provocative posts…this one included. voted “NO, I truly and thoroughly dislike cold calling&#. No one voted for “YES, I like cold calling&#. Biiiiig surprise.
  • B2B CONVERSATIONS NOW  |  FRIDAY, MAY 1, 2009
    [2009] Give Your Customers New Tools, Not Your Sales Team
    Want to find and close more business customers? Of course, but how? More outbound emails? More Cold Calling? The key may lie in empowering your customers to engage you instead of the other way around. Think about how you research and purchase new business services. Do you respond to the barrage of interruption based emails you receive? Probably not.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JUNE 4, 2009
    [2009] B2B Rainmaking is a Journey
    I am about to begin Jim Logan’s ( B2B Rainmaker ) 6 week RevenueNow! program to flush out our marketing and sales strategy for the near future. Our B2B Lead Generation service is getting good results for our clients but we are having a difficult time finding the “right&# person in target organizations to engage. Stay tuned.
  • B2B CONVERSATIONS NOW  |  THURSDAY, JUNE 4, 2009
    [2009] Is Social Media a Water Cooler or Lemonade Stand?
    I’ve been kicking around this concept while preparing for an upcoming Social Media presentation. often hear Social Media described as an “office water cooler&# where the free exchange of information benefits all those involved. Somebody has to pay for the refreshments.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JUNE 10, 2009
    [2009] Sales 101 Myth Can Hurt Your Marketing Efforts
    Have you ever heard this from a B2B Sales or Marketing Manager? Never, ever, ever give the customer pricing until you’ve CREATED VALUE ! have and it’s wrong. What if I told you I can prove it? We’ll get to the proof in a minute but let’s examine the myth first. The world was in order. The internet changed all that. Wonderful.
  • B2B CONVERSATIONS NOW  |  MONDAY, JUNE 29, 2009
    [2009] The Complex Sale Starts With A Conversation
    The Jim Logan RevenueNow! program is in full swing and I must say that so far I like what I see. Without giving away too many specifics, let’s just say that within a couple of days I feel like we finally got our message right and are now building on it. Core Messaging Change. The Complex Sale Starts With a Conversation. Thanks Jim!
  • B2B CONVERSATIONS NOW  |  THURSDAY, JULY 2, 2009
    [2009] Inbound Sales … at a Tradeshow
    Have you ever stood in a booth at a tradeshow peddling your wares? Did you know you can apply inbound sales techniques easily at a tradeshow and come away with lots of new opportunities? First, some background… Trish Bertuzzi and I had a quick discussion at The Customer Collective around Cold Calling 2.0 Everyone read it. Several circled back.
  • B2B CONVERSATIONS NOW  |  FRIDAY, JULY 10, 2009
    [2009] Sample Content Rewrite; From Bland to Bold
    am completely blown away. I’m no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. thought I would share the before and after versions so you could see the difference. had reworked and rewritten it several times and thought it was pretty tight. Think about it.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JULY 22, 2009
    [2009] Publish B2B Pricing? Test the traction without actually doing it.
    In a previous post Sales 101 Myth Can Hurt Your Marketing Efforts I discussed how the old rules of holding back budgetary pricing has put companies at a disadvantage with self-service oriented prospects doing research for solutions. At the end of that post I posed a way to test the effect of offering budgetary pricing, not publishing it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Curious about "ROI" on the "Soft" Benefits of Social Media?
    I'm pleased to be a contributor to the "ROI of Social Media" series on Mark Schaefer's insightful (and often irreverant) marketing blog {grow}. My assignment today was to help unravel the social media-brand equity value proposition. Small world. Enjoy
  • LEADSLOTH  |  WEDNESDAY, JULY 22, 2009
    [2009] Are You Old Enough for Inbound Marketing?
    The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The newest term on the block is “Inbound Marketing&#.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Curious about "ROI" on the "Soft" Benefits of Social Media?
    I'm pleased to be a contributor to the "ROI of Social Media" series on Mark Schaefer's insightful (and often irreverant) marketing blog {grow}. My assignment today was to help unravel the social media-brand equity value proposition. Small world. Enjoy
  • JUNTA 42  |  WEDNESDAY, JULY 22, 2009
    [2009] Why You Should Be Thinking Video in Your Email Marketing
    This recent Forrester study caught my eye - that incorporating video into email can increase click-through rates two-to-three times ( full report here from Forrester for $749). To find out more, I called my colleague (and customer) Todd Smart from VideoNewsletters.com.   Make sure the content is of great value to your target customer. 
  • PR MEETS MARKETING  |  WEDNESDAY, JULY 22, 2009
    [2009] Cash for Clunkers, Ford, EV Vehicles and Scott Monty
    Interestingly, if we had participated in the program and with the manufacturer’s rebates, we could’ve driven off the lot with a new 2009 Ford Ranger for 50% of the list price ! Not the truck we bought. We went used instead. Last year, my husband and I had started shopping for pick-up trucks. Fast forward 7 months. Cash for Clunkers Program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2009
    [2009] Social media ROI and the mystery of brand equity
    Farquhar probably could not have foreseen the revolution just a few years ahead of him but his thought process and research are just as fresh and meaningful as we seek to fortify brands in 2009. Our theme this week is measuring the value of social media. Back in 1989, Dr. Peter H. In layman’s terms, brand equity is your brand’s “street cred.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2009
    [2009] More irresponsible social media financial "research"
    One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. It is also one of the most irresponsible examples of data mis-management and audience manipulation I have observed. But what's this. Wait a minute. So WHAT did they do?
  • MARKETING-GIMBAL  |  SUNDAY, APRIL 12, 2009
    [2009] Me 2.0: A Guide to Building a Personal Brand Online & Beyond
    Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods.
  • MARKETING-GIMBAL  |  SATURDAY, MAY 16, 2009
    [2009] Cindy Kim Has A Blog
    I wanted to give a shout out to my colleague, Cindy Kim,who works with me at Lumension. Cindy is the consummate PR professional, and one who really understands how to weave core PR principles in with the new social media
  • MARKETING-GIMBAL  |  SUNDAY, MAY 17, 2009
    [2009] Twitter Helps Latest LA Food Sensation Gather Its Tribes
    Kogi is the latest phenomenon in LA dining. Chef, at world famous restaurant, decides to forgo glitz and glamour and create a unique fusion of Korean and Mexican food and serves up these delectable concoctions in roving catering vans all.
  • MARKETING-GIMBAL  |  SUNDAY, MAY 31, 2009
    [2009] Enterprise Car Rental Delivers an Exceptional Brand Experience
    My wife and I returned from our annual trip to Martha’s Vineyard to ready our home for the rental season. As with any trip these days it’s stressful, taxing and can sometimes be downright painful. We were in a rush.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 5, 2009
    [2009] Saying Goodbye to the Consummate English Gentleman
    It came as sad and shocking news that an old colleague of mine, Neil Warrior, was on the ill fated Air France Flight 447 last week. Neil was one of the warmest individuals I have known and was often referred
  • MARKETING-GIMBAL  |  SUNDAY, JUNE 7, 2009
    [2009] 5 Key Insights for CMOs from CMOs
    I’m a member of great social media community called The CMO CLUB. The community is for senior marketing leaders to come together and share ideas, and thoughts on the issues of the day. Pete Krainik, started the club and has.
  • MARKETING-GIMBAL  |  MONDAY, JUNE 8, 2009
    [2009] The Evolving Role of PR and Social Media: 5 Questions with Lois Paul of Lois Paul & Partners
    Lois Paul co-founded LP&P in 1986, with the aim of building an agency that did high-tech public relations a different way. Prior to founding LP&P, Lois was executive editor/features and a founding member of PC Week (now eWeek). During her.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 12, 2009
    [2009] B2B CMO’s Still Don’t Get Social Media
    BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.
  • MARKETING-GIMBAL  |  THURSDAY, JULY 9, 2009
    [2009] In the Age of Social Media Brands Would Do Well to Take Every Complaint Seriously
    Should you care if some irate client complains on Twitter that he wasn’t happy with your service? After all he only has a few followers. Most people look askance when you ask them if they blog, or tweet. What’s a.
  • MARKETING GENIUS BLOG  |  TUESDAY, JULY 21, 2009
    [2009] Are You Ready for Marketing Automation?
    So you have heard that Marketing Automation is going to turbocharge your revenues? Often that’s true. But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. Here’s a few questions you should ask to act as a guide. That ranges from email marketing to sales lead tracking.
  • WEBMARKETCENTRAL  |  TUESDAY, JULY 21, 2009
    [2009] 4 Ways to be a Better B2B Twitterer
    There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Two recent articles got me thinking about how to answer this question. At a high level, these two pieces are kind of yin and yang, what to do and what not to do.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 21, 2009
    [2009] Let your customers do the selling
    Who do buyers trust? They trust credible people, like customers and partners. On your website, you should have video clips of your customers talking about the results they got from your products or services. Put it front and center. Short, direct and the the point. Check out Avitage to see how one company puts the people up front.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2009
    [2009] Crunching the real numbers on social media ROI
    We're pushing onward with our discussion of social media measurement, ROI, and non-financial indicators. Today, let's do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. We'll assign that person a salary of $60,000. That's $12,000. And forget about bonuses this year.
  • PHOENIX RISING  |  MONDAY, JULY 20, 2009
    [2009] The Ugly Baby (Product) Dilemma
    We become emotionally attached to our products.    I know, that's not the professional approach.    But it's true and we all know it. We conceive them, bring them to life, nurture them along then proudly put them on display for all the world to see, and of course buy. But sometimes that adoration blinds u s.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 20, 2009
    [2009] Webinar on Putting the Human Touch into Lead Generation
    There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. To do that, you need that “human touch.” Register here
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 20, 2009
    [2009] 6 biggest mistakes to avoid in B2B content marketing.
    Each month ClickDocuments asks different experts a key question on content marketing. This months question is, “ What’s the biggest mistake to avoid in b2b content marketing." " I'm in good company this month with Patsi Krakoff , Maria Pergolino , Ardath Albee , Rebel Brown and Mac McIntosh.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 20, 2009
    [2009] Ways to spend your Social Capital
    If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. am excited for this to happen, I can’t wait for this to happen, I am completely convinced this is going to happen.
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