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  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 17, 2009
    [2009] Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More
    United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM? The Aprimo product line can be configured to match the needs of each individual customer.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, MAY 24, 2009
    [2009] Digital Body Language: Our B2B Facebook Marketing Strategy
    It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. Keep it friendly. The idea of discussing the latest whitepaper or marketing best practices did not seem to fit the social vibe of Facebook. That's a great question.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] The JS Group, Your High-Tech Channel Evolution Expert.
    This site is best viewed by coffee-fueled, results-focused, generally competitive types who spend a bunch of time thinking about how to conquer the world. All others, relax. We care about you too. If you’re in any way involved in high-tech, it’s time for a reality check. We all know that a rising tide lifts all boats.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] MarkeTech Business Consulting - Where Marketing Meets Technology
    Home About Us Services Methodology Pricing Contact Us MarkeTech Overview Welcome to MarkeTech, where Marketing meets Technology! Our service offerings are designed with Sales and Marketing in mind! No matter what your industry, you can count on MarkeTech to consider every angle in your business so that you can win your share of the market.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
    for business-to-business marketing and add an empirical perspective on the subject from Finland. Web 2.0 means technologies that enable users to easily communicate, and organize, create and share content. By web 2.0 tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Overall, web 2.0
  • CLIFF ALLEN ON MARKETING  |  SUNDAY, JUNE 14, 2009
    [2009] Using Marketing Analytics in Strategic Marketing Planning
    A good marketing strategy is based on good data. That's why it's important to start the strategic marketing planning process with data about your industry and specific market, and about your customers. Industry and market data. When your industry is growing, your company is probably growing, too. Macro economic trends. Industry size and growth.
  • CLIFF ALLEN ON MARKETING  |  WEDNESDAY, MAY 27, 2009
    [2009] Market Research Answers the Second Question
    Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. Two questions about that market come to mind: What is it?
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MAY 30, 2009
    [2009] Mind Maps Make Marketing More Meaningful
    Success in any area depends on having a clear, sound plan -- then acting on that plan. It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. At the same time, potential customers are being influenced by these multiple marketing channels.
  • MARKETING EDGE  |  SUNDAY, JUNE 14, 2009
    [2009] Closed Networks Limit Reporters – Can Twitter Help?
    There is a toxic formula brewing for journalism in the United States and everywhere there is the illusion of a free press. This cocktail has led to the entire industry missing stories with global impact. Robert Lenzner, of Forbes, Stephanie Mehta, of Fortune, and Gregory Morcroft, of MarketWatch. Can Twitter be an Antidote?
  • PR MEETS MARKETING  |  FRIDAY, JUNE 12, 2009
    [2009] PR Ethics – How far would you take it?
    Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. When he points to how oil, car, pharmaceutical, etc. admit, he does have a point. What do you think?
  • WEBMARKETCENTRAL  |  THURSDAY, JUNE 11, 2009
    [2009] SEO and PPC - 7 Reasons Companies Need Both
    Given that, depending on whose numbers you trust, organic search accounts for 75-80% of all clicks while search ads get just 15-20%, it's fair to ask the question: with a limited online marketing budget (do you know anyone who has an unlimited budget?), why spend scarce dollars on paid search at all? Well, in a word, "no." SEO isn't free.
  • AGGREGAGE  |  WEDNESDAY, JUNE 10, 2009
    [2009] Alltop vs Browse My Stuff
    I was recently asked what the difference was between Alltop and Browse My Stuff when it comes to a particular topic - in this case the topic was Professional Speaking. So let’s compare: Speaking.Alltop.com and. Speaking Pro Central. Similarities. Both sites try to help users who do not classically use an RSS reader to get information. 
  • AGGREGAGE  |  TUESDAY, JUNE 9, 2009
    [2009] Long Tail SEO - 60+ Articles
    One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ).  The following are the top items I’ve collected so far based on social filtering. The Long Tail of Page One Rankings. long-tail keywords - Wordtracker. How to do long tail SEO?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 8, 2009
    [2009] Is Twitter a Critical Part of your Resume?
    The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. But what about those people that are interviewing for a job? think it is equally as important for those that are job hunting to be Twittering.
  • MARKETING EDGE  |  MONDAY, JUNE 8, 2009
    [2009] Social Media: Catalyst for Health Care Reform or Divisive Echo Chamber?
    Time 29:33. An Open Letter to President Obama, Mr. President, allow me to introduce you to Mr. Paul Levy, CEO of Beth Israel Deaconess Medical Center. As one Twitter user to another, you both understand the dynamic created when leadership, ideas, and communication come together. For those who want the status quo, this will be a good thing.
  • AGGREGAGE  |  SATURDAY, JUNE 6, 2009
    [2009] Social Filtering
    Great post on social filtering Eric Sauve - Why Social Filters are a Must for Communities : Social filtering is essential in a community system as when you have more than 30 pieces of content or 30 people it becomes impossible to identify the most relevant content and people. You might call it social curation instead.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [2009] Whitepaper Wow Factor: Sharing the Big Ideas of Your Small Business
    When you make it obvious to your customers how you can help them, you will grow your revenues. Some of the smartest people I know run very small companies in the business-to-business market. They are dedicated to helping their customers succeed. In one-on-one discussions with customers and prospects, they make it clear how they can help.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [2009] Here’s Your Social Media Marketing Tool Cheat Sheet
    Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier. If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business. Great free tool!
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [2009] Small Companies Who Get Social Can Play with the Big Boys
    Corporate giants are losing power to communities of consumers–and your company can benefit. When it comes to the evolution of the Web and of social media, keeping up seems like an impossible task for most business executives. Nonetheless, keeping up is critically important in order to remain relevant. Times have changed.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 4, 2009
    [2009] Is Twitter the Next Channel for Contact Centers?
    If you have never seen this web page [link] - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Channels yield choices! At least successful ones for sure!
  • PR MEETS MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [2009] Chat with Christian Jurinka of Attack Marketing
    Click on the image to watch the video. In late April, I met Christian Jurinka of Attack Marketing at the Event Marketing Summit. I was intrigued by how guerilla marketing can reach your audience/consumers and drive them to action. And yes, that is a champion sumo wrestler in the background. Key Benefits of Guerilla Marketing.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 3, 2009
    [2009] Best of 2008: Strategy and Branding, Part 1
    What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? by Copyblogger Dean Rieck (is that real hair?)
  • PR MEETS MARKETING  |  TUESDAY, JUNE 2, 2009
    [2009] Tiananmen Remembered – 20 Years Later
    By Grant Neufeld via Flickr. When Tiananmen happened, I was just a college freshman – fresh-eyed and away from home the first time in my life. I was just exploring my identity – second generation Chinese born to immigrant parents, seeking to understand how I fit into the world. Fast forward 20 years. The anniversary sort of crept up on me.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2009
    [2009] The Cost to SMBs of Not Implementing a Marketing Automation System
      As we are almost half way through 2009, I encourage marketers to look at what they have spent on utilizing multiple systems and what return was achieved from all this time and cost. Recently, I read an article about the Ten Small Business Lead Nurturing Tools. after a search on Twitter Search.
  • WEBMARKETCENTRAL  |  MONDAY, JUNE 1, 2009
    [2009] The 9 Must-Have Qualities of a User-Focused B2B Website Design
    Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. At different resolutions?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 1, 2009
    [2009] Social Media makes for Better Interviews
    After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. This is why the hiring process has always bedeviled me. Do they have a blog?
  • PR MEETS MARKETING  |  SUNDAY, MAY 31, 2009
    [2009] Sometimes “Sorry” Is the Best PR
    By Spud Murphy via Flickr. My apologies – this was a guest post by Alli Gerkman when I was on vacation. That’s the funny thing about blogging. You never know where it’s going to take you. I’m in Sacramento because I organize and run legal conferences around the country–about 24 each year. Today was one of those days.
  • MARKETING EDGE  |  SUNDAY, MAY 31, 2009
    [2009] Twitter is About Now and More at the 140 Conference
    Time 17:01. Jeff Pulver is a visionary and social web broker of ideas and people. Pulver saw the potential of VOIP as a game changer for telephony. He regularly addresses thought provoking topics where technology is impacting various forms of society. It’s easy to jump into the blog with the headline like 5 Simple Ways to Use Twitter.
  • AGGREGAGE  |  SATURDAY, MAY 23, 2009
    [2009] What is Browse My Stuff?
    Browse My Stuff allows the creation of topic hubs around virtually any topic.  It is flexible in its use, but it is generally designed to allow the creation of either: Public Topic Hubs. White Label Topic Hubs. There is also an interesting aspect of network building and community creation through working with bloggers.  Value of a Topic Hub.
  • AGGREGAGE  |  TUESDAY, MAY 26, 2009
    [2009] Blog Topics
    In this blog, we will be discussing a variety of different topics that all relate to what Browse My Stuff does.  These topics include: Long Tail Search Engine Optimzation / Long Tail SEO. Aggregation. Topic Hubs. Curation. Social Curation. Social Media Marketing. Distribution. Blog Networks. Content Networks. This will evolve over time.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MAY 30, 2009
    [2009] Mind Maps Make Marketing More Meaningful
    Success in any area depends on having a clear, sound plan -- then acting on that plan. It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. At the same time, potential customers are being influenced by these multiple marketing channels.
  • MARKETING EDGE  |  FRIDAY, MAY 29, 2009
    [2009] Using Experts to Get Better Media Coverage
    Bulldog Reporter Media Relations Summit 2009. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Best Website - Business/Consumer.
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 28, 2009
    [2009] Best of 2008: AdWords Tips and Tactics, Part 2
    Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 28, 2009
    [2009] Lead Nurturing is Walking the Buying Path with Your Customers
    A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is such an integral part of your lead generation process. Walk IN your potential customers’ shoes. Plan your path. Keep marching.
  • CLIFF ALLEN ON MARKETING  |  WEDNESDAY, MAY 27, 2009
    [2009] Market Research Answers the Second Question
    Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. Two questions about that market come to mind: What is it?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 27, 2009
    [2009] Free inbound marketing training program to help you get ahead
    If you are a marketing professional looking to gain new skills in this competitive workforce or a marketer between jobs check out the Inbound Marketing University’s marketing retraining program. I’ll lead one of ten webinar classes held during this free, week-long program June 15-19. On June 18 at 3 p.m. (ET), I will discuss Inbound Lead Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2009
    [2009] Rivers of Revenue: Thought Leadership with Kristin Zhivago
    T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. She is a "revenue coach" and a proponent of uncovering and meeting customer expectations to increase sales. Tell us a little bit about how you got into sales and what you like most about it. You can only succeed at selling if you are always learning. 2.
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 26, 2009
    [2009] ZoomInfo, Chris Abraham and Me - A Social Media Case Study
    Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. Social Taggin
  • MARKETING EDGE  |  TUESDAY, MAY 26, 2009
    [2009] 5 Steps to Expert with Paul Schempp – Part 2
    Time 26:11. have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. EXPERTS AND NEW MEDIA. Some may say a blog serves this purpose, I’d agree.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [2009] 9 Marketing Trends for 2009
    While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, JANUARY 24, 2009
    [2009] What Data Crunchers Did for Obama
    The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages.
  • CLIFF ALLEN ON MARKETING  |  MONDAY, FEBRUARY 9, 2009
    [2009] How to learn about social media marketing
    The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. Tony Adam, SEO Manager, Yahoo.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MARCH 7, 2009
    [2009] Gravity Summit
    Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media.
  • CLIFF ALLEN ON MARKETING  |  MONDAY, MARCH 9, 2009
    [2009] Gravity Summit Slide Presentations
    I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, MARCH 28, 2009
    [2009] Are You an Analytics Leader?
    No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.
  • CLIFF ALLEN ON MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [2009] Keeping Up with Tech in Southern California
    Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.
  • CLIFF ALLEN ON MARKETING  |  WEDNESDAY, APRIL 1, 2009
    [2009] Keeping Up with Tech in Southern California
    Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.
  • MARKETING EDGE  |  SATURDAY, MAY 23, 2009
    [2009] Embarq –ing on Social Media at a Fortune 500 Company
    Time 8:38. Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. This was not a pilot project, nor isolated to a single department.
  • PR MEETS MARKETING  |  FRIDAY, MAY 22, 2009
    [2009] Off topic – Alameda House for Short Term Rental
    Available June 1, 2009.  Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1200 a month. This is a short term rental or month-to-month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. Private patio and side yard (see photos below).
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 22, 2009
    [2009] 3 More Tips for Optimizing SEM Campaigns
    The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Be sure to save your work. 2.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 22, 2009
    [2009] The Content Marketing Secret You Can Learn from Small Publishing Companies
    When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales. Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have to—and it wouldn’t work if they tried it. It couldn’t be simpler.
  • WEBMARKETCENTRAL  |  WEDNESDAY, MAY 20, 2009
    [2009] Make Sure Your Logo Can Handle the Job at Any Size
    The February 2009 issue of Wired magazine gives examples. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. world.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2009
    [2009] The Who, What, When, Why and How of Twitter for B2B Marketers
    Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote.   In this paper, I not only detail out what we do on Twitter, but the benefits we are receiving from these efforts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MAY 18, 2009
    [2009] Why is measuring Lead Gen in Social Media so hard?
    This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. And recently it has started to track Twitter-spurred sales at the register.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 18, 2009
    [2009] Best of 2008: Social Media Optimization, Part 2
    How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Web 2.0 Social Tagging
  • MARKETING EDGE  |  SATURDAY, MAY 16, 2009
    [2009] 5 Steps to Expert with Paul Schempp Part 1
    Time 21;27. As more of the practice of PR becomes exposed to all of the public, and not just the segmented silos of the past, it is important for corporate PR and marketing practitioners to change their perspective as well. While developing this concept I came across the book 5 Steps to Expert by Paul Schempp.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2009
    [2009] How Marketers can be as good as Google
    The other day when speaking to a well respected SEO he commented on how Google lacked sophistication, noting that their algorithms could be enhanced and results for searchers improved. Even though this can be annoying, I commented that this was not very important to Google. So as long as their competitors are less than perfect, they can be too.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 15, 2009
    [2009] Deliver a Content Marketing K.O. with a One-Two Radio Combination
    Build Your Brand and Your Business by Using Local Radio to Drive Prospects to Your Blog. The key to a powerful online presence is great content that targets your best buyers. Over time, as you increase the critical mass of relevant and compelling content, you will attract increasing levels of traffic. But that strategy takes time to succeed.
  • MARKETING EDGE  |  THURSDAY, MAY 14, 2009
    [2009] Make Crisis Communications Routine – Then It’s Not a Crisis
    Time 10:57. This podcast is part of my conference circuit of “Soundbites From The Road.” It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. crisis, or what seems like a crisis, can pop up at any time. Maruggi’s 5 rules in a PR crisis.
  • WEBMARKETCENTRAL  |  THURSDAY, MAY 14, 2009
    [2009] Cut B2B Branding Guesswork With a Methodical 5 Step System
    Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic. There are exceptions, of course. And again.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [2009] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! 1. Sales and Marketing alignment ?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 13, 2009
    [2009] B2B Lead Generation Roundtable Group on LinkedIn
    A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’. Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. My first question to the group was if lead distribution should be fair or optimized?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 13, 2009
    [2009] Yellow Pages TV Shark Ad Makes Case Against YP Advertising
    When Their Own Commercial Shows How Hard It Is to Get Urgent Answers, You Know They Have a Problem. Imagine a scenario where catastrophe looms unless an immediate solution can be found. That’s the situation here where an aquarium worker accidentally creates a crack in the wall which quickly expands to disastrous proportions. Not this time.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, MAY 13, 2009
    [2009] Become a Marketing Diagnostician to Cure Your Customers’ Business Ailments
    It’s all about asking the right kinds of questions of your ideal target buyers. Most of us don’t trust our doctors because they have a lot of diplomas on the wall. Of course, we sure hope they graduated from medical school, did an internship, and completed a residency. All that is necessary not sufficient.
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 12, 2009
    [2009] B2C Versus B2B – Is There Really Any Difference?
    Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot. And for good reason. Either way, you’re still marketing to a human being – right? Yes and no. But here is a short version.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MAY 11, 2009
    [2009] You can’t Restructure your Way to Transformation
    Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. And strategy is really about Box 2 and Box 3. Sounds so simple.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2009
    [2009] SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009
    Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops. 
  • WEBMARKETCENTRAL  |  MONDAY, MAY 11, 2009
    [2009] Best of 2008: SEO Guidance, Part 3
    How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?
  • PR MEETS MARKETING  |  SUNDAY, MAY 10, 2009
    [2009] Video Response to “Open Letter to PR Agencies”
    Click on the image to play the video. I had an interesting conversation with Steve Gershik who writes Innovative Marketer the other day. We We discussed his recent post, “ An open letter to PR agencies… &# which highlighted some of his frustrations over a recent PR agency search. For For me, I come from the PR agency background.
  • MARKETING EDGE  |  SATURDAY, MAY 9, 2009
    [2009] Patient Blogging A Big Help When Done in Context
    A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. To listen to the program click the play arrow on the player above. also thank all those that tweeted comments from the hashtag #hcmktg.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 8, 2009
    [2009] Using Kaizen to improve your lead generation results in 90 days or less
    B2B companies need a systematic approach to lead generation, yet, I’m constantly surprised to find that most do not have one. Michael Webb, President of Sales Performance Consultants , and I met a few years back when I began writing my book and he was working on his. Creating information offers to generate leads.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 7, 2009
    [2009] Webinar on Integrating Online and Offline Strategies
    Addressing risk has always been a factor in the B2B complex sale. But research shows that risk must be better addressed by marketers and sellers because it's a primary motivator in many B2B purchase decisions. So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk? 
  • MARKETING EDGE  |  THURSDAY, MAY 7, 2009
    [2009] Is Patient Blogging Helpful or Harmful
    I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. We will be joined by Amy Tenderich of Diabetes Mine.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 7, 2009
    [2009] Connecting to customers using emotion
    A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.
  • WEBMARKETCENTRAL  |  WEDNESDAY, MAY 6, 2009
    [2009] How to Use Twitter for Business
    I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. If you've got an hour, check out the slides and presentation video ; if you only have a few minutes, the highlights from the presentation are below. eastern.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 5, 2009
    [2009] Change is Never Linear
    Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum. But we are really lousy at understanding the net effect of the S curve running through our lives. Otherwise we would be standing right at the inflection point of the S curve and monitizing it, even in Silicon Valley.
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 5, 2009
    [2009] Chapeau Blog Awards - Congratulations to ViralBlog
    Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) This means of course that WebMarketCentral.took second place.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 3, 2009
    [2009] Ask Not What Your Customers Can Do for You. Ask What You Can Do for Your Customers.
    Your customers really need your help. Now is the time to deliver content and solutions that provide that help. Smart, sales focused companies have long known the importance of uncovering the thorniest problems that their customers face. So that they can deliver meaningful solutions to those problems. That’s a pretty good place to be.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 3, 2009
    [2009] And Then What? The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul
    Just Like Toyota’s Famous 5 Whys, Here’s a Way to Drill Down to Pay Dirt. It’s not enough just to ask questions. We need to ask questions that will get us to the root of a problem or that will deliver an in-depth understanding of the soul of our product. Why, daddy, why? We need to be equally persistent. The Toyota five whys. the problem).
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 17, 2009
    [2009] 5 Essential Questions to Ask Before Hiring Your Next Web Builder
    If you don’t get good answers, keep looking. If you are a big corporation, you may have plenty of in-house talent or can afford to spend a lot of money to outsource the rebuilding of your website. Even so, you may not get what you need: A website chock-full of relevant and compelling content. Your customers crave great content.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 17, 2009
    [2009] Embarq’s 2nd Attempt to Get My Business Back: Even Worse than the First!
    Their first effort tried to play the cute, sympathy card with an actual card. Now they imply its my fault that I bailed on them and trash the company they wrongly assume got my business. But, did they give up? No, now they are starting to sound irritatingly desperate. Here’s their headline: We don’t blame you. We blame the cable company. But, wait!
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 17, 2009
    [2009] Here’s a Terrific Low Cost Way to Share Your Great Work and Ideas with Prospects Online
    Phillywordsmith, Emily Sheetz, puts Google Docs to work with a simple, but engaging online slide show for her small business. There’s plenty that I love about the web. Discovering new people from whom I can learn is one of the most rewarding. The Question to Ask, Ask, and Ask Again to Get to Your Product’s Soul.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [2009] Can B2B Print Media Avoid the Fate of the Dinosaurs?
    In the spring of 2009 that is no longer true. In fact, if you compare the number of editorial pages in the typical Penton publication from 1999 to 2009, you would see a dramatic reduction that paralleled a dramatic reduction in the size of editorial staffs. Their ever shrinking content reduces them from ‘must read’ to ‘why bother?’.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 4, 2009
    [2009] Best of 2008: Interactive PR, Part 2
    What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 blogging and SEO). tags: PR 2.0
  • PR MEETS MARKETING  |  SUNDAY, MAY 3, 2009
    [2009] Blocking Your Twitter Followers
    During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. What is you goal?
  • MARKETING EDGE  |  SATURDAY, MAY 2, 2009
    [2009] ROI of Anything - Good Discipline, Bad Crutch
    Time 5:17. The next three posts are conversations I had while attending the NewComm Forum of the Society for New Communications Research and the In-Bound Marketing Summit last week in San Francisco. It can focus an entire organization on trees while missing the forest.
  • WEBMARKETCENTRAL  |  THURSDAY, APRIL 30, 2009
    [2009] Social Media Ostriches
    Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites." It is not part of the job. Social Tagging
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2009
    [2009] Social Media: Signs your prospects want to hear from you
    Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.    People Talking about your Brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2009
    [2009] Introducing Maria Pergolino aka InboundMarketer
    I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog.  I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Please join me in welcoming her to the Marketo team!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 28, 2009
    [2009] If I had a dollar.
    Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all). And finally.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, APRIL 28, 2009
    [2009] Losing Leads and Sales With Bad Search Marketing Decisions
    There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. So often I find that marketers are only looking at conversion rates of how specific phrases or banners perform and are ignoring other valuable information.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 28, 2009
    [2009] Chapeau Blog Awards - Only Two Days Left to Vote!
    If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or tomorrow. But that's it. Voting closes on Thursday.) Hope for change, and all that.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2009
    [2009] The Marketing and Sales Handshake
    Note from Jon Miller: I'm pleased to welcome our newest contributor to the Modern B2B Marketing blog. Here is Laura's first post; please join me in welcoming her to the team! joined Marketo last month after spending more than a decade at large, well-run companies like Oracle, Siebel and Sun (now Big Oracle). Marketo is not your average startup.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 27, 2009
    [2009] Best of 2008: Blogging for Business, Part 1
    What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Do You Show Appreciation to Your Favorite Bloggers?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 24, 2009
    [2009] MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
    If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.
  • MARKETING EDGE  |  FRIDAY, APRIL 24, 2009
    [2009] A New Form of Corporate PR, The Embedded Journalist
    Time 23:45. Golf is like social media, when you play with good players your game gets better. In reading and conversing with colleagues like David Meerman Scott, (World Wide Rave) Geoff Livingston , (Now is Gone) and Brian Solis (Putting the Public Back in Public Relations) you are bound to come up with a few good ideas. See you at NewComm Forum.
  • PR MEETS MARKETING  |  WEDNESDAY, APRIL 22, 2009
    [2009] Southwest Airlines - Creating a Brand Experience in 5 Minutes
     . Southwest Rapper. Click on image to play video.  . When I fly, I typically fly either Southwest or Jet Blue. But I’ve noticed the difference with southwest that goes to the heart of the branding and positioning of the airline.  . This is evidenced by the employees but most evidently via the safety talk mandatory on each flight.  .
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 22, 2009
    [2009] Social Media Relations vs. Traditional PR Skills
    The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. and private conversations, which could be informal. Social Tagging
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 21, 2009
    [2009] Facebook Marketplace - Time to take another look
    I am sorry I haven't updated my blog in a while - with my new job and writing the book on weekends - spare time has been even more at a premium! But this weekend while writing a chapter of Facebook Marketing for Dummies I was very impressed by the Marketplace on Facebook. increase in a day).
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [2009] Twitter posts
    Via [link]. 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Automatically shipped by LoudTwitter
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