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  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [2009] The Content Marketing Question: To Gate or Not To Gate?
    B2B Lead Generation Benchmark Study 2009. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [2009] How to put the "Viral" in B2B Marketing Viral Campaigns?
    B2B Lead Generation Benchmark Study 2009. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2009] The Recession is Here - Time to Become an Eco-Marketer
    During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [2009] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 15, 2011
    [2009] 3 Reasons Why Every Lawyer and Legal Professional MUST Embrace Social Media
    It’s been awhile since I last blogged about how lawyers can use LinkedIn.  As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize what I spoke on for all to hear who could not attend.  Thank you.). 1) Your Clients Need You. Period. 
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 4, 2010
    [2009] 19 Unmissable B2B Marketing Blog Posts
    Online Marketing News in 2009: The Year’s Hottest Events. Some are old, some are new – but all are worth a read if they’re new to you.  Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1.  7 Strategies for B2B Marketing during a Recession: The Definitive Guide. 2.  Lead nurturing 101. 7. 
  • E-QUIP  |  FRIDAY, SEPTEMBER 21, 2012
    [2009] E-Quip Blog: The Leader's Leverage
    2009. (55). Friday, September 21, 2012. The Leaders Leverage. Using a lever and properly placed fulcrum, you can lift an object that would be impossible to move by your own direct effort. This is an apt metaphor for leadership. Yet they bring differing skills, attitudes, opinions, personalities, and experiences to the task. Expertise.
  • TOM PISELLO  |  WEDNESDAY, APRIL 21, 2010
    [2009] Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.
    In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • SNAPAPP  |  THURSDAY, MAY 19, 2011
    [2009] How Facebook and Twitter Affect SEO
    In the years since social media's rise to prominence, search engines have experimented with ways to display Twitter and Facebook content on search results pages, such as Google's 2009 foray into " real time search ", displaying tweets on a breaking news topic at the top of the search results page.
  • E-QUIP  |  MONDAY, DECEMBER 26, 2011
    [2009] E-Quip Blog: Connecting the Team to the Client
    2009. (55). Monday, December 26, 2011. Connecting the Team to the Client. For the project team to achieve maximum performance, every member should feel he or she is working directly for the client. This connects the employee to the firms mission, which is to serve clients, not the project manager. Posted by. Mel Lester. at. 3:20 PM.
  • EB2BLEADS  |  TUESDAY, MAY 3, 2011
    [2009] Industrial Marketing Trends – The Top Eight
    In 2009, the percentage was 73 percent. Industrial companies (primarily B2B) are continuing to shift their marketing resources away from traditional marketing and into online channels as these industrial marketing trends will show. Here are the top eight trends they’ve identified in industrial marketing: 1. Is there ever enough?
  • THE ROI GUY  |  FRIDAY, APRIL 9, 2010
    [2009] HP legacy upgrade campaign features Alinean TCO sales tools
    November 2009. The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. So why is HP stating superior migration results?
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2009] Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
    Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs. and creating advertising networks. That was pretty much it.
  • TOM PISELLO  |  FRIDAY, APRIL 9, 2010
    [2009] HP legacy upgrade campaign features Alinean TCO sales tools
    November 2009. The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. So why is HP stating superior migration results?
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 22, 2010
    [2009] Just because you've gone global doesn't mean you've got a global strategy
    Let me give you a simple example: In 2009 a very able global marketing director of one of our clients, based in Zurich, was determined to pursue a single brand strategy across the world. I feel like a heretic writing this. I’m supposed to be the 'global-one-size fits-all' strategy advocate. Let’s start at the beginning. Why does this happen?
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, JULY 1, 2010
    [2009] 7 Baby Steps to Bridge the Mobility Gap
    Smartphone penetration, according to The Nielsen Company , is expected to overtake feature phone penetration by the end of 2011 when they predict half of all wireless devices will be smartphones; not that much of a stretch when you realize that twenty-one percent of wireless subscribers were using smartphones in Q4 2009, double the rate in Q4 2008. 
  • B2B MARKETING ONLINE  |  FRIDAY, MARCH 12, 2010
    [2009] Is there an App for that?
    million items via mobile handsets during the Christmas period and generated more than $500 million in transactions in 2009. How many phones do you carry around with you? After many years, I have now managed to get it down to one. Let me give you an example why. recently spoke at an event which necessitated an overnight stay.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 17, 2012
    [2009] Google & Social: A Cautionary Tale
    Back in 2009 when Google VP of Engineering, Vic Gundotra, and his team first  unveiled Google Wave at that year’s I/O conference , people believed they had just witnessed the second coming of email. But it was the first significant one in a while that didn’t involve launching a product of their own. Google+: Is This Thing On?
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2009] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach. Begged your way through.
  • E-QUIP  |  MONDAY, DECEMBER 22, 2008
    [2009] Are You Measuring the Things That Really Matter?
    So as you look ahead to 2009, let me suggest you revisit the question: Are we using the right metrics to help us achieve the results that matter most? The connection between metrics and peformance is well established. The old axiom "what gets measured gets done" is true. Four underused measures come to mind. Client satisfaction.
  • E-QUIP  |  SATURDAY, FEBRUARY 20, 2010
    [2009] Maximizing the Return on Your BD Costs
    But another recent study found that over half of professional service firms decreased spending on marketing in 2009, with one-quarter of firms cutting their marketing budgets by 25% or more. With business still languishing, A/E firms are understandably being very cautious about spending. Some continue to trim costs. It's an investment.
  • E-QUIP  |  MONDAY, NOVEMBER 8, 2010
    [2009] E-Quip Blog: Give Your Best to Your Best Opportunities
    2009. (55). Monday, November 8, 2010. Give Your Best to Your Best Opportunities. have a client who opened an office across the country in hope of expanding work with their federal government clients. After several months they finally landed a signature project at a military base near their new office. Thats simply impractical. Posts.
  • E-QUIP  |  THURSDAY, FEBRUARY 2, 2012
    [2009] E-Quip Blog: Thinking Like Clients
    2009. (55). Thursday, February 2, 2012. Thinking Like Clients. Imagine a few of your clients deciding to start their own A/E firm. Theyve had a lot of experience with firms like yours, so they have a pretty good idea whats involved. But these guys dont want to start just another A/E firm. What would that firm look like? Posted by.
  • E-QUIP  |  MONDAY, JUNE 18, 2012
    [2009] E-Quip Blog: Motivating Change Through Reinforcement
    2009. (55). Monday, June 18, 2012. Motivating Change Through Reinforcement. Companies dont change until people do. And what ultimately counts as change is doing things differently. Its behavior change. As Ive written in this space before, the best way to change employee behavior is through positive reinforcement. Its inconvenient.
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2009] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach. Begged your way through.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2009] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1. Latest Research.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Latest Research. They do if they are.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2009] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Latest Research. They do if they are.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2009] Turning Web Site Visitors into Paying Customers
    www.avidian.com Clear Service-CRM Suite End-to-end web-based CRM,Billing, Sales, Document Mgmt,E-Marketing and Member Mgmt www.clearservice.com Technorati Blog Top Sites Technology blogs Awards Online MBA Rankings © 2009 CRM Mastery e-Journal| Get Customized with IDW Publishing Thesis DIYthemes. ERP Internet Cust. b2bmarketing
  • TOM PISELLO  |  FRIDAY, APRIL 16, 2010
    [2009] Alinean Announces Migration of Sales & Marketing Tool Platform.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The platform is migrating from a legacy Java solution. The press release can be found at: [link] Posted by Tom Pisello at 5:16 AM Email This BlogThis! They do if they are.
  • TOM PISELLO  |  MONDAY, APRIL 19, 2010
    [2009] Pricing B2B Solutions with Customer ROI
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. According to the article, the author recommends the following 7 steps: 1.Decide the various unique benefits from your product, such that there is no overlap. Good article.
  • TOM PISELLO  |  WEDNESDAY, APRIL 28, 2010
    [2009] Tom Pisello: The ROI Guy: Windows 7 ROI Calculator Updated
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The calculator was developed and launched by Alinean about 6 months ago and initially contained research from early case studies of Windows 7 pre-release deployments.
  • TOM PISELLO  |  WEDNESDAY, APRIL 28, 2010
    [2009] Selling in the Age of Austerity
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. When 75% of decision making shifts to the business units will sales be prepared? What about marketing? Posted by Tom Pisello at 8:06 AM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, APRIL 29, 2010
    [2009] Today's Most Significant Challenges for B2B Marketers to Overcome
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Sharing value propositions and quantified savings, benefits and ROI for all customer business unit stakeholders and frugal economic buyers. Do White Papers Still Engage?
  • TOM PISELLO  |  MONDAY, MAY 3, 2010
    [2009] Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? Is it time to let the good times roll? worldwide. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, MAY 6, 2010
    [2009] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI).
  • TOM PISELLO  |  TUESDAY, MAY 11, 2010
    [2009] Social Media have an ROI? It needs to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, May 11, 2010 Social Media have an ROI? It needs to. As the main social media proponent for our organization, I participate and monitor our avenues constantly.
  • TOM PISELLO  |  WEDNESDAY, MAY 12, 2010
    [2009] IT recovery full speed ahead. IT vendors, are you ready?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Wednesday, May 12, 2010 IT recovery full speed ahead. IT vendors, are you ready? Budgets that were once considered locked down are opening dramatically. They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [2009] Can Virtualization Drive Savings? A Quick Estimation Method.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, June 03, 2010 Can Virtualization Drive Savings? Quick Estimation Method. What can this mean per application? Posted by Tom Pisello at 5:34 AM Email This BlogThis!
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [2009] ROI conversations at the wrong time will get you nowhere
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Certainly the need for personalized engagements is strong. As Scott highlights, "We are in the middle of a major transformation in the B2B sales model." They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [2009] Tom Pisello: The ROI Guy: Unplanned Downtime Isn't Costly? Think.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, June 03, 2010 Unplanned Downtime Isnt Costly? Think Again. Moreover, these 1.3 to 1.6 CIO Priorities for 2011 Indicate Continued Frugaln. They do if they are.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [2009] Companies Dedicate 2x More to Marketing Than IT
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. found this number surprisingly higher than anticipated. No wonder there is a focus on return on investment from marketing as never before! Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [2009] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Wednesday, July 07, 2010 How to Break Free of the Pack? Differentiate for Success Competition has never been greater for customer mindshare. Do White Papers Still Engage?
  • TOM PISELLO  |  THURSDAY, JULY 22, 2010
    [2009] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database. Posted by Tom Pisello at 1:00 PM Email This BlogThis!
  • TOM PISELLO  |  TUESDAY, AUGUST 3, 2010
    [2009] Strong IT Spending Growth Predictions from Forrester Assures IT.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? for the full year 2010, and 7.8% globally. respectively.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [2009] Lack of ROI Measures Threatens Marketing Budgets
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Todays executive management strategy is driven by Frugalnomics, where maximizing value reigns supreme, and all spending needs to be tied to tangible gains. Powered by Blogge
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Payback Period Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The payback period is defined as the time frame needed for the project to yield a positive cumulative cash flow, which is typically specified in months. They do if they are.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [2009] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Friday, August 20, 2010 Alinean Named to Inc. 5000 list of fastest-growing private US companies. The 2010 Inc. The Inc. Complete results of the 2010 Inc. They do if they are.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [2009] Alinean Adds Six New B2B Customers
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors. Posted by Tom Pisello at 7:15 AM Email This BlogThis! They do if they are.
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2009] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. In a survey of CIOs, CTOs and senior IT executives by the Society for Information Management, 172 U.S. position to No. 2 in 2010. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  MONDAY, SEPTEMBER 20, 2010
    [2009] Tom Pisello: The ROI Guy: One-size-fits-all whitepapers.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, September 20, 2010 One-size-fits-all whitepapers ineffective due to Information Overload? How do you ensure your content won’t get filtered out?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [2009] Tom Pisello: The ROI Guy: Alinean Powers ROI Calculator for.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The Alinean ROI calculator quantifies for IPA prospects current costs and opportunities based on data associated with their existing business processes. They do if they are.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [2009] Directory of Social Networks for Learning Professionals
    Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS. TOP 10 TOOLS LISTS. 25 TOOLS. DIRECTORY OF.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Is using an ROI Analysis Good Enough to.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, August 05, 2010 Is using an ROI Analysis Good Enough to Make Critical Investment Decisions? Posted by Tom Pisello at 10:43 AM Email This BlogThis!
  • SMART MARKETING  |  THURSDAY, MAY 5, 2005
    [2009] Smart Marketing: As president, you set the sales identity
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  THURSDAY, MAY 12, 2005
    [2009] Smart Marketing: Brand identity from a 5th grade perspective
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  FRIDAY, MAY 27, 2005
    [2009] Smart Marketing: Get leads? No, get qualified leads!
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, JUNE 13, 2005
    [2009] Smart Marketing: Bundling as a marketing device
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  THURSDAY, JULY 21, 2005
    [2009] Smart Marketing: What happens if your company identity sucks?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, AUGUST 22, 2005
    [2009] Smart Marketing: Lipes code of marketing ethics
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, DECEMBER 5, 2005
    [2009] Smart Marketing: The Sounds of Marketing
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  TUESDAY, FEBRUARY 21, 2006
    [2009] Smart Marketing: Suit or Ponytail? Knowing this is key to marketing success
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  SATURDAY, MARCH 18, 2006
    [2009] Smart Marketing: Microsofts Marketing Mistake
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  WEDNESDAY, MAY 10, 2006
    [2009] Smart Marketing: Open Source Marketing: Is it for real?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  WEDNESDAY, MAY 17, 2006
    [2009] Smart Marketing: Marketing ethics; How would you handle this marketing dilemma?
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  WEDNESDAY, JUNE 7, 2006
    [2009] Smart Marketing: A few words about word-of-mouth marketing
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, SEPTEMBER 18, 2006
    [2009] Smart Marketing: Word of mouth marketing; Still the best marketing tool
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  FRIDAY, OCTOBER 6, 2006
    [2009] Smart Marketing: Providing world-class customer service; The ultimate marketing tool
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, OCTOBER 16, 2006
    [2009] Smart Marketing: The basics on marketing copywriting; An interview with Rick Holton
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  THURSDAY, OCTOBER 19, 2006
    [2009] Smart Marketing: Internal marketing tip - Never tire of stating your marketing objectives
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  TUESDAY, JANUARY 30, 2007
    [2009] Smart Marketing: Small Business Marketing Plan
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, MARCH 19, 2007
    [2009] Smart Marketing: Small business marketing plan tip #3
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, APRIL 9, 2007
    [2009] Smart Marketing: Make a champions list
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, NOVEMBER 12, 2007
    [2009] Smart Marketing: Small Business Marketing Rules of Thumb
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, NOVEMBER 19, 2007
    [2009] Smart Marketing: Small Business Marketing: More Rules of Thumb
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  MONDAY, JANUARY 21, 2008
    [2009] Smart Marketing: Advertising and Promotion in South Africa-5 Questions for Johan Bester
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  TUESDAY, JANUARY 22, 2008
    [2009] Smart Marketing: Small Business Marketing: Set a business card goal at each networking event
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2009] Smart Marketing: Best Small Business Marketing Books for 2008
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • SMART MARKETING  |  TUESDAY, JANUARY 29, 2008
    [2009] Smart Marketing: Small Business Marketing: We Hold These Small Business Marketing Truths to be Self-Evident.
    How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st.
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [2009] Your Website Is More Than Great Design
    Right now, the North American site (Grader Score: 43) has a blog (the main site does not) with just four posts, the last one in July 2009. Every marketer begins a new job with a significant look at the company website. Unfortunately, the website review usually has more to do with how the site looks and not how it works. Baloney!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [2009] Social Media and Employment Law: Naked Twister and Litigating Employment Claims
    Targonski says that in November or December 2009, she told her supervisor that she suspected that a fellow officer, John Thomas, was spreading sexual rumors about her.  Ms. These days, social media plays an important role in litigation, and particularly litigation of employment claims.  But, I’m getting ahead of myself. ”  Ms.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [2009] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. Best of B2B Marketing. January 1, 2010 to January 31, 2010. In this post I want to focus on the trends in Marketing Automation for 2010. It is not as hard as you might think.
  • THE ROI GUY  |  WEDNESDAY, APRIL 21, 2010
    [2009] Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
    In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. 222693735895213178.
  • B2B MARKETING ONLINE  |  THURSDAY, MAY 20, 2010
    [2009] The Future is Calling
    It’s 3pm on Tuesday the 18th of May. I am in a conference room at The Grove in Hertfordshire, attending Zeitgeist, surrounded by the great and the good from the world of business, politics, academia and technology from around the globe. And no -- I’m not quite sure why I was there either! The anticipation is palpable. What do I mean? There are 4.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 3, 2010
    [2009] The power shift on the social web: What does it mean to you?
    In fact eight of the top 10 most-viewed You Tube videos of 2009 were professionally-produced: Evian roller babies (see above to view). Remember when we used to say that “people&# are the power behind the social web?   Can we can honestly claim that any more?  Think about the videos going viral these days.  New Moon movie trailer.
  • E-QUIP  |  MONDAY, OCTOBER 11, 2010
    [2009] E-Quip Blog: Mastering Marketing Messages
    2009. (55). Monday, October 11, 2010. Mastering Marketing Messages. Most marketing in our business shares a fundamental flaw: Its self-centered instead of client-centered. The problem persists because most marketers (and their bosses) seem to think that marketing by definition is about self-promotion. Anything noteworthy out there?
  • E-QUIP  |  MONDAY, OCTOBER 18, 2010
    [2009] E-Quip Blog: Seven Steps to a Winning Workplace
    2009. (55). Monday, October 18, 2010. Seven Steps to a Winning Workplace. Back in 2007 (remember the good ol days?) the area of top concern among A/E firm managers was finding good employees. In fact, this concern had topped the list in various surveys over the past several years. dont expect it to be any different in our industry.
  • E-QUIP  |  THURSDAY, OCTOBER 28, 2010
    [2009] E-Quip Blog: Closing the Knowing-Doing Gap
    2009. (55). Thursday, October 28, 2010. Closing the Knowing-Doing Gap. have a client with a common problem: The firm has implemented a sophisticated quality management system but many people arent following it. Sound familiar? Employees arent doing the things theyre expected to do. But its still not happening. Theres a better way.
  • E-QUIP  |  FRIDAY, APRIL 6, 2012
    [2009] E-Quip Blog: Thinking Rightly About Time
    2009. (55). Friday, April 6, 2012. Thinking Rightly About Time. Your time is your most valuable personal--and corporate--asset. You cant do anything without expending some of it. Theres only a limited, finite amount of it. You cant replace it. You cant create more of it. You cant stop its progress. What would you do with it? Travel.
  • E-QUIP  |  FRIDAY, OCTOBER 5, 2012
    [2009] E-Quip Blog: Training Brains for Change
    2009. (55). Friday, October 5, 2012. Training Brains for Change. In my last post, I shared how focusing attention can physically reshape the connections in our brains, facilitating change. The brains tendency to hardwire circuits supporting common or repetitive tasks makes it difficult to change those actions. Posted by. Mel Lester.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2009] Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2009] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Without customers, you dont have a business.&# Latest Research.
  • THE ROI GUY  |  THURSDAY, MAY 6, 2010
    [2009] Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis! Latest Research.
  • THE ROI GUY  |  THURSDAY, JULY 22, 2010
    [2009] Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:00 PM Email This BlogThis! Latest Research.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 4, 2010
    [2009] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1. Tom then served Gartner as a Managing VP.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 9, 2010
    [2009] Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean has coined a term to capture this change - Frugalnomics. Latest Research.
  • TOM PISELLO  |  THURSDAY, MAY 13, 2010
    [2009] Engage early with Senior Execs, or Lose the Deal
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. However, although engaging later in the buying cycle is indeed a more efficient sales engagement technique, it is much less effective. The program can be reviewed at [link].
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [2009] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, June 03, 2010 Who Do You Trust? this year, but remains dramatically lower on the trust scale than other sources. Vendor Brightspot? Do White Papers Still Engage?
  • TOM PISELLO  |  WEDNESDAY, JUNE 16, 2010
    [2009] This isn't your Dad's B2B Sales and Marketing
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. But according to Jefre Ogden, President of Find New Customers, the way your Dad sold back in the day is over. Kaput. According to Mr. Ogden. Do White Papers Still Engage?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [2009] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? This got me thinking. Why not? Do White Papers Still Engage?
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