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  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. need to implement them.
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 28, 2009
    [2009] Great New Social Media Marketing Tool: PitchEngine
    There were more than 100,000 visits (70,000 unique visitors) to PitchEngine in February 2009. Jump Start Your Online Public Relations for Free. They call it public relations for a reason. Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically. What brands are benefiting from PitchEngine?
  • THE EFFECTIVE MARKETER  |  SUNDAY, JULY 12, 2009
    [2009] Presenting Effective Charts « The Effective Marketer
    This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. The fix? What is the summary?
  • WEBBIQUITY  |  THURSDAY, APRIL 29, 2010
    [2009] Best WordPress Tips and Tools of 2009
    Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Must See SEO Guide for All WordPress Bloggers by wpbeginner.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [2009] 6 Secrets to Making Online Video Work for Small Business
    Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. She has been able to help Neighborhood America add video communications to their core marketing capabilities. Click here to take a look at the video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2009
    [2009] Is blogging a man’s job?
    I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender.
  • WEBMARKETCENTRAL  |  THURSDAY, JUNE 4, 2009
    [2009] Video Conferencing Etiquette Tips from ooVoo
    As new technologies evolve, so do the etiquette standards of accepted behavior associated with them. Ever gotten an email in ALL CAPS, from someone not realizing they were virtually shouting? What about talking loudly on cell phones in a quiet train car or other public place? No kidding. Quite embarrassing.
  • JUNTA 42  |  FRIDAY, OCTOBER 16, 2009
    [2009] Creating Consistent Content - A Content Marketing Plan
    The following is a guest post courtesy of Russell Sparkman from Fusionspark Media , a new media communications company based in Washington state. I've had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. Check it out and let me know what you think. In this case, “1?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. HR will require checking the background of new hires via Social Networks.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [2009] Social Media Buzz at a Live Event
    We just finished up Eloqua Experience 2009, which was a spectacular event all around. Winners from the 2009 Markie Awards were first posted to this blog, pictures from the event will be streamed to Facebook, and videos from the event will continue to be presented on the YouTube channel.
  • VOLACCI  |  FRIDAY, MAY 1, 2009
    [2009] Researching Backlinks for Drupal SEO | Volacci
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [2009] 5 Mistakes B2B Marketers Need to Avoid in 2010
    2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. Now search for your competitors.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Marketing Automation and B2B Marketing Predictions for 2010
    It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [2009] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics. Yahoo!
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [2009] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). I am thrilled to share key findings from research that Don Bulmer and I conducted called The New Symbiosis of Professional Networks. Build a network or use social media to deepen customer intimacy has become the mantra of today.
  • JUNTA 42  |  MONDAY, DECEMBER 28, 2009
    [2009] Top 10 Content Marketing Articles of the Year
    42+ Social Media Marketing Tools (June 2, 2009 - 9,537 views) When this one started moving on Twitter, it never stopped. 10 Social Media Tools - Best Kept Secrets (June 19, 2009 - 4,292 views) An overview of my friend Scott Abel's presentation at Web Content 2009. There were so many good articles in the community in 2009.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 13, 2009
    [2009] Interview with The Funnelholic
    Here is what I believe every marketing department should have in place in 2009: 1. I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Where do you see this evolving to? Or will these lines remain blurred?
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 31, 2009
    [2009] Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
    Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. Read Time 2-3 minutes, unless you link out to play)   “Need to know…&#   drives much of the marketing conversation.  Who’s listening, what’s competition saying, reach and extended reach. 
  • VIEWPOINT  |  FRIDAY, JUNE 26, 2009
    [2009] Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
  • CONFLUENT FORMS  |  WEDNESDAY, JULY 15, 2009
    [2009] We seek RFPs for Innovation, not Inspiration
    One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. For us, this boils down to Innovation vs. Inspiration.
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 20, 2009
    [2009] Traditional Decision-Making Process is Disrupted By Social Media
    Building upon the New Symbiosis for Professional Networks research, over the next few weeks Don Bulmer and I will be blogging about key findings of this study. The research was conducted by Don and me as part of our fellowship with the Society of New Communication Research. Please visit Don's blog and mine for the latest analysis.
  • B2B MARKETING TRACTION  |  SUNDAY, JULY 12, 2009
    [2009] Recession Accelerates Marketing Trends Caused by Disruptive Technology
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. You can always use your Internet browser back button to return to where you were. Default Widget.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 22, 2009
    [2009] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media - I should be fired!" and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm?
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 21, 2009
    [2009] Lead Gen Call Center In The Cloud - Virtual Hybrid
    When we started Green Leads we set out to build the perfect Virtual Call Center. We accomplished it, and other than not seeing people face-to-face, the way we work is identical to a traditional call center. We can see people's dials, what CRM records they modify, listen in for training, etc. We lost two employees who wanted more of a team community.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [2009] 6 Tips for Preparing Your Company Sales Presentation
    When it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. We're thrilled to feature her words of wisdom so you can take your presentations to a new level. Simon Cowell has popularized the phrase “You owned that song&#. That small word "owned" packs a lot of meaning. Design the presentation.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, DECEMBER 10, 2009
    [2009] The Content Gap - Lead Nurturing and Content Creation
    Many articles have been written about B2B marketing’s evolution towards a model where marketers act as publishers. As buyers are in control of their own buying process, we as marketers need to facilitate them through education, nurturing, and engagement. It is in this stage that “best practice” content is often most useful.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 2, 2009
    [2009] Lead Gen Strategies: Sales People Should Be Selling, NOT Prospecting
    This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. How many sales reps are caught in the prospecting grind and not closing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 2, 2009
    [2009] Inbound Interaction Management (IIM)
    It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 1, 2009
    [2009] The Evolution of Social Influence
    Increasingly, social media sites are investing in ways to list, rank, and categorize participants. Twitter’s new list feature is the most recent incarnation of this. The challenge that is being tackled is simple; individuals do not have the same influence on their peers in all categories. There is no easy way to “short-cut” this process.
  • SMASHMOUTH MARKETING  |  FRIDAY, FEBRUARY 13, 2009
    [2009] Green Living - Eco Community Planning
    I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. just added the article Eco Principles for Community Living from Treehugger.
  • SMASHMOUTH MARKETING  |  SUNDAY, AUGUST 30, 2009
    [2009] Sales 2.0 Conference - Interview with David Thompson of Genius.com
    With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Mike: David, what is the hot topic of the upcoming conference? Each day there are 1.9
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [2009] Home Pages: Treat Them As The Ultimate Landing Page
    Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. good deal of the time I'm unimpressed with what I see. The home pages are cluttered, not structured for a quick read, and no actions are suggested. Isn't a home page the ultimate landing page? Here are two great examples. Comments
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] B2B Demand Gen Letter to Google: Real Time Search
    If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, OCTOBER 29, 2009
    [2009] Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated Interest
    Analyzing marketing actions at the top of the funnel has some interesting nuances. This is a direct result of the fact that having a contact’s name within your marketing database does not in any way imply interest. In looking at the top of the funnel, it is critical to be able to carve out these “inactive names” from the rest.
  • LEADSLOTH  |  TUESDAY, OCTOBER 20, 2009
    [2009] Is Content Marketing the New PR?
    Today my  article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. The NEW Situation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 15, 2009
    [2009] Why Social Strategies are Difficult for Agencies to execute?
    Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 15, 2009
    [2009] Is Your B2B Website Inspiring Trust?
    I've been doing a number of competitive analyses for clients, which means I've been spending a lot of time looking at websites. As I discern the the basics about each company, I also realize that, for right or wrong, I make quick judgments regarding how formidable a competitor each company is. Here are the things that make an impact on me.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 14, 2009
    [2009] Relationships Salespeople's Biggest Competitor
    Truly great sales skills are both rare, and genuinely valuable in the overall revenue creation process. The art of understanding the people, politics, and pains within an organization, and positioning your offering in such a way to navigate through to a closed deal is difficult and needed. Google. The reason is access to information.
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 11, 2009
    [2009] Marketing and Public Relations – Nothing but lies?
    Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. Thank you in advance for your support and comments as I explore these topics.  .
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [2009] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 28, 2009
    [2009] Sherlock Holmes' Insights on B2B Marketing Data
    "Is there any point to which you would wish to draw my attention?" "To the curious incident of the dog in the night-time." "The dog did nothing in the night-time." That was the curious incident," remarked Sherlock Holmes Sherlock Holmes makes an interesting point (in the short story "Silver Blaze") about the conspicuousness of zeros in the data.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 4, 2009
    [2009] Analyzing B2B Marketing: Balance Sheet and Income Statement
    Consistent in every discussion I have with B2B marketing execs is the topic of analysis. We're all very familiar with the tactical metrics on each marketing type; open rates and click through rates on emails, landing page conversion rates, cost per click metrics, traffic statistics, and so on.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 19, 2009
    [2009] Marketing Automation Reliability
    In selecting marketing automation software, there are considerations that go well beyond features and functionality. In this short but information-packed video, Abe Wagner , co-founder and V.P. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 26, 2009
    [2009] Sales Enablement: A Key Goal of B2B Marketers
    As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver. Lead flow is definitely an important and vital part of good B2B marketing and sales alignment, but it is not the only area that should be focused on. However, if you enjoy the content, my only ask is that you share it with others: Share this eBook on Twitter.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 8, 2009
    [2009] Relationship Sales and Today's New Buyer
    For years, the prevailing thinking in sales has been oriented around relationship sales. The idea was that by being a friendly person, a good listener, and a decent golfer, you could gain the opportunity to build trust with potential buyers. However in today’s world, there is often not an opportunity to have that conversation in the first place.
  • LEADSLOTH  |  MONDAY, AUGUST 17, 2009
    [2009] What is the ROI of Lead Management?
    Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Heck, why not nurture customers too? Read them both!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [2009] Hey Marketer - When was the last time you talked with a customer??
    It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. Today I would argue that is still important (and few marketers actually do it) but with the tools we have at our disposal you don’t even need to get out of the office to talk with customer.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [2009] Three Tips to Engage the 'Short Attention' White Paper Reader
    Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. We like Jonathan's approach of writing and designing for the short attention span reader, and here he shares some tips with us. Social Media has been heralded as the great new frontier in B2B marketing.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [2009] Three Tips to Engage the 'Short Attention' White Paper Reader
    Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. We like Jonathan's approach of writing and designing for the short attention span reader, and here he shares some tips with us. Social Media has been heralded as the great new frontier in B2B marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 2, 2009
    [2009] QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)
    I occasionally do some development work in QlikView and have made no secret that I think it's a great product. So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. Indeed, it turns out that the AXIS program is brand new.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 4, 2009
    [2009] How Social Commerce leads to Advocacy Based Marketing (ABM)
    Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [2009] Sales Ready Leads: Quality vs. Quantity
    The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. So listen when they mention client names off the cuff during conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] So you have a prospect list….now what?
    Clients frequently call me almost giddy with anticipation. They have gotten a list of prospects contact info either from a tradeshow attendee list or association membership list and they are anxious to rake in all the money just out there waiting for them. Be sure to reference the trade show or association that generated the list.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] So you have a prospect list….now what?
    Clients frequently call me almost giddy with anticipation. They have gotten a list of prospects contact info either from a tradeshow attendee list or association membership list and they are anxious to rake in all the money just out there waiting for them. Be sure to reference the trade show or association that generated the list.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, FEBRUARY 18, 2009
    [2009] Lead Management and Football
    In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football? Well, if I compared it to hockey no one outside of Canada would care. Are you ready for some football? Fumble!
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 8, 2009
    [2009] Green Living - Eco Community Planning
    I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. just added the article Eco Principles for Community Living from Treehugger.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 25, 2009
    [2009] C-Level Prospects - Make the First Appointment By Phone
    When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. It has become pervasive, and respected, to do business this way. sales
  • REPUTATION TO REVENUE  |  FRIDAY, JULY 10, 2009
    [2009] Bad service blowback - United Breaks Guitars
    Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. The reality, of course, is that if you're providing lousy products or service, the bad comments are coming anyway, and with an ever larger megaphone. Four days after posting the video, and 1.3 Obviously the damage is done.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [2009] Eight Ways to Make Key Points in Your White Paper Stand Out
    Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. While white papers should be not glorified brochures, they should be readable, too.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [2009] Eight Ways to Make Key Points in Your White Paper Stand Out
    Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. While white papers should be not glorified brochures, they should be readable, too.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 29, 2009
    [2009] Social Search could it be a Google Killer?
    This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? But the best responses according to who?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2009
    [2009] Social Network based Caller Routing
    Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the usual IVR tree – you are prompted for your Facebook id.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 15, 2009
    [2009] No patience for the ROI of Social Media discussion
    In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code! Wow, now that’s inventive.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 28, 2009
    [2009] Can Twitters growth continue?
    The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 But can that Growth be sustained?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 14, 2009
    [2009] Growth through Disruptive Innovation
    Takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum. So we are beginning to see the impact of current economic crisis. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to global talent like we have never seen before. But you say “C.K.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 25, 2009
    [2009] The Future of Advertising is one word.
    Contextual Now I know this isnt such a new statement - but consider these clues. When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes. Following the release of the movie Reese's Pieces sales went up 65%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 16, 2009
    [2009] Personal Brands RULE on Social Networks
    On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is relatively low and un-engaging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 9, 2009
    [2009] Social Media Expert: How long does it take to become one?
    So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. years. years! years. years! years. years!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [2009] Social Media is better for the Consideration Phase
    I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 17, 2009
    [2009] Facebook as the Media
    An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! With groups you can join up to 200 so long as they are open, global or in your network. Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, FEBRUARY 16, 2009
    [2009] World Wide Rave – Works!
    In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. It reminds me of the Grateful Dead who were hip to this idea long before Bec was even born.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2009
    [2009] Personal Brand Organization Tips
    Ok so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized. Bottom line find something that works for you and stick with it. Here is how.
  • MARKETING EDGE  |  MONDAY, FEBRUARY 2, 2009
    [2009] Brand Buy-In Matters, No Matter What Size Company
    Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. take a different view. Paul, Minnesota food shelter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 26, 2009
    [2009] Positioning your Personal Brand
    Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk.
  • PR MEETS MARKETING  |  SUNDAY, JANUARY 18, 2009
    [2009] How I Use Social Media in My Job: Part 3 - Social Networking Sites
     .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Social Networking Sites. know, I know – that isn’t the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 21, 2009
    [2009] Eight lessons I’ve learned from Twitter
    I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  My assumption was that she was spamming me or worse.  No limits. Love them.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 17, 2009
    [2009] Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion
    Other Twitter Topics:     The Graying of Facebook      Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Replicate the approach using your own market segment, competitors and marketing partners.  A small bit of homework will provide eye-opening results. Benchmarking the Staggering Volume. Forums: developerWorks.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [2009] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    Other Popular Posts:      PR as Sales Collateral       Branding Monks/Message Scribes             Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Read time = 3-4 minutes) Please, someone tell me (send me the link, even better) to the Emily who’s Post(ing) about 2.0 etiquette for the majority of us 1.0’ers! Welcome!
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 11, 2009
    [2009] Why Your Small Business Needs to Measure Its Return on Social Media Investments
    Be very specific about what tangible benefits you intend to derive from your efforts. It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. Small organizations cannot waste time or money.
  • B2B MARKETING SAVVY  |  THURSDAY, AUGUST 6, 2009
    [2009] Can Your Brand Survive a Soccer Mom’s Purse?
    Other Popular Posts: Digital DeTox Tools       Twitter Branding       Analog Bridges       Email Scoop. The risks have scaled enormously, with the opportunities. Case in point from Core Contributor and Agency Principal, Carl Agers. Last Saturday, my wife and two of her friends were trading opinions of two retail clothing outlets. Welcome!
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 17, 2009
    [2009] A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web
    Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care. I met the founders of this company several years ago when they were just getting started. ATC leverages the Armed Forces skills of its founders to teach leadership to the building of teams within a challenging adventure framework.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Jetty Marketing - professional marketing services on an outsourced basis
    Home About Services Testimonials News Contact Every company deserves great marketing. Well thought out marketing decisions executed today can have a lucrative impact on your business tomorrow. But, great marketing is not just for big organizations with deep pockets and a full-time marketing staff. Learn how Jetty Marketing can help your company.
  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [2009] How Often Should I Email My Database?
    A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2009] How NOT to pitch a blog | Online Marketing Blog
    Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. Don’t send blanket solicitations to bloggers in the same general industry.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 27, 2009
    [2009] The B2B Lead Generation Benchmark Study Report: Useful data and advice
    Get the 2009 B2B Lead Generation Benchmark Study Report. If your answer to the last question was "Yes", click here to buy and immediately download the information-packed 2009 B2B Lead Generation Benchmark Study Report. Click here to buy and download your copy of the 2009 B2B Lead Generation Benchmark Study Report today.
  • JUNTA 42  |  WEDNESDAY, JUNE 3, 2009
    [2009] Yes, A Real-Life Custom Media Event You Should Attend
    June 1, 2009 Hi [Insert Your Name Here]: I was so rushed (at the Nashville airport a few weeks back) to get out the last email on the 2009 Custom Media Day , I forgot to mention quite a few things.    That's it.now, I'll admit, I easily crack myself up, but I laughed a few times at this email. You ask, you receive. 
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Industrial Marketers: Is this News Good or Bad?
    According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
  • JUNTA 42  |  TUESDAY, JUNE 30, 2009
    [2009] News Flash: Guardian Seeks to Grow through Products, Not Content
    After giving my speech on the Future of Custom Publishing at the " Best of Corporate Publishing " 2009 event in Berlin, Germany last week, I had the opportunity to listen to Colin Hughes, managing director of Guardian Professional, the B2B Division of Guardian Media. Heck, we may be there already.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 3, 2009
    [2009] Multiple Twitter Accounts: A Layering Strategy for B2B
    Other Popular Posts:        Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives.  You’ve figured out the basics of measurement and monitoring your competition … made an uneasy peace w/the folx from Legal. 
  • CONTENT MARKETING TODAY  |  SUNDAY, AUGUST 2, 2009
    [2009] How to Create a Brand Name That Resonates with Your Buyers!
    Martin could well have used as an example the Wigglebutt Inn which will open in September 2009 and provide company lodgings for the day or full multiple night stays for our canine pals. The Wigglebutt Inn Gets It Just Right With a Remarkably Wonderful Name.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 30, 2009
    [2009] Want proof that the C-suite is into social media? Here it is.
    And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. There are two rivers of content at conferences. CEOs Use Social Media More than Other Buyers. Tweet This Post.
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 15, 2009
    [2009] The Graying of Facebook, Research and Other Signposts for Social Media Maturity
    2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009). Other Twitter Topics:     Tools for Business Teams       Multiple Account Layering Strategy      More Analytics       Email The Scoopdog Team. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? TopNews. iStrategyLabs.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 25, 2009
    [2009] The state of lead generation today with Jim Dickie of CSO Insights
    Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86%  of companies are raising quotas in 2009. Let me summarize it for you here. CSO Insights has been doing studies for 17 years, so they have great historical information. What’s going on? Sales turns to marketing for help.
  • JUNTA 42  |  MONDAY, NOVEMBER 30, 2009
    [2009] Crowdsourcing Content Marketing – Oxymoron or Killer App?
    Thanks to Rick Liebling , a long-time Junta42 supporter, for this provocative guest post.    Connect with Rick @eyecube. But is crowdsourcing really all its cracked up to be? Can brands really harness it to their benefit? think the biggest area of, if not confusion then perhaps misunderstanding, is with crowdsourcing. 
  • JUNTA 42  |  THURSDAY, NOVEMBER 26, 2009
    [2009] Content Marketing Tips to Be More Thankful Next Year
    I'm extremely thankful this year.for many things. Re: business, it's hard to imagine just a few years ago I was working for "the man" and how this year I have been able to spread the word about content marketing all over the world.  It's quite humbling actually. Share more expertise. What will you share next year?
  • JUNTA 42  |  MONDAY, NOVEMBER 23, 2009
    [2009] Yes, Senior Executives Are Looking for Your Content
    One of the biggest questions I receive on my travels is about whether senior executives (the C-Suite) search the internet to find information.  The thought is this: senior-level decision makers farm out looking for information to others, or they rely on traditional marketing channels to gather their buying information.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009] 10 Corporate Blogging Tips and Strategies
    Ambal from Click Documents asked me if I had any tips/strategies for corporate blogging.    The presentation below is a corporate blogging basics presentation useful for beginning bloggers.    That said, here are the main takeaways.  blog is just a tool, nothing more, nothing less. The more niche the better. 
  • JUNTA 42  |  FRIDAY, NOVEMBER 13, 2009
    [2009] Create Content that Sleeps, Creeps and Leaps
    I had a great conversation today with Dr. Sandra Bauman from Bauman Research about start-up companies.    She shared with me the idea about "sleeps, creeps and leaps." In the first year of a business launch, the brand sleeps.    In year two, you start to see the company creep toward success. 
  • JUNTA 42  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Top 10 Twitter Basics Questions Answered
    Just about every day I answer a question about using Twitter , the microblogging tool. I've put them together in this handy post. Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 What is the easiest way to find someone's @ name? Use Twitter Name Search. The # is called a hashtag.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009] Custom Print Magazines - Why Can't MasterCard Produce Inc. Magazine?
    I don't know about you, but I've been reading more print magazines lately.    Seems odd at first, but in a way, it makes perfect sense. spend most of my business day and night on the computer. When I'm on my computer, I need to get things done. At the top of the list is probably Inc. magazine. What a missed opportunity?
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