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  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 6, 2009
    [2009] B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009
    September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 7, 2009
    [2009] Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
    Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? Find Out! How can you use this information?
  • WINDMILL NETWORKING  |  SATURDAY, DECEMBER 26, 2009
    [2009] Top 25 Most Useful LinkedIn Blog Posts of 2009
    LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, [.] As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn. But What is a TRUE LION?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 21, 2009
    [2009] Eight lessons I’ve learned from Twitter
    I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year.  In that period I’ve moved from reluctant skeptic to poster-child advocate.  My assumption was that she was spamming me or worse.  No limits. Love them.
  • CONFLUENT FORMS  |  WEDNESDAY, APRIL 1, 2009
    [2009] RFP Database featured on MikeRoweWorks.com
    Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. That's what RFPdb.com is all about."
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2009
    [2009] Another survey indicates IT budget cuts in 2009
    SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.
  • TOM PISELLO  |  TUESDAY, FEBRUARY 10, 2009
    [2009] Another survey indicates IT budget cuts in 2009
    SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.
  • VIEWPOINT  |  FRIDAY, JUNE 26, 2009
    [2009] Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
  • MODERN B2B MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [2009] Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads
    Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads.  My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Collaborate with sales to define sales-ready leads. Quantifying Ideal customer profiles.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [2009] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The Sending one generic email to everyone doesn’t work. You want to make it personal to them.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 26, 2009
    [2009] Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
    Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 3, 2009
    [2009] 6 Best Read Content Marketing Today Posts in 1st 6 Months of 2009
    Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella. The topics range from : how to create effective elevator speech to drive your content marketing. using content marketing to survive the recession. low cost research as killer weapon. become your customers’ online content concierge. Enjoy.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2009
    [2009] SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009
    Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops. 
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [2009] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 29, 2009
    [2009] Savvy Year End Review – Social Media
    This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. No topic got more buzz on our blog and others in 2009 than Social Media. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. How Web 2.0
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 16, 2009
    [2009] New FTC Disclosure Guidelines for Testimonials and Endorsements
    In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. See the broader ethics discussion from the Word of Mouth Marketing Association (WOMMA).
  • WEBBIQUITY  |  MONDAY, APRIL 26, 2010
    [2009] Best Marketing Strategy Insights of 2009
    Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. How effective is demand generation software? Digg this!
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2009] Are You Reaching the Right CIO?
    Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [2009] Are You Reaching the Right CIO?
    Here's a summary of the three archetypes featured in CIO Magazine's State of the CIO 2009 report: Function Head : These CIOs are primarily focused on activities that face the IT organization and are intended to achieve IT operational excellence. On the surface it may seem this is a fine approach. After all, a CIO is a CIO is a CIO, right?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [2009] B2B Marketing Predictions for 2010 - Reflections
    So reflect on 2009. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. For the full text, you'll have to check back with Ambal, and I'll promote it as well.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 6, 2009
    [2009] CMO Cub Summit Tweets
    jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $.
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [2009] CMO Cub Summit Tweets
    I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource."
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [2009] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    However it appears that some B-to-B marketing initiatives are getting more funding rather than less. “We estimate B-to-B companies are doubling their number of pipeline acceleration programs instead of focusing on new leads,&# says Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.>. If so, what got cut?
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [2009] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    However it appears that some B-to-B marketing initiatives are getting more funding rather than less. “We estimate B-to-B companies are doubling their number of pipeline acceleration programs instead of focusing on new leads,&# says Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.>. If so, what got cut?
  • MARKETING EDGE  |  MONDAY, FEBRUARY 9, 2009
    [2009] Will Parents Say, What’s Wrong With This Picture?
    It appeared in the February 1, 2009 issue of the American Airlines in-flight magazine American Way. Ok perhaps I’m a protective parent, with 5 kids, however, you’d be hard pressed to make that label stick on me. That’s why I don’t think I’m overreacting when I say “What were they thinking?&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MAY 11, 2009
    [2009] You can’t Restructure your Way to Transformation
    Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. And strategy is really about Box 2 and Box 3. Sounds so simple.
  • WRITESPARK  |  TUESDAY, DECEMBER 8, 2009
    [2009] Decision Makers Like Details
    Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience.
  • CONTENT MARKETING FOR BI  |  MONDAY, DECEMBER 28, 2009
    [2009] A Decade of BI: Technology Advances Faster Than Adoption
    According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That then led me to think about promises made in the BI space.
  • CONTENT MARKETING FOR BI  |  MONDAY, DECEMBER 28, 2009
    [2009] A Decade of BI: Technology Advances Faster Than Adoption
    According to a sad prediction in Gartner’s 5 Predictions for BI in 2009 and Beyond. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That then led me to think about promises made in the BI space.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [2009] Making Sense Out of All this Data!
    2009 Report on American Consumers 3.6 Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. percent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. HR will require checking the background of new hires via Social Networks.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 28, 2009
    [2009] Savvy Week in Review - August 28
    And get out there and enjoy the final weekend of 2009!) It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. What does this mean for us? Then this post is for you.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 28, 2009
    [2009] Savvy Week in Review - August 28
    And get out there and enjoy the final weekend of 2009!) It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! The Savvy Sisters The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. What does this mean for us? Then this post is for you.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 29, 2009
    [2009] Lessons on Using LinkedIn for Lead Generation
    Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? Check it out
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 19, 2009
    [2009] Savvy Week in Review, June 19
    New Sherpa Research: 2,638 B2B Marketers and Buyers Reveal Lead Gen Strategies That Work Marketing Sherpa released its Marketing Benchmark Report for 2009 - 2010. It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! MARKETING. Always useful info!
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 19, 2009
    [2009] Savvy Week in Review, June 19
    New Sherpa Research: 2,638 B2B Marketers and Buyers Reveal Lead Gen Strategies That Work Marketing Sherpa released its Marketing Benchmark Report for 2009 - 2010. It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts. Enjoy! MARKETING. Always useful info!
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 28, 2009
    [2009] Survey Says…Tech Buyers Read and Forward White Papers
    B2B technology marketers have access to lots of evidence when it comes to proving the value of white papers. A few reports include: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process , released by InformationWeek in February 2009. 89 percent of respondents said they share white papers with others.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [2009] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. New business.
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, DECEMBER 21, 2009
    [2009] 30 of the Best B2B Search Marketing Articles of 2009
    The velocity with which B2B marketing has evolved over the past two years (let alone five years) is amazing. Frankly, it’s a challenge to keep up with it at times. I’m particularly grateful to all those who take the time to share their knowledge to help others. Here are more than 30 of my favorite [.].
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2009
    [2009] Top 15 Recommended Social Media Books of 2009
    2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.]
  • WRITESPARK  |  WEDNESDAY, FEBRUARY 18, 2009
    [2009] B2B Tech Buyers Like Social Media
             February 18, 2009 in Social Media | Permalink. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Let me explain …. For Example …. IT was already on the scene with Web 2.0 Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Let me explain …. For Example …. IT was already on the scene with Web 2.0 Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [2009] Making Sense Out of All this Data!
    2009 Report on American Consumers. Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. percent. Tweet This! Share this on Facebook. Digg this!
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [2009] Savvy Week in Review - December 4
    Enjoy! ~ The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. How can it be December already?! Here are our favorites for the week. It doesn't have to be an all-boys club.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JANUARY 2, 2009
    [2009] Future Likelies and the Leaky Funnel
    Ian Michiels at Aberdeen recently posted a great report on B2B marketing going into 2009: [link]. In it, there's a stat that very few of us in B2B marketing will find surprising: "Aberdeen research that suggested that upwards of 60 percent to 70 percent of leads are never followed up by sales."
  • BUNGALO  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Help Customers find you on Google — it’s free.
    – “X Marks the Spot&# Customer Relationship Management , Aug 2009. If you Google “remodeling&# in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Savvy Week in Review - September 4
    Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! And then, get the heck out of here and have yourself a great weekend! Enjoy! Rohit Bhargava challenges you to think beyond the basics.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Savvy Week in Review - September 4
    Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! And then, get the heck out of here and have yourself a great weekend! Enjoy! Rohit Bhargava challenges you to think beyond the basics.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [2009] How Do You Compare to the Best Content Marketers?
    B2B marketers can glean lots of great insights from this $399 report (being offered for free until October 2, 2009). Recently Michele Linn posted about the importance of mapping content to the buying cycle. This is no surprise. Joe Pulizzi of Junta 42 lays out the reasons so many marketers don't do content marketing.
  • WEBBIQUITY  |  THURSDAY, APRIL 29, 2010
    [2009] Best WordPress Tips and Tools of 2009
    Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Must See SEO Guide for All WordPress Bloggers by wpbeginner.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009] Best of 2009: SEO Tips, Part 1
    Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? SEO Tools 101, Part 1 by Search Engine Watch.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [2009] Social Media Buzz at a Live Event
    We just finished up Eloqua Experience 2009, which was a spectacular event all around. Winners from the 2009 Markie Awards were first posted to this blog, pictures from the event will be streamed to Facebook, and videos from the event will continue to be presented on the YouTube channel.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [2009] Email Marketing Metrics You Should be Tracking
    Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [2009] Email Marketing Gone Wrong - It's not the 1990s Anymore
    This email may have cut it 1999 but will be deleted or never make the inbox in 2009. 1. In 2009, you need to ensure that emails are highly personalized. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. Ok, I will.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [2009] Citrix Email Campaign Crashes on Takeoff
    First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. Why do I need GoToMeeting? This email does neither.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 30, 2009
    [2009] What If Your CEO Was a Kid?
    Personal example: this morning, I became an official winner of Nanowrimo 2009. I love the Tom Hanks' movie Big , don't you? think everyone can relate to the feeling of being "just a kid" in the big, scary, grown-up world. As the movie proves, a certain amount of naiveté is sometimes the secret ingredient to big success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, NOVEMBER 1, 2009
    [2009] Some Weeks are Hard to Top!
    Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try!
  • ACQUIRING MINDS  |  MONDAY, JUNE 1, 2009
    [2009] Should marketing be compensated like sales?
    Frank Falcone , Senior Product Lead, Microsoft Dynamics CRM, Microsoft Canada; Ajay Sirsi , PhD, Associate Professor, Marketing, Schulich School of Business; (missing) Rick McCutheon , President, FullContactSelling (April 27, 2009). Should marketing carry a quota on revenue? asked after the panel. SQLs or SALs are not money in the bank.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2009
    [2009] 4 Ways to Create Impact by Getting Personal
    2009 has been a rough year for many. When I pick up my mail, the first thing I do is quickly shuffle through the pile and pick out any hand-addressed letters. Experience tells me these will be the items that are important to me - birthday cards, party invitations, thank you notes. They are the stuff of "real" life. I'm touched.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Giving Thanks
    Seriously 2009 has been a crazy year for me. Before we head off to enjoy the Thanksgiving holiday with our families and friends, we'd like to say how grateful we are for everything the Savvy site has brought our way. In January of this year, we were just six writers who met during the course of an online workshop. All our best!
  • MARKETING EDGE  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
    When they get there, they use their smartphone, one of more than 291 million sold in the third quarter of 2009 alone. Time 19:59. If you are business skeptical about social media here is a new way to look at it. They will use an application for the Android and iPhone among others called Foursquare. Follow #smbdm on Twitter.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"
    The biggest change has come in 2009. When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness. can have for them. oriented?
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. I'll be at the Boston summit on Oct. 5 and 6, so if you are there, please introduce yourself.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, JANUARY 25, 2009
    [2009] Twitter, Chris Brogan, and Black Swans
    Data from Twitterholic - [link] - January 22, 2009**. Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 4, 2009
    [2009] Four Practices to Increase Webinar Effectiveness
    Couple that with the current economic climate and you have a few great reasons to include webinars in your 2009 marketing strategy. Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing".
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"
    The biggest change has come in 2009. I’ve noticed a lot more conversation with actual sales organizations about the impact Sales 2.0 When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 No presumptions--just Sales 2.0 goodness. oriented?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [2009] 5 Ways to Wow Your Prospects
    TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal.
  • MARKETING EDGE  |  TUESDAY, AUGUST 25, 2009
    [2009] How Smart is Your Phone and Your Favorite Podcast?
    Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. Time 21:22. Here is some simple math. It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. This next set of numbers is considerably more solid.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 25, 2009
    [2009] 5 Ways to Wow Your Prospects
    TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post. Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [2009] Sharing Space: Marketing and Sales
    How are the best in class companies still reaching their 2009 targets? Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. personally wouldn’t have it any other way.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 23, 2009
    [2009] 5 Tips for Optimizing your Facebook Marketing
    This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Be sure to get your employees involved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [2009] 5 Mistakes B2B Marketers Need to Avoid in 2010
    2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. Now search for your competitors.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Marketing Automation and B2B Marketing Predictions for 2010
    It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 8, 2009
    [2009] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications.
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2009] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications.
  • CONNECT THE DOCS  |  MONDAY, OCTOBER 12, 2009
    [2009] ClickLaunch: The Content Marketing PlayBook
    Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. Joe Pulizzi. Blog Junta42 Twitter juntajoe Junta42.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [2009] Social Media Success Stories
    Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising.
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [2009] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. Chad H.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [2009] ClickInsights: How to make marketing messages memorable?
    B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? " Read on to get their insights. Blogs. Books.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [2009] ClickInsights: How can B2B marketers use content effectively for demand generation?
    B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [2009] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. The old interruptive model of marketing doesn’t work. We know that. Bob Gilbreath. Blog Marketing with Meaning Twitter MktgwithMeaning. What keeps you up at night? Stay tuned!
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [2009] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 13, 2009
    [2009] Interview with The Funnelholic
    Here is what I believe every marketing department should have in place in 2009: 1. I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Where do you see this evolving to? Or will these lines remain blurred?
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [2009] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Recommended Resources from B2B Marketing Experts.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [2009] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Recommended Resources from B2B Marketing Experts.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [2009] The Difference Between Drip Marketing and Closed Loop Marketing
    These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available. lead nurturing
  • WRITESPARK  |  TUESDAY, MARCH 17, 2009
    [2009] Set the Purchasing Agenda with White Papers
    Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.
  • WRITESPARK  |  TUESDAY, APRIL 7, 2009
    [2009] Article: Producing High-Value Customer Success Stories
    Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Story appeal. Does the customer have a story you actually want to tell? Timing. Contacts.
  • WRITESPARK  |  THURSDAY, APRIL 23, 2009
    [2009] Helping Your Customers Market to Their Customers
    Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales?  This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product. Content Marketing Sales Materials White Papers
  • WRITESPARK  |  TUESDAY, JULY 21, 2009
    [2009] Terrific Resources for Customer Reference Professionals
    If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies. Case Studies
  • WRITESPARK  |  THURSDAY, JULY 30, 2009
    [2009] Buyers Increase Use of New Info Sources
    Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Social media.
  • WRITESPARK  |  THURSDAY, AUGUST 6, 2009
    [2009] Roundup: Social Media Policies from Technology Companies
    In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages.  Some examples: Cisco's Internet Postings Policy. Dell's Online Communication Policy. HP Blogging Code of Conduct. IBM Social Computing Guidelines. Social Media
  • WRITESPARK  |  WEDNESDAY, AUGUST 12, 2009
    [2009] The Long-Form, Text-Heavy White Paper is Dead
    Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? No, not at all. But they do need to change in length, content, and presentation. Content Marketing White Papers
  • WRITESPARK  |  TUESDAY, AUGUST 18, 2009
    [2009] Recruiting Customer References on your Website
    Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [2009] Why Technology Marcom Needs a Technical Copywriter
    A debate has been going around in writing circles about whether it is better for freelance copywriters to pursue a generalist path (any project, any industry) or a specialist path (selected projects and industries). But for marcom managers, the question remains: "What kind of copywriter is right for my projects?" Understands technical marketing.
  • WRITESPARK  |  THURSDAY, OCTOBER 1, 2009
    [2009] Understanding the Concerns of Technology Buyers
    In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology. Content Marketing Sales Materials White Papers
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