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Mike DamphousseMar 5, 2009 12:51:00 PM< 1 min read

13 Top Books for CMOs - Recommended by The CMO Club

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Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list:

  1. Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
  2. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
  3. Business Stripped Bare: Adventures of a Global Entrepreneur
  4. Clued In: How to Keep Customers Coming Back Again and Again

  5. Crucial Conversations: Tools for Talking When Stakes are High

  6. Leading Change
  7. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
  8. Market Driven Strategy: Processes for Creating Value
  9. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
  10. Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
  11. The End of Marketing as We Know It
  12. The New Influencers: A Marketer's Guide to the New Social Media
  13. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
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Mike Damphousse

Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

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