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  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 1, 2009
    [2009] Participating in B2B Marketing Zone
    There are several ways that you can participate in this content community. Subscribe. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  However, it is an easy way to get to see a lot of information on this topic. You can subscribe to these either by email or by using an RSS Reader. 
  • E-QUIP  |  MONDAY, DECEMBER 14, 2009
    [2009] Rethinking Shortlist Interviews
    I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Some of my advice seems to diverge from the conventional wisdom in our industry. Clients, of course, claim that other, more objective criteria are in play. don't think so.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [2009] B2B Email Marketing Best Practices eBook
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [2009] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Launch International - Marketing for Technology Companies: Sales Enablement for Technology Companies
    The worlds largest and most successful technology companies arm their direct and indirect sales organizations with marketing, sales enablement and sales tools developed by Launch International. Understand Our Approach.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] 5 Ways to Repackage Your Best B2B Content
    I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? Need Content?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [2009] 5 Reasons to Include FAQs in Your Content Marketing Strategy
    Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Here are several reasons. They're fantastic for SEO. These pages are content-rich gems that help drive organic traffic to your website.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [2009] How much is too much? Frequency management and control
    One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Aunt Hilda? Neighbors? Old friends from school days? The answer is that it depends on the relationship.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Marketing Dashboards
    The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [2009] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [2009] 5 Tricks to B2B Marketing Socially
    Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 27, 2009
    [2009] Use Social Media to spot issues before they hit the Contact Center!
    Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 16, 2009
    [2009] I'm Listening to Radio Station WIIFM - Are You?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [2009] Spredfast Offers Systematic Management for Social Media Campaigns
    Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [2009] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Advertising. Web site. Seminars.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 17, 2009
    [2009] What is your Enterprise Social Strategy Profile?
    Is your company a Knowledge Management Ninja? Do you have Guru Building tendencies? What about a formal Employee Brand Evangelist Program? Determining your company's approach to Social Leadership is the first step to developing a program. developed this presentation to help companies identify what their approach to social leadership could be.
  • JUNTA 42  |  THURSDAY, DECEMBER 3, 2009
    [2009] Why Print isn't going anywhere for a long, long time.
    We'll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us. Enjoy
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 5, 2009
    [2009] RFP Etiquette: Dos and Don’ts for Business Matchmaking
    The original article was posted here on July 21, 2009. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. Rules of the RFP Road? design firm.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • LEADER NETWORKS  |  MONDAY, JANUARY 5, 2009
    [2009] Social Media resolutions for 2009
    The holidays have come and gone – and 2009 starts a new year full of resolutions and hope to do things differently, to make changes – subtle and dramatic alike. These are some simple ways to start 2009 off with practical steps to using social media to keep your connections alive and well. The gift of knowledge is a gift worth giving.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [2009] The Fun Theory: How to Change Behavior
    This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?
  • VIEWPOINT  |  MONDAY, JULY 27, 2009
    [2009] Sales cycles squirrelly in 2009?
  • LEADSLOTH  |  SUNDAY, MARCH 15, 2009
    [2009] MarketingSherpa’s Email Summit 2009
    Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. Unfortunately I can’t be there, but there is live coverage via Twitter. Combining List- and Trigger-Based Campaigns.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [2009] Webinar Presentations That Suck « The Effective Marketer
    This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [2009] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. and ROI. Ryan Walker.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Six Steps to a Successful Small Business Content Marketing Strategy
    In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. Their current tagline, "Save Money.
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [2009] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Don't start/stop. leads.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 18, 2009
    [2009] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. relevancy -- just a little fun ;). Then there was the Google. Classic inbound marketing.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [2009] Lead Generation Tip - Take 3 Hour Lunches
    There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. Target East Coast 4 pm - 6 pm.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 6, 2009
    [2009] Interview with Leading Sales Expert: Jim Keenan
    1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. don't see this enough. Create a compelling story.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [2009] Lead Generation Tip - Take 3 Hour Lunches
    There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. More Lead Generation Tips.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [2009] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    Ever since Marshall McLuhan published his 1964 book Understanding Media: The Extensions of Man , we have been familiar with the phrase "The medium is the message". The medium in which a message is delivered has as much of an effect as the content delivered in that medium. Today's world of social media needs to be viewed in a similar light.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [2009] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. Then there was the Google. Classic inbound marketing. Inbound marketing and outbound marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [2009] Time to Replace your Online News Room with Facebook!
    Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Think about it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] Using LinkedIn to Gather Industry Intelligence
    We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked. "Uh, no. B2B social media).
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] Using LinkedIn to Gather Industry Intelligence
    We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked. "Uh, no. B2B social media).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 17, 2009
    [2009] With Facebook Pages - Who needs a Website?
    I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Jonathan Kantor.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [2009] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your static website is a vital beginning. But, it’s only a beginning.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. Blogs. via Beth Harte).
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 28, 2009
    [2009] Dreamforce 2009: Using Twitter Effectively for Marketing and Sales
    This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads.  .
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [2009] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. Assign a response. Attentio.
  • ACQUIRING MINDS  |  MONDAY, MARCH 23, 2009
    [2009] Comparing B2B Online Data Sources - New Research
    At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. branches).
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, NOVEMBER 5, 2009
    [2009] 35 Content Ideas for B2B eNewsletters
    This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 2, 2009
    [2009] The Big Question June 2009: Where is Your Time Spent?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. You can always use your Internet browser back button to return to where you were. Default Widget.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [2009] OneRiot.com - b2b marketing
    Top 10 tips for successful B2B marketing By David Benady, marketingmagazine.co.uk, 23 June 2009, 08:45amTop 10 tips for successful B2B marketing. Great article by @GalenDY): [link] #b2b May 20, 2009 - reply - retweet Twitter for Business Case Study: @B2BOnlineMktg at 90 days |. Social Medi. Wonde. This is an interesting read.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [2009] 100 Social Media & Content Marketing Predictions for 2010
    2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   What does one sent email and two tweets equal? 
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. Please take the online survey here.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. Please take the online survey here.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Walt's Rolling in His Grave
    I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. Mickey was my hero.
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [2009] Winning with thought leadership: Six lessons from IBM and Deloitte
    B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. Making the most of these investments, however, rests on having the right answers to a set of difficult questions: What topics should we highlight? How should we produce and package thought leadership content? Do the Research.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 23, 2009
    [2009] The Goals of Lead Nurturing
    One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. Many recipients will emotionally unsubscribe instead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 25, 2009
    [2009] 7 Ways Facebook will Change your Life!
    So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook.
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Measuring The Cost of Bad or Good Online Reputation
    By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? The “formulas”.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [2009] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. This list was based on worldwide fees for firms with major US operations.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009] Networks for Counsel 2009 Study Results
    We administered it to 1474 counsel – 764 private practice lawyers and 710 corporate counsel in May and June of 2009. For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry’s adoption of online professional networking, preferences, usage and future predictions.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009] TechValidate: Marketing Content that Writes Itself
    What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or rather, it’s LACK of content.)
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [2009] Let the 2009 Trend Lists Grow
    So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. Here are my top three:  .
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  Relevancy most drives response.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 1, 2009
    [2009] Where’s the money going in 2009?
    It’s about time. This is where the money should be going — toward driving revenue. And demand generation is number one. Still, most companies don’t do it very well and need help. Simple lead generation is what they need.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2009] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009
    Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [2009] 7 Critical Steps to Getting Effective Survey Results
    We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [2009] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic. Think this is something you want to try?
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [2009] How To Build a Lead Nurturing Culture Part I
    Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style. It was time to give it another read to see if I could get another boost of inspiration. 20 Formats to Consider.
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 5, 2009
    [2009] WTF, B2B? Lighten up already! 7 Examples of Humorous B2B
    Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." Some are old, some are new.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] Word of Mouth Marketing Is Becoming Incredibly Important
    While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2009
    [2009] Top 15 Recommended Social Media Books of 2009
    2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.]
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 4
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." What’s In Your Social Media Toolkit?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [2009] Are Your PDFs Social Media Friendly?
    If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 30, 2009
    [2009] Top B2B marketing posts for 2009 (hint: social media)
    Thank you so much for your comments, links, and tweets this year. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Have a happy and safe New Year!
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [2009] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Friends Who Are My Family!
    I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. Then came Twitter. joined Twitter about six months ago.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [2009] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Here’s the permalink to the original article too. Very important information on lead scoring best practices. Enjoy. budget, authority, needs and timing). After all, this seems to be where scoring falls down. But this makes sense. What do you think?
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of ClickDocuments "Connect the Docs" Blog in 2009
    2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Purpose.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 19, 2009
    [2009] What is Your Unique Buying Proposition?
    Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards. Here’s an attempt at a UBP that pretty much misses the point.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009] Best of 2009: Social Media Marketing, Part 1
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# ROI Is Dead by StraightUpSearch.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [2009] Do Psychographics work in B2B Marketing & Sales?
    skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this.
  • WRITESPARK  |  TUESDAY, AUGUST 18, 2009
    [2009] Recruiting Customer References on your Website
    Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer.
  • SMASHMOUTH MARKETING  |  THURSDAY, DECEMBER 10, 2009
    [2009] The Elves Are Making Appointments and Leads
    We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 1, 2009
    [2009] Lessons from the Roller Derby Rink
    I loved the post Jamie Wallace put up yesterday , encouraging us all to consider the possibilities if only we were brave enough to break the rules. Her post got me thinking about a recent experience. While I'm not sure it qualifies as breaking the rules, it certainly pushed me to step outside my comfort zone. Makes sense, right?)
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Evaluating Marketing Automation/CRM Integration
    In a recent post, we talked about the three key elements in the Marketing Automation/CRM integration stack ; data, activity, and process. This gives a good sense of the key elements that need to be integrated in order to have a seamless flow of the business process between marketing and sales. The way to think about this is a 2X2 matrix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). But that’s only going to get you so far.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 4, 2009
    [2009] Flying Cars, Wall Flowers, and Red-headed Stepchildren; 3 Types of Marketing Challenges
    One of the most common questions I get with marketing audiences is where in the funnel to focus on to get the best return on their investment. The answer depends on what your marketing challenge is. categorize them into three basic types of challenge. The Flying Car: You are able to solve a problem that most of the world is unaware can be solved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [2009] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! If that isn’t a wake up call for Technology Companies, I don’t know what is!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [2009] Why you need to build your Social Capital?
    But this is just a look forward – what about a look backwards? And what does this mean for our future? What it means is that your Social Capital will be a very important asset to you. Perhaps even as important as your home. know who I would rather have.
  • SMASHMOUTH MARKETING  |  SUNDAY, JUNE 21, 2009
    [2009] 5 Things My Father Taught Me About Selling
    Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. That said, it reminded me that one of the most influential people in my business life was my dad. Dad, here's to you.(see,
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Mixtur - Technology Marketing Consultants in Seattle
    Contact Us services technology small business plan create execute submit an inquiry vmt clients company about mixtur contact us employment resources downloads growing your business (workshop) news Home home | services | vmt | clients | company | resources | news | policies Copyright © 2009 Mixtur Interactive, Inc. All rights reserved.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [2009] ReTweeting: Science or Art – Is 120 The New 140?
    Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near So why the fuss to understand RTs?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [2009] Why Being Visual Can Bring Beautiful Business Results
    Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Occasionally he will add a few very brief paragraphs.
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Going to the Sales 2.0 Conference on March 4-5, 2009
    I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. Conference
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 16, 2009
    [2009] 2009’s 50 Most Influential People in Sales Lead Management
    I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks!
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 20, 2009
    [2009] Six factors driving B2B social media marketing adoption
    Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. For example, in early 2009, 44% of marketers said they were responding to the recession by shifting dollars online.
  • THE POINT  |  TUESDAY, JUNE 16, 2009
    [2009] Top 5 Lead Management Excuses (with Poll)
    Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 24, 2009
    [2009] MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
    If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.
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