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  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [2009] 5 Reasons to Include FAQs in Your Content Marketing Strategy
    Lately, I've become a big fan of FAQ pages on websites. I never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Here are several reasons. They're fantastic for SEO. If done well, FAQ pages answer the questions your audience has in the language they use (which means using words they are searching with). These pages are content-rich gems that help drive organic traffic to your website.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [2009] How much is too much? Frequency management and control
    One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. The reason that there's not a magic number is that email is only useful in the context of building a relationship, and in a relationship communication frequency changes dramatically depending on the type of relationship and where that relationship is at the moment.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Marketing Dashboards
    The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Some metrics may seem too transient, being only relevant to a particular campaign. Some metrics may seem too tactical, not strategic enough to the business.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. The following is a step-by step guide for creating customer-facing marketing collateral for that impending trade show: 1.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin. The following is a step-by step guide for creating customer-facing marketing collateral for that impending trade show: 1.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [2009] Need Content? 20 Formats to Consider
    Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [2009] Need Content? 20 Formats to Consider
    Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [2009] 6 Reasons to Embrace Social Media Today
    Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. What’s clear from that research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada.
  • LEADSLOTH  |  SUNDAY, MARCH 15, 2009
    [2009] MarketingSherpa’s Email Summit 2009
    Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [2009] The Fun Theory: How to Change Behavior
    This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [2009] Webinar Presentations That Suck « The Effective Marketer
    This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 2, 2009
    [2009] The Big Question June 2009: Where is Your Time Spent?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [2009] Is Social Media Wasted on PR Agencies?
    First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [2009] B2B Email Marketing Best Practices eBook
    Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [2009] Let the 2009 Trend Lists Grow
    So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. Influential Marketing Blog - 2009 Predictions from the Pros at PSFK. Scott Monty’s Social Media Predictions for 2009.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [2009] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. At its most basic, social media monitoring starts with what is known as the “vanity search.”
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [2009] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post).
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [2009] Why marketers must become the new publishers
    One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [2009] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. It’s worth exploring what B2B marketing entails.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, AUGUST 12, 2009
    [2009] B2B Lead Generation Checklist: 22 Success Tips
    What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 9, 2009
    [2009] Good Look at QlikView from a Microstrategy Consultant's Viewpoint
    I noticed some visitors this morning from the blog of Microstrategy consultancy Aellament , and found they have published a nice look at QlikView on their blog. It's worth a read, and quite interesting in their appreciation of the advantages that QlikView offers over the product they know best. They fairly point out some disadvantages too, of which I think lack of a unified metadata view is probably most significant.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [2009] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com.
  • ACQUIRING MINDS  |  MONDAY, MARCH 23, 2009
    [2009] Comparing B2B Online Data Sources - New Research
    At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Just this past week, Ruth and co-author Bernice Grossman , president of DMRS Group , a marketing consultancy, released an interesting study of major online sources of B-to-B data (Thanks to Ruth for acknowledging in the appendix my modest contribution).
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009
    Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. ” Ambal Balakrishnan: Mike, it is a great pleasure to discuss the Copywriting Success Summit 2009 that you are organizing. Copywriting Success Summit 2009 FAQ.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [2009] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 19, 2009
    [2009] What is Your Unique Buying Proposition?
    Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards. The idea of a unique selling proposition is that you need to differentiate yourself from the hundreds or thousands of other vendors with whom you compete.
  • THE POINT  |  TUESDAY, JUNE 16, 2009
    [2009] Top 5 Lead Management Excuses (with Poll)
    Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. As someone who sees clients achieving very real, [.].
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 30, 2009
    [2009] Top B2B marketing posts for 2009 (hint: social media)
    I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of ClickDocuments "Connect the Docs" Blog in 2009
    2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009] Best of 2009: Social Media Marketing, Part 1
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, NOVEMBER 5, 2009
    [2009] 35 Content Ideas for B2B eNewsletters
    This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 28, 2009
    [2009] Dreamforce 2009: Using Twitter Effectively for Marketing and Sales
    This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads. .
  • VIEWPOINT  |  MONDAY, JULY 27, 2009
    [2009] Sales cycles squirrelly in 2009?
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Going to the Sales 2.0 Conference on March 4-5, 2009
    I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. I will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. If you’re planning to be there, please let me know via twitter (@csalomonlee). All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [2009] Do Psychographics work in B2B Marketing & Sales?
    skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said.
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 16, 2009
    [2009] 2009’s 50 Most Influential People in Sales Lead Management
    I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Mixtur - Technology Marketing Consultants in Seattle
    Contact Us services technology small business plan create execute submit an inquiry vmt clients company about mixtur contact us employment resources downloads growing your business (workshop) news Home home | services | vmt | clients | company | resources | news | policies Copyright © 2009 Mixtur Interactive, Inc.
  • MARKETING EDGE  |  FRIDAY, JANUARY 2, 2009
    [2009] The Single Best PR Advice for 2009 – Think Like a News Organization
    In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 11, 2009
    [2009] B2B Marketing Zone’s Best B2B Marketing Posts – 2009
    Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. If you aren't already subscribing to the B2B Marketing Zone, you should be. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 1, 2009
    [2009] Where’s the money going in 2009?
    It’s about time. This is where the money should be going — toward driving revenue. And demand generation is number one. Still, most companies don’t do it very well and need help. Simple lead generation is what they need. For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. I struck a deal with them to do some conference blogging in return for a press pass.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. I struck a deal with them to do some conference blogging in return for a press pass.
  • SALES LEAD INSIGHTS  |  THURSDAY, NOVEMBER 12, 2009
    [2009] The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!
    Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and non-members can vote.
  • CONFLUENT FORMS  |  WEDNESDAY, JULY 15, 2009
    [2009] We seek RFPs for Innovation, not Inspiration
    One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [2009] Are Your PDFs Social Media Friendly?
    If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2009] How NOT to pitch a blog | Online Marketing Blog
    Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.
  • CONTENT MARKETING TODAY  |  SUNDAY, AUGUST 2, 2009
    [2009] How to Create a Brand Name That Resonates with Your Buyers!
    Martin could well have used as an example the Wigglebutt Inn which will open in September 2009 and provide company lodgings for the day or full multiple night stays for our canine pals. The Wigglebutt Inn Gets It Just Right With a Remarkably Wonderful Name. You might not know immediately what overnight guests the Wigglebutt Inn is designed to serve. But, if you guessed that they are four-legged and furry, you would be right on the money.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] Word of Mouth Marketing Is Becoming Incredibly Important
    While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [2009] Dreamforce 2009: Search Engine Marketing Junkies
    This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Six Steps to a Successful Small Business Content Marketing Strategy
    In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers. In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 24, 2009
    [2009] MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
    If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [2009] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 10, 2009
    [2009] Hot B2B Marketing Content May 2009
    The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 10, 2009
    [2009] Hot B2B Marketing Content May 2009
    The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Top 80 B2B Marketing Posts for 2009
    This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2009] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. by Valerie Maltoni ) Number 5 - In 2009 there will be a backlash against company Twitter accounts and either the Twitter community will need to self-police or the good people who run Twitter will need to make rules (by David Meerman Scott ) Number 4 - Many [companies] will rush to.
  • E-QUIP  |  FRIDAY, AUGUST 28, 2009
    [2009] Relational vs. Transactional Selling
    It's often noted that ours is a relationship business. Eighty percent of our revenues come from repeat customers. Long-term relationships typically provide our highest profits, lowest business acquisition costs, and most satisfying work. Why then do we predominantly take a transactional approach to developing new business? We focus on identifying project leads, tracking RFPs, and writing proposals. At the same time, many of us complain that we "don't have time to sell" (i.e.,
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009] Building Your Brand
    There are relatively few strong brands in the A/E profession. There are, of course, many well-known firms. But name recognition doesn't equal a strong brand. Unfortunately, many "branding" efforts focus on image and familiarity. Brand goes deeper. There is great confusion about brand. Even the experts differ on how to define it. One consultant website I discovered listed over 200 definitions of the word brand that he had found on the internet.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [2009] ReTweeting: Science or Art – Is 120 The New 140?
    Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near the top of the Twitter investigation will likely be re-tweets (RTs): their value, characteristics, and strategies for gaining traction as will impact message persistence.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [2009] 6 Secrets to Making Online Video Work for Small Business
    Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [2009] Why Being Visual Can Bring Beautiful Business Results
    Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable when they are funny as well. In the case of the Intersection Marketing blog from Mark Smiciklas, he manages to do both consistently.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team.
  • CONTENT MARKETING TODAY  |  THURSDAY, SEPTEMBER 3, 2009
    [2009] Why Your Personal Brand is All About Solving Customer Problems
    And Why It’s Not about Your Wonderful Qualities as a Human Being. I don’t mean to suggest that your customers don’t care about your fundamental decency, professionalism, and your devotion to your local community. However, each of those qualities is necessary, but not sufficient for someone to do business with you. Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [2009] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. The marketing communications function (commonly called "marcom") has many communications tools available.
  • WEBMARKETCENTRAL  |  TUESDAY, JULY 21, 2009
    [2009] 4 Ways to be a Better B2B Twitterer
    There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Two recent articles got me thinking about how to answer this question.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [2009] 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    It’s much more powerful than those young whippersnappers–Twitter and Facebook. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 21, 2009
    [2009] Eight lessons I’ve learned from Twitter
    I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year. In that period I’ve moved from reluctant skeptic to poster-child advocate. Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. Early on I “blocked&# a young lady because her icon was a little provocative. My assumption was that she was spamming me or worse.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 4
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 29, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 4
    Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 17, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 3
    How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year.
  • VOLACCI  |  FRIDAY, MAY 1, 2009
    [2009] Researching Backlinks for Drupal SEO | Volacci
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 3, 2009
    [2009] Best of 2009 (So Far): Search Engine Marketing
    What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 23, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 2
    Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 16, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 2
    What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year.
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 5, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 2
    11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as "social media is gaining trust," it's fast, it's passionate, and it's free (at least the tools are for the most part).
  • VIEWPOINT  |  THURSDAY, DECEMBER 10, 2009
    [2009] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide
  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [2009] How Often Should I Email My Database?
    A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [2009] The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009
    If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud Are you a B2B Marketer planning to be in the San Francisco Bay area next week? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 1
    Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation? Low-cost video production? Social media analytics?
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 19, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 1
    Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers?
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 1, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 1
    7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Welcome to the first best-of-2009 (so far) compilation.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [2009] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2009] 2009 Trend Spotting
    It's barely after Labor Day and I've already started spotting the 2009 Trends. One of my most popular blog posts was my 2008 Trend Lists. This post will be dedicated to all the
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2009] 10 Hottest Topics in B2B Marketing for 2009
    Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 3
    While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in? What tools are available for cost-effectively monitoring brand conversations across social media sites?
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2009] Best of 2009 (So Far): Blogging for Business, Part 1
    How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [2009] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the only one in the world. ; ) And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. Nathan works in the marketing department of Expert Laser Services of Southbridge, MA.
  • JUNTA 42  |  MONDAY, NOVEMBER 16, 2009
    [2009] Custom Publishing Council Announces 2009 Pearl Awards
    Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club).
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 28, 2009
    [2009] Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
    What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [2009] Online Marketing News in 2009: The Year’s Hottest Events
    Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. July 2009 Online Marketing News. June 2009 Online Marketing News. May 2009 Online Marketing News.
  • THE ROI GUY  |  FRIDAY, MAY 22, 2009
    [2009] IT Spending Slows Further into 2009, making sales environment tougher
    in 2009. Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?
  • TOM PISELLO  |  FRIDAY, MAY 22, 2009
    [2009] IT Spending Slows Further into 2009, making sales environment tougher
    in 2009. Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?
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