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  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [2009] B2B Email Marketing Best Practices eBook
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Launch International - Marketing for Technology Companies: Sales Enablement for Technology Companies
    The worlds largest and most successful technology companies arm their direct and indirect sales organizations with marketing, sales enablement and sales tools developed by Launch International. Understand Our Approach.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • JUNTA 42  |  THURSDAY, DECEMBER 3, 2009
    [2009] Why Print isn't going anywhere for a long, long time.
    We'll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us. Enjoy
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] 5 Ways to Repackage Your Best B2B Content
    I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? Need Content?
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [2009] 5 Reasons to Include FAQs in Your Content Marketing Strategy
    Lately, I've become a big fan of FAQ pages on websites. never thought that I would be recommending this type of "old school" content to so many of my clients, but I find myself doing so all the time. Here are several reasons. They're fantastic for SEO. These pages are content-rich gems that help drive organic traffic to your website.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [2009] How much is too much? Frequency management and control
    One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Aunt Hilda? Neighbors? Old friends from school days? The answer is that it depends on the relationship.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Marketing Dashboards
    The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 1, 2009
    [2009] Participating in B2B Marketing Zone
    There are several ways that you can participate in this content community. Subscribe. Full - this is a feed of all of the content coming into this topic hub.  This can be quite a bit of content.  However, it is an easy way to get to see a lot of information on this topic. You can subscribe to these either by email or by using an RSS Reader. 
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [2009] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [2009] 5 Tricks to B2B Marketing Socially
    Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook.
  • MARKETING GENIUS BLOG  |  TUESDAY, NOVEMBER 17, 2009
    [2009] Getting ROI from Social
    I’m getting ready for the Genius.com luncheon table topic at Dreamforce. The subject: How You Can Integrate Social Media into Your Marketing Automation Efforts. If you want to know why it’s a good idea, check out this video from Erik Qualman at Socialnomics. It’s a great video about the value of Social for BOTH B2C and B2B.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 27, 2009
    [2009] Use Social Media to spot issues before they hit the Contact Center!
    Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 16, 2009
    [2009] I'm Listening to Radio Station WIIFM - Are You?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [2009] Spredfast Offers Systematic Management for Social Media Campaigns
    Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [2009] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Advertising. Web site. Seminars.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 17, 2009
    [2009] What is your Enterprise Social Strategy Profile?
    Is your company a Knowledge Management Ninja? Do you have Guru Building tendencies? What about a formal Employee Brand Evangelist Program? Determining your company's approach to Social Leadership is the first step to developing a program. developed this presentation to help companies identify what their approach to social leadership could be.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 5, 2009
    [2009] RFP Etiquette: Dos and Don’ts for Business Matchmaking
    The original article was posted here on July 21, 2009. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. If your business purchases products and services, or competes for new business, through RFPs, you’ll want to read on. Rules of the RFP Road? design firm.
  • MARKETING GENIUS BLOG  |  MONDAY, NOVEMBER 9, 2009
    [2009] Getting Genius at Dreamforce ‘09
    Looking forward to seeing you all there, at Dreamforce, Global Gathering 2009. With Dreamforce a little more than a week away, everyone at Genius.com is busy prepping slideshows, table topics, presentations, parties and a press release or two. For those of you that are making the trek I encourage to take in a little Genius while there.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [2009] The Fun Theory: How to Change Behavior
    This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [2009] Webinar Presentations That Suck « The Effective Marketer
    This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 28, 2009
    [2009] Dreamforce 2009: Using Twitter Effectively for Marketing and Sales
    This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads.  .
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Six Steps to a Successful Small Business Content Marketing Strategy
    In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. Their current tagline, "Save Money.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [2009] 100 Social Media & Content Marketing Predictions for 2010
    2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management.   What does one sent email and two tweets equal? 
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [2009] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Don't start/stop. leads.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 18, 2009
    [2009] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. relevancy -- just a little fun ;). Then there was the Google. Classic inbound marketing.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [2009] Lead Generation Tip - Take 3 Hour Lunches
    There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. Target East Coast 4 pm - 6 pm.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 6, 2009
    [2009] Interview with Leading Sales Expert: Jim Keenan
    1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. don't see this enough. Create a compelling story.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 1, 2009
    [2009] Lead Generation Tip - Take 3 Hour Lunches
    There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. More Lead Generation Tips.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [2009] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    Ever since Marshall McLuhan published his 1964 book Understanding Media: The Extensions of Man , we have been familiar with the phrase "The medium is the message". The medium in which a message is delivered has as much of an effect as the content delivered in that medium. Today's world of social media needs to be viewed in a similar light.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [2009] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. Then there was the Google. Classic inbound marketing. Inbound marketing and outbound marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 30, 2009
    [2009] Time to Replace your Online News Room with Facebook!
    Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Think about it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] Using LinkedIn to Gather Industry Intelligence
    We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked. "Uh, no. B2B social media).
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 29, 2009
    [2009] Using LinkedIn to Gather Industry Intelligence
    We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" " he asked. "Uh, no. B2B social media).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 17, 2009
    [2009] With Facebook Pages - Who needs a Website?
    I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [2009] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. and ROI. Ryan Walker.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [2009] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your static website is a vital beginning. But, it’s only a beginning.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [2009] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. Assign a response. Attentio.
  • ACQUIRING MINDS  |  MONDAY, MARCH 23, 2009
    [2009] Comparing B2B Online Data Sources - New Research
    At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. branches).
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, NOVEMBER 5, 2009
    [2009] 35 Content Ideas for B2B eNewsletters
    This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].
  • THE POINT  |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009] TechValidate: Marketing Content that Writes Itself
    What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or rather, it’s LACK of content.)
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Walt's Rolling in His Grave
    I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. still remember meeting Mickey for the first time in Disneyland - at the ripe old age of six. Mickey was my hero.
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [2009] Winning with thought leadership: Six lessons from IBM and Deloitte
    B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. Making the most of these investments, however, rests on having the right answers to a set of difficult questions: What topics should we highlight? How should we produce and package thought leadership content? Do the Research.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Day 1 at MarketingProfs Digital Marketing Mixer (A Truly Social Mix)
    Took a late night flight to Chicago, and lost my luggage along the way, to attend this year’s MarketingProfs Digital Marketing Mixer. Last year I had to split my time between booth duty and sessions but this year I had a “hall pass&# to take it all in. probably shouldn’t have been, considering what a hot topic it is right now.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 23, 2009
    [2009] The Goals of Lead Nurturing
    One of the most common ways to use a marketing automation system is for lead nurturing. Also called “drip marketing”, “nurture marketing” or various other names, this is the art and science of keeping prospects “warm” until such time as they are ready to buy. Many recipients will emotionally unsubscribe instead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JUNE 25, 2009
    [2009] 7 Ways Facebook will Change your Life!
    So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook.
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Measuring The Cost of Bad or Good Online Reputation
    By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? The “formulas”.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [2009] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. This list was based on worldwide fees for firms with major US operations.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  Relevancy most drives response.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2009] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009] 5 Steps for Brainstorming Your Marketing Plan
    Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Clear your schedule of meetings and interruptions; hold all calls. Document the discussion. Worst?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [2009] 7 Critical Steps to Getting Effective Survey Results
    We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. So, you’ve been tasked with finding facts on product usage by your customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [2009] Got Content? 10 Steps to Repurpose Your Best B2B Assets
    Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic. Think this is something you want to try?
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [2009] How To Build a Lead Nurturing Culture Part I
    Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style. It was time to give it another read to see if I could get another boost of inspiration. 20 Formats to Consider.
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 5, 2009
    [2009] WTF, B2B? Lighten up already! 7 Examples of Humorous B2B
    Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." Some are old, some are new.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] Word of Mouth Marketing Is Becoming Incredibly Important
    While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2009
    [2009] Top 15 Recommended Social Media Books of 2009
    2009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [.]
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Social is a process that has the power to transform your entire organization.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 4
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." What’s In Your Social Media Toolkit?
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [2009] Do Psychographics work in B2B Marketing & Sales?
    skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [2009] Are Your PDFs Social Media Friendly?
    If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Mixtur - Technology Marketing Consultants in Seattle
    Contact Us services technology small business plan create execute submit an inquiry vmt clients company about mixtur contact us employment resources downloads growing your business (workshop) news Home home | services | vmt | clients | company | resources | news | policies Copyright © 2009 Mixtur Interactive, Inc. All rights reserved.
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [2009] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 24, 2009
    [2009] Friends Who Are My Family!
    I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. Then came Twitter. joined Twitter about six months ago.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 19, 2009
    [2009] What is Your Unique Buying Proposition?
    Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards. Here’s an attempt at a UBP that pretty much misses the point.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009] Best of 2009: Social Media Marketing, Part 1
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# ROI Is Dead by StraightUpSearch.
  • WRITESPARK  |  TUESDAY, AUGUST 18, 2009
    [2009] Recruiting Customer References on your Website
    Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer.
  • SMASHMOUTH MARKETING  |  THURSDAY, DECEMBER 10, 2009
    [2009] The Elves Are Making Appointments and Leads
    We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 1, 2009
    [2009] Lessons from the Roller Derby Rink
    I loved the post Jamie Wallace put up yesterday , encouraging us all to consider the possibilities if only we were brave enough to break the rules. Her post got me thinking about a recent experience. While I'm not sure it qualifies as breaking the rules, it certainly pushed me to step outside my comfort zone. Makes sense, right?)
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Evaluating Marketing Automation/CRM Integration
    In a recent post, we talked about the three key elements in the Marketing Automation/CRM integration stack ; data, activity, and process. This gives a good sense of the key elements that need to be integrated in order to have a seamless flow of the business process between marketing and sales. The way to think about this is a 2X2 matrix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). But that’s only going to get you so far.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 4, 2009
    [2009] Flying Cars, Wall Flowers, and Red-headed Stepchildren; 3 Types of Marketing Challenges
    One of the most common questions I get with marketing audiences is where in the funnel to focus on to get the best return on their investment. The answer depends on what your marketing challenge is. categorize them into three basic types of challenge. The Flying Car: You are able to solve a problem that most of the world is unaware can be solved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [2009] Using Social Media to Deepen Customer Relations
    An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! If that isn’t a wake up call for Technology Companies, I don’t know what is!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [2009] Why you need to build your Social Capital?
    But this is just a look forward – what about a look backwards? And what does this mean for our future? What it means is that your Social Capital will be a very important asset to you. Perhaps even as important as your home. know who I would rather have.
  • SMASHMOUTH MARKETING  |  SUNDAY, JUNE 21, 2009
    [2009] 5 Things My Father Taught Me About Selling
    Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. That said, it reminded me that one of the most influential people in my business life was my dad. Dad, here's to you.(see,
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [2009] ReTweeting: Science or Art – Is 120 The New 140?
    Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near So why the fuss to understand RTs?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [2009] Why Being Visual Can Bring Beautiful Business Results
    Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Occasionally he will add a few very brief paragraphs.
  • THE POINT  |  TUESDAY, JUNE 16, 2009
    [2009] Top 5 Lead Management Excuses (with Poll)
    Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place.
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 20, 2009
    [2009] Six factors driving B2B social media marketing adoption
    Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. For example, in early 2009, 44% of marketers said they were responding to the recession by shifting dollars online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [2009] How do I get my boss to understand social media?
    In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. How do you gain that support when your boss doesn’t get it? Discuss.
  • LEADER NETWORKS  |  TUESDAY, MARCH 3, 2009
    [2009] The magic number for online community metrics
    Metrics with online communities are often thought of an elusive - How do we measure the value? What are the key risk indicators and metrics that we need to be focused on for measuring and reporting success - especially in a B2B or enterprise environment? This could be posting a message or leaving a comment, or even responding to a newsletter.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [2009] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Day 1.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [2009] Why marketers must become the new publishers
    One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. Be timely.
  • MARKETING GENIUS BLOG  |  THURSDAY, OCTOBER 1, 2009
    [2009] Making the Most of Your Lead Recycling Program
    With Lead Scoring , you pass on leads to Sales once they’ve reached a certain Lead Score. That’s not the final result though, because the hand-over is not a one-way street. There are many reasons why leads are given back to Marketing for further lead nurturing. Let’s take a look at a typical workflow. The Qualified Lead Handover.
  • MARKETING GENIUS BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [2009] 7 Tips to Sell Sales on Lead Scoring
    Lead Scoring is a topic that Marketers can get really excited about. It feels good that you can measure the quality of a lead without ever speaking to them. However, the programmatic nature of lead scoring is not a natural fit for most sales people. This post gives some ideas to get sales excited about lead scoring. Tips for Successful Lead Scoring.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, AUGUST 12, 2009
    [2009] B2B Lead Generation Checklist: 22 Success Tips
    What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ? Focus on generating response. ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 9, 2009
    [2009] Good Look at QlikView from a Microstrategy Consultant's Viewpoint
    I noticed some visitors this morning from the blog of Microstrategy consultancy Aellament , and found they have published a nice look at QlikView on their blog. It's worth a read, and quite interesting in their appreciation of the advantages that QlikView offers over the product they know best. build the data warehouses).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [2009] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] 5 Big Trends In Marketing Automation 2010: #1 Inbound Marketing
    “Inbound Marketing&# had a big 2009. At this time of year, it’s always fun to both reflect on what we’ve seen, heard, and learned over the past 12 months and to look ahead to what’s still to come. Over the upcoming days, I’ll be writing about some of the key trends I see for Marketing Automation in 2010.To
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [2009] 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    It’s much more powerful than those young whippersnappers–Twitter and Facebook. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Not bad.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb. That’s good and important.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [2009] Finally! A B2B social media success story
    At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan Dube aka @DubiousMonk, a frequent comment contributor. New business.
  • MARKETING GENIUS BLOG  |  THURSDAY, DECEMBER 10, 2009
    [2009] 2 Answers and 5 Rules of Thumb from a Social Media Wiz
    Edward (Ed) Brice is the SVP of Marketing at Lumension , which develops solutions to help companies protect their vital information across networks and endpoints. Prior to Lumension, Brice was Vice President of Global Strategic Marketing at SAP where he helped develop and execute on their global marketing and branding strategy. PT: Good advice.
  • PHOENIX RISING  |  THURSDAY, NOVEMBER 12, 2009
    [2009] We CAN be Civilized!
    Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.  Quite the 8 year old.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 29, 2009
    [2009] Lead Generation Check list – Part 4: Clear and Universal Lead Definition
    This is the fourth installment in an eight-part series I’m calling the ‘Lead Generation Checklist.’ With each post, I’m addressing a step that in my experience helps improve lead generation efforts. For the first post, I focused changing your mindset to focus on conversations not campaigns. Inquiries are not leads. What does this company values?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009] Why Social Media Really Matters
    Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Today it is represented primarily by television.
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