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  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [2009] How much is too much? Frequency management and control
    One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Aunt Hilda? Neighbors? Old friends from school days? The answer is that it depends on the relationship.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Marketing Dashboards
    The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 27, 2009
    [2009] Help! We Have a Trade Show Coming Up!
    I do a lot of work with start-ups and so I run into this issue a lot. They either have a limited amount of time, money, or both, but suddenly have a trade show coming up and they need something to give to prospects. Or they simply need to start creating marketing materials, and don’t know where to begin.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [2009] Need Content? 20 Formats to Consider
    Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks. For inspiration, check out some of our favorite eBooks. Try a slideshow.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [2009] Need Content? 20 Formats to Consider
    Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks. For inspiration, check out some of our favorite eBooks. Try a slideshow.
  • LEADSLOTH  |  SUNDAY, MARCH 15, 2009
    [2009] MarketingSherpa’s Email Summit 2009
    Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. Unfortunately I can’t be there, but there is live coverage via Twitter. Combining List- and Trigger-Based Campaigns.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [2009] 6 Reasons to Embrace Social Media Today
    Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Not next week. Not next month.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Jonathan Kantor.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [2009] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. Blogs. via Beth Harte).
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [2009] The Fun Theory: How to Change Behavior
    This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 25, 2009
    [2009] Webinar Presentations That Suck « The Effective Marketer
    This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You roll your eyes and switch to your email while you wait for the presenter to appear alive, for the next slide to have something meaningful, for the pain to end… and wonder if you’re the only one wasting your time watching this session.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 2, 2009
    [2009] The Big Question June 2009: Where is Your Time Spent?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. You can always use your Internet browser back button to return to where you were. Default Widget.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. Please take the online survey here.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 20, 2009
    [2009] B2B Lead Generation Benchmark Study 2009
    B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. Please take the online survey here.
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [2009] Is Social Media Wasted on PR Agencies?
    First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Reasonable enough, right?
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [2009] B2B Email Marketing Best Practices eBook
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [2009] Let the 2009 Trend Lists Grow
    So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. Here are my top three:  .
  • THE POINT  |  TUESDAY, JUNE 16, 2009
    [2009] Top 5 Lead Management Excuses (with Poll)
    Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place.
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009
    Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [2009] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. Assign a response. Attentio.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [2009] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Day 1.
  • CHRIS KOCH  |  TUESDAY, OCTOBER 6, 2009
    [2009] Why marketers must become the new publishers
    One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. Be timely.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [2009] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, AUGUST 12, 2009
    [2009] B2B Lead Generation Checklist: 22 Success Tips
    What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ? Focus on generating response. ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 9, 2009
    [2009] Good Look at QlikView from a Microstrategy Consultant's Viewpoint
    I noticed some visitors this morning from the blog of Microstrategy consultancy Aellament , and found they have published a nice look at QlikView on their blog. It's worth a read, and quite interesting in their appreciation of the advantages that QlikView offers over the product they know best. build the data warehouses).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [2009] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.
  • ACQUIRING MINDS  |  MONDAY, MARCH 23, 2009
    [2009] Comparing B2B Online Data Sources - New Research
    At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded. branches).
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 28, 2009
    [2009] Dreamforce 2009: Using Twitter Effectively for Marketing and Sales
    This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads.  .
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb. That’s good and important.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 30, 2009
    [2009] Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog
    The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your static website is a vital beginning. But, it’s only a beginning.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 19, 2009
    [2009] What is Your Unique Buying Proposition?
    Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy. Don’t get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards. Here’s an attempt at a UBP that pretty much misses the point.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 30, 2009
    [2009] Top B2B marketing posts for 2009 (hint: social media)
    Thank you so much for your comments, links, and tweets this year. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Have a happy and safe New Year!
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of ClickDocuments "Connect the Docs" Blog in 2009
    2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Purpose.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [2009] Best of 2009: Social Media Marketing, Part 1
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# ROI Is Dead by StraightUpSearch.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, NOVEMBER 5, 2009
    [2009] 35 Content Ideas for B2B eNewsletters
    This is not another “How to” article for creating newsletters. Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. There are in fact, a number of excellent resources with “How to” tips for creating, producing, publishing, and managing newsletters—including our own B2B [.].
  • VIEWPOINT  |  MONDAY, JULY 27, 2009
    [2009] Sales cycles squirrelly in 2009?
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [2009] Going to the Sales 2.0 Conference on March 4-5, 2009
    I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. Conference
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 16, 2009
    [2009] 2009’s 50 Most Influential People in Sales Lead Management
    I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. need to implement them.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [2009] Do Psychographics work in B2B Marketing & Sales?
    skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 4, 2009
    [2009] Mixtur - Technology Marketing Consultants in Seattle
    Contact Us services technology small business plan create execute submit an inquiry vmt clients company about mixtur contact us employment resources downloads growing your business (workshop) news Home home | services | vmt | clients | company | resources | news | policies Copyright © 2009 Mixtur Interactive, Inc. All rights reserved.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 24, 2009
    [2009] MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
    If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.
  • MARKETING EDGE  |  FRIDAY, JANUARY 2, 2009
    [2009] The Single Best PR Advice for 2009 – Think Like a News Organization
    In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. Why clients? Old PR Thinking.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 11, 2009
    [2009] B2B Marketing Zone’s Best B2B Marketing Posts – 2009
    Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009.  Be sure to check out the list to find great posts you might have missed this year.  If you aren't already subscribing to the B2B Marketing Zone, you should be.  Shout out to Amy and Suaad who
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 1, 2009
    [2009] Where’s the money going in 2009?
    It’s about time. This is where the money should be going — toward driving revenue. And demand generation is number one. Still, most companies don’t do it very well and need help. Simple lead generation is what they need.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, JULY 22, 2009
    [2009] An Example of Creating Customer Passion
    This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tags: Other conferences customer touch customers newsletters relationship marketing SEO Tableau Tableau Customer Conference 2009 Twitter web marketing struck a deal with them to do some conference blogging in return for a press pass.
  • SALES LEAD INSIGHTS  |  THURSDAY, NOVEMBER 12, 2009
    [2009] The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!
    Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. Both members and non-members can vote. promise to publish the list of winners right here, whether I make the cut or not.
  • CONFLUENT FORMS  |  WEDNESDAY, JULY 15, 2009
    [2009] We seek RFPs for Innovation, not Inspiration
    One of the biggest conundrums that companies encounter when they are reviewing Requests for Proposals (RFPs) that they are interested in bidding on is whether the RFP is for a real project, or whether it's a fishing expedition for ideas to be implemented by an existing vendor or internally. For us, this boils down to Innovation vs. Inspiration.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [2009] Are Your PDFs Social Media Friendly?
    If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [2009] How NOT to pitch a blog | Online Marketing Blog
    Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. Don’t send blanket solicitations to bloggers in the same general industry.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JUNE 26, 2009
    [2009] American Business Media - Research & Marketing
    focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it!
  • CONTENT MARKETING TODAY  |  SUNDAY, AUGUST 2, 2009
    [2009] How to Create a Brand Name That Resonates with Your Buyers!
    Martin could well have used as an example the Wigglebutt Inn which will open in September 2009 and provide company lodgings for the day or full multiple night stays for our canine pals. The Wigglebutt Inn Gets It Just Right With a Remarkably Wonderful Name.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [2009] Word of Mouth Marketing Is Becoming Incredibly Important
    While year-over-year growth is expected to slow in 2009, WoM spending is on pace to grow another 10.2% Powerful Online Trend Reinforces Need for Effective Content Marketing strategies. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a few cave doors down.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [2009] Dreamforce 2009: Search Engine Marketing Junkies
    This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 4, 2009
    [2009] Six Steps to a Successful Small Business Content Marketing Strategy
    In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. Their current tagline, "Save Money.
  • MODERN B2B MARKETING  |  SUNDAY, JANUARY 25, 2009
    [2009] Demand Generation Trends for 2009
    He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Here are just a few excerpts: 1. Enjoy!
  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [2009] How Often Should I Email My Database?
    A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 10, 2009
    [2009] Hot B2B Marketing Content May 2009
    The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 10, 2009
    [2009] Hot B2B Marketing Content May 2009
    The following are the top posts from featured sources based on social signals from May 2009.  How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2009] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Top 80 B2B Marketing Posts for 2009
    This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 4
    Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." What’s In Your Social Media Toolkit?
  • E-QUIP  |  FRIDAY, AUGUST 28, 2009
    [2009] Relational vs. Transactional Selling
    It's often noted that ours is a relationship business. Eighty percent of our revenues come from repeat customers. Long-term relationships typically provide our highest profits, lowest business acquisition costs, and most satisfying work. Why then do we predominantly take a transactional approach to developing new business? Unfortunately not. Don't.
  • E-QUIP  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009] Building Your Brand
    There are relatively few strong brands in the A/E profession. There are, of course, many well-known firms. But name recognition doesn't equal a strong brand. Unfortunately, many "branding" efforts focus on image and familiarity. Brand goes deeper. There is great confusion about brand. Even the experts differ on how to define it. Work deliverables.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [2009] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline).
  • B2B MARKETING SAVVY  |  TUESDAY, NOVEMBER 10, 2009
    [2009] ReTweeting: Science or Art – Is 120 The New 140?
    Other Twitter Topics:     Twitter BackChannel for Presenters       Navigating the Approval Maze        Social Media: Not Just for Kids     Email The Scoopdog Team. Read time = 3-4 minutes)   One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near So why the fuss to understand RTs?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 25, 2009
    [2009] 6 Secrets to Making Online Video Work for Small Business
    Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool. Even a micro business can use video effectively to communicate with its customers online. She has been able to help Neighborhood America add video communications to their core marketing capabilities. Click here to take a look at the video.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [2009] Why Being Visual Can Bring Beautiful Business Results
    Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. But the very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Occasionally he will add a few very brief paragraphs.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [2009] Deconstructing Twitter: Analytics for Reach and Impressions
    Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  Relevancy most drives response.
  • CONTENT MARKETING TODAY  |  THURSDAY, SEPTEMBER 3, 2009
    [2009] Why Your Personal Brand is All About Solving Customer Problems
    And Why It’s Not about Your Wonderful Qualities as a Human Being. I don’t mean to suggest that your customers don’t care about your fundamental decency, professionalism, and your devotion to your local community. However, each of those qualities is necessary, but not sufficient for someone to do business with you.
  • CLIFF ALLEN ON MARKETING  |  SATURDAY, AUGUST 15, 2009
    [2009] Developing a Marketing Communications Strategy
    Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important. Advertising. Web site. Seminars.
  • WEBMARKETCENTRAL  |  TUESDAY, JULY 21, 2009
    [2009] 4 Ways to be a Better B2B Twitterer
    There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Two recent articles got me thinking about how to answer this question. At a high level, these two pieces are kind of yin and yang, what to do and what not to do.
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [2009] 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    It’s much more powerful than those young whippersnappers–Twitter and Facebook. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Not bad.
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 29, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 4
    Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? This one tool lets you explore many others."
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 17, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 3
    How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Blogging helps.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 3, 2009
    [2009] Best of 2009 (So Far): Search Engine Marketing
    What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Just like any job out there, you can never be bored with your PPC account.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 23, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 2
    Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? with Bing.
  • VOLACCI  |  FRIDAY, MAY 1, 2009
    [2009] Researching Backlinks for Drupal SEO | Volacci
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 16, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 2
    What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Among the mistakes are ignoring (or improper use of) h1, h2 etc.
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 5, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 2
    Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics?
  • VIEWPOINT  |  THURSDAY, DECEMBER 10, 2009
    [2009] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [2009] The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009
    Are you a B2B Marketer planning to be in the San Francisco Bay area next week?  If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 !  Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud Awesome Hosts!
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 1
    Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? Low-cost video production? And it's free.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 19, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 1
    Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? Which SEO tactics should you avoid?
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 1, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 1
    Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check. Social Taggin
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [2009] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 23, 2008
    [2009] 2009 Trend Spotting
    It's barely after Labor Day and I've already started spotting the 2009 Trends. One of my most popular blog posts was my 2008 Trend Lists. This post will be dedicated to all the
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2009] 10 Hottest Topics in B2B Marketing for 2009
    Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. April 13, 2009.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 3
    While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2009] Best of 2009 (So Far): Blogging for Business, Part 1
    How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? use an intriguing title, start with a question); Technical Stuff (e.g. The most promising?
  • JUNTA 42  |  MONDAY, NOVEMBER 16, 2009
    [2009] Custom Publishing Council Announces 2009 Pearl Awards
    Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club). sign that the recession may be over?
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 28, 2009
    [2009] Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
    What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet? Among the tips: be human, authentic, even a bit immature.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2009] 25 Must-Read B2B Marketing Blog Posts
    Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [2009] Online Marketing News in 2009: The Year’s Hottest Events
    Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. billion. search.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    What can Sales 2.0 do to improve your sales success?  Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview.  Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  Sales 2.0 In Sales 2.0,
  • THE ROI GUY  |  FRIDAY, MAY 22, 2009
    [2009] IT Spending Slows Further into 2009, making sales environment tougher
    Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?
  • TOM PISELLO  |  FRIDAY, MAY 22, 2009
    [2009] IT Spending Slows Further into 2009, making sales environment tougher
    Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?
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