Tomorrow People

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. It all started in 2008, with the launch of GE Reports. Taco Bell: Becoming a Broadcaster. Not exactly a nimble startup.