Remove work

Tony Zambito

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The Way Work and Commerce Gets Done. The way work and commerce get done will need to be reinvented and reimagined. Thousands of workers are working from home. Competence, Performance, Expertise.

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate. . 

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Whereby both are in agreement the majority of content marketing, as it exists today, is not working. Understanding the goals and goal-directed behaviors of buyers is hard work. by Aha-Soft.