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Customer Experience Matrix

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Quaero AdVantage CDP Bridges Identified and Anonymous Data

Customer Experience Matrix

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. Configuring the workflows is still definitely technical work, which is either done by IT staff or the Quaero services team.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages. Sailthru was founded in 2008. data access. pricing and company background.

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. More important, channel marketing issues have cropped up several times recently in my consulting and are likely to be even more prominent in my work at Left Brain DGA. I’m glad I did.

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

SAS tells me they're working on clarifying all this in the future.) This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details.

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Salespeople: One Question Matters Most

Customer Experience Matrix

One set of answers that surprised me a bit were that 77% or 80% of salespeople were working with an automated lead management system, either “CRM/lead management” or “Software as a Service”. So this answer reinforces the importance of gathering that information and passing it on. To me, 23% measuring everything seems unbelievably high.