Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. Often times, those who stay must do the work of a few to keep the organization up and running. How do we handle departing employees with care and compassion?

Planning 104

Planning Allocation Thought Leadership Work Management 104

Biznology

APRIL 24, 2017

Do they work better together? 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Is one more effective than the other? What’s the right balance? Hootsuite ). 86% of marketers now combine paid and organic tactics as part of their social media strategies. Facebook ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

NOVEMBER 13, 2014

Take email: the real problem isn’t spam, which is easily dealt with; it’s the scores or hundreds of work-related messages you receive each day, and the fact that replying intelligently to even the fraction that is really important forces many to work late into the night, 7 days a week. This is what has changed, not just the filtering.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

NOVEMBER 1, 2016

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. “If you build it, they will come” never works so we get to be the vanguard of the movement, sparking and catalyzing all viral-making fun!

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

MAY 20, 2016

When expanding your team, you have three basic options upon which to build a working relationship: a staff position, a freelance contract, or an internship. . Freelancers are often comfortable with remote working arrangements as well, expanding your candidate pool beyond your immediate area. Freelancers.

Training 128

Training PR Positioning Spending 128

Biznology

NOVEMBER 14, 2016

Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. Find those cells of creativity within the organization and put them to work on small projects that can yield short-term, tangible results.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. I’ve been working on the code for years but only deployed Amelia six weeks ago. Almost nobody had heard of the term back then. She was a risk taker,” Kaden cut him off.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

OCTOBER 18, 2012

I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008. Disavowing links is a boatload of work and it should not even be attempted by anyone less than an expert. But better late than never.

Google 80

Google SEO Ethics Opinions 80

Biznology

NOVEMBER 12, 2015

Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession. She may be working at a prestigious law firm or bank, but she will leave shortly for a start-up or a company run by someone under 40.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

Biznology

OCTOBER 25, 2012

But to remain consistent, to work well with your team, to measure your successes and learn from your errors, to be willing to change when the situation calls for it, and to do it day after day, all season long, you have to want it. You have to work for it. You have to hustle. What role does luck play in this? Except, here’s the thing.

Online Marketing 80

Online Marketing Planning Work Management Marketing & Strategy 80

Biznology

NOVEMBER 23, 2011

Pat LaPointe, from MarketingNPV, stated in a blog post he wrote in September 2008: “(…) we marketers don’t do ourselves any favors by trying to disconnect from financial value just because it’s hard to make the links. Past the smoke and mirrors, if there is real net value in social media, it must be clearly articulated.

Social Media 80

Social Media ROI Media Social Networks 80

Biznology

JANUARY 10, 2014

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. I still can’t tell if this is working or not. However, chances are that for the vast majority of potential users, the jury on the actual benefits of going social is still out.

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

APRIL 22, 2013

Having Facebook’s volume metrics as your measuring stick for success within the enterprise makes no sense at all: if all your employees are spending their whole working hours within your social platform, you’ll get lots of page views, lots of user adoption and will likely be out of business very soon.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

FEBRUARY 10, 2015

While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

SEPTEMBER 18, 2012

Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend.

Vendors 80

Vendors Spending Conference Contacts 80

Biznology

OCTOBER 10, 2014

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. Not because WhatsApp doesn’t work in emerging markets, mind you. Taught by three Biznology search marketing experts, you’ll learn how to make your search marketing work for your business.

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

SEPTEMBER 6, 2013

I still remember seeing Clay Shirky on stage, back in 2008, claiming that the problem “is not information overload, it’s filter failure” Five years after that, it seems that a another way to explain it is: when the information overload is that big, filters are bound to fail. What does this mean to our work life?

SME 80

SME Internet Marketing Communities Email Marketing 80

Biznology

SEPTEMBER 10, 2013

For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. And the main way that you show your appreciation is to do as much of the work for them as possible. You need to make sure you’ve set up the pitch and the campaign.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Are there new pesticides or pest-resistant strains of crops you can use? Or fertilizers?

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

DECEMBER 20, 2017

But is it working as a fair and just system for all today? Millennials don’t think so, especially after the 2008 recession. The 2008 recession exacerbated this view. In particular, they are interested in profits, but also have a deep sense of purpose and prefer working at companies that give back to society.

Brand Identity 116

Brand Identity Branding Enterprise Management Paid Search Agency 116

Biznology

SEPTEMBER 22, 2015

The secret to my success has been to be a lot more selective in the clients I’m willing to work with. Why is it working? To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Very cool. I’m fortunate. And I think I can.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

NOVEMBER 22, 2016

To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. When I wrote for AdAge , back in the day, circa 2008-2009, they did the most delightful thing, though I don’t know how SEO-aware or SEO-focused they were about this.

SEO 80

SEO Content Marketing Planning Content 80

Biznology

OCTOBER 10, 2017

Reputation is what you have and work hard to preserve. For example, back in 2008, Matthew Creamer and I teamed up to write (and Matt actually wrote) Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads with the follow up that I wrote , Pepsi Apologized to Me for Its Suicide Ads. 2008 PepsiMax Suicide Ad.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Biznology

MARCH 3, 2015

What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Blogging Personal Brand 2008 Aleppo Apple Inc. Copy and paste? Like this post?

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80