Adobe Experience Cloud Blog

MAY 9, 2013

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story. Follow Jeff on Twitter at @fearlesscomp.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

ClearVoice

NOVEMBER 22, 2020

Many years ago in college, a journalism professor started a lecture with these 11 words I’ve never forgotten: “If you are not a reader, you are not a writer.”. I have taken his words to heart throughout my career , and I’ve battled writer’s block by reading the work of other wordsmiths. Coffee + Crumbs. A Cup of Jo.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Biznology

DECEMBER 30, 2016

This all changed with what we call the Lehmann Shock in 2008. Our language is one of the most complex in the world, using words and writing from Chinese, Japanese, and Arabic sources combined. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Adobe Experience Cloud Blog

JANUARY 8, 2014

Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. E-mail: I first wrote about this one in October of 2008. Here we go. Am I crazy?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. E-mail: I first wrote about this one in October of 2008. Here we go. Am I crazy?

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. I love that this theme starts with the word “Choose.” Amy Noack – Field Enablement Director. I came to InsightSquared by way of Olono, which was acquired in 2019.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Biznology

JANUARY 2, 2017

My last job at IBM was Distinguished Engineer—geez, even the word distinguished means old, doesn’t it? And I left that job in 2008, so I am even older now. The article explains that there is rampant age discrimination because younger people don’t believe that people my age know anything about technology.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Economic uncertainty.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

MARCH 6, 2023

That was back in 2008. It was historically a probabilistic graph, but we’ve now expanded it to being a hybrid; so we can ingest data tied to email,” in other words, first-party data. Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror.

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent.

Storytelling 211

Storytelling Trends Ethics Content 211

Sprout Social

FEBRUARY 16, 2023

She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. If we can keep them elated, we can ride on the wave of their word-of-mouth.” Dietrich captures it well in just a few words: “It’s an investment in more good and less bad.” It’s hard to do more with less.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Onalytica B2B

JULY 17, 2018

I started blogging and speaking in 2008. Just get stuff done (he uses more colourful words ). I started speaking back in 2008. I saw the whitespace and jumped on the opportunity. I quickly became the Power BI person on the support side and was able to build relationships on the product team.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

markempa

AUGUST 1, 2017

That word integration is messing people up in this day and age, and, if you think about it, it gets most people thinking about IT issues. A couple of weeks ago, I just swapped out the word integration for agreement. Brian: I really love the word agreement and I think that’s the challenge. Facilitating the buying journey.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

chiefmartech

JULY 30, 2022

In other words, that 103,528 number is a lower bound of the B2B software product universe. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. ” Put a pin in that caveat for a minute – I’ll come back to it.). of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

ViewPoint

DECEMBER 30, 2013

I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".

Wikipedia 120

Wikipedia Training Positioning Personalization 120

Adobe Experience Cloud Blog

JANUARY 25, 2018

In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. With the rapid adoption of products like the Amazon Echo and Google Home, voice searches have increased by 35 times since 2008. When people talk instead of type, they tend to use more words.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. In other words, a video that’s aiming to convert should be deployed when your customers have already demonstrated significant interest in your brand and product offering. Marketing emails with embedded videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. First, a moment of silence for the open rate.

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.” Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Launch Marketing

SEPTEMBER 2, 2020

In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. In other words, think beyond name, company, email and phone number. Is your team making the most out of your current B2B CRM? If you are on a cloud-based CRM you are off to a good start. Keeping Up with the Right Contacts.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Biznology

JANUARY 13, 2016

Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! The future of marketing uses the words we use when searching online and drives action with engaging headlines. But “a picture is worth a thousand words.”

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. In other words, this is a very powerful system. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Salesforce Marketing Cloud

OCTOBER 14, 2021

It’s funny to think back now at my initial reaction when a manager asked me to start using Salesforce back in 2008. If it seems very rigid in its structure — in other words, it operates how it operates, with no flexibility — then it may limit your trajectory. A willingness to learn. Look for a company that’s open-minded.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Buzz Marketing for Technology

JULY 23, 2008

April 2008. March 2008. February 2008. January 2008. Do you know what word in this sentence is offensive, "Gee, ma, I think itd be great." Do you stand by your word? Julies grandfather stood by his word, gave his brother the spot he wanted for his house. July 22, 2008 | Permalink.

Education 100

Education Display Training Personalization 100

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. In other words, companies have a long way to go…Everything a brand does (plays) a role in shaping the customer’s experience.” Yelp, founded in 2004, began to get traction. ” Customer experience is really important.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. When you start typing a query into Google’s search bar, you might notice words or phrases popping up underneath what you’re typing. What is Google Suggest? What does that mean? The user’s language and location.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Make the brand the Sensei : Sensei is a Japanese word for teacher. My guitar tutor taught me the mnemonic to remember string names in 2008. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design 20

Design Marketing Websites Best Practices Microsite 20

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. From 2008 to 2018, US publisher revenue nosedived from $37.8b Other publications in the SEO space followed. But the industry is falling apart.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Digital B2B Marketing

FEBRUARY 25, 2014

Marketing has become a bad word to many. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Would you really want your dinner interrupted by a marketer, even one giving you, in their words, a great opportunity? Remember the Toyota “Saved by Zero” TV ads?

Rules 100

Rules Paid Search Agency Banners Barriers 100

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Another of Brian's most entertainingly educational posts of last year was The Inigo Montoya Guide to 27 Commonly Misused Words. Craft more compelling headlines and ads?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. billion users.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

WebMarketCentral

JUNE 30, 2009

3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D. For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ). Karabit BeeMP3 Songza del.icio.us

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Convince & Convert

APRIL 27, 2015

Tweetable Moments Automation is not a dirty word unless it’s the only thing you’re doing. jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler.

Social Media 153

Social Media Media Conference Social Networks 153