Industrial Marketing Today

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Resources

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So curated content is not something new. What is content curation? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.