Biznology

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” They will make up 75% of the workforce in the U.S.

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Can the Yellow Pages Beat Google?

Biznology

Image via Wikipedia. Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?" After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). And this isn't a new trend.

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Hindsight 20/20 Series: 3 Metrics – social business friend or foe?

Biznology

(Photo credit: Wikipedia). Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms. Are metrics important?

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What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media.

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How to avoid Google’s huge mistake

Biznology

In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. By October 2012, Knol was dead. Like, really, really dead. Google even went so far as to delete all the content its users created.

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FIFA World Cup: Social Media Roundup

Biznology

Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S.