Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Sign up for the free webinar series today!

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). And in the webinar, I suggested taking three steps: 1. It’s not a nice-to-have anymore; it’s a necessity.

Storytelling 211

Storytelling Trends Ethics Content 211

markempa

AUGUST 22, 2008

" This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I'll be speaking on "Playbook for Effective Lead Management." I hope you can make it!

Demand Generation 120

Demand Generation Demand Generation Case Study 120

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. The financial market meltdown in 2008 seemed like the final straw. co-exhibiting at trade shows and conferences. But the story didn’t turn out that way.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Marketing Budget 242

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

PathFactory

MARCH 6, 2023

Recorded webinars are a good example of this: they might not have a lot of views, but the people who engage by staying for the whole recording are valuable. An idea could be to transcribe the webinar or write a blog post out of it, move it up the funnel, and see if the content engages people earlier.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Marketing Lead Ranking 52

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Amy Noack – Field Enablement Director. I came to InsightSquared by way of Olono, which was acquired in 2019. Today, I direct Field Enablement for the sales organization.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. This type of content comes in many forms including market education videos, LinkeIN Lives, podcasts on AI with Maribel Lopez, keynote speeches, fireside chats, webinars, etc.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Onalytica B2B

JULY 17, 2018

I started blogging and speaking in 2008. I started speaking back in 2008. Webinars fit nicely into the video area. I saw the whitespace and jumped on the opportunity. I quickly became the Power BI person on the support side and was able to build relationships on the product team. I love his mindset and outlook on life.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

SpotMe Blog

FEBRUARY 2, 2022

Webinar solutions. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. Founded in 2004, INXPO is a webcasting solution for webinar-style events. INXPO offers widgets to help customize the webinar and webcast experience. Virtual event platform comparison: webinar solutions.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Televerde

JULY 28, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar on August 6, 2020. In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. It’s on you to make that happen.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. We’re dealing with a lot of uncertainty right now.

Enterprise Management 108

Enterprise Management Work Management Paid Search Agency Marketing Management 108

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! For those that missed it, you can find the recording of the webinar here and the slide deck and follow up questions here. April 2008. March 2008. February 2008. January 2008. Contributors |. Contact us.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Outbrain

APRIL 2, 2020

With increases in smartphone usage, apps have followed suit – look no further than the change from 500 apps available in Apple’s App store in 2008 versus the 2 million-plus apps available there today. So register today to watch this webinar (and many more!) Watch Outbrain Webinars. The post ‘Is there an App for that?’

Peer-to-peer 35

Peer-to-peer Advertising Agencies Webinar Metrics Emarketing 35

NetLine

JULY 13, 2020

Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Of the 400 professionals surveyed, 44% said the impact of the Coronavirus will be “substantially” worse than in the 2008-09 financial crisis, with another 30% say it will be “somewhat” worse.

Lead Ranking 59

Lead Ranking Peer-to-peer Trade Show CPL 59

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Promoted new blog posts and upcoming webinars. This post, written by Christian Fea , CEO of Synertegic, Inc.,

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClearVoice

OCTOBER 19, 2020

’ After attending his webinar 6 Steps to Rewire Customer Loyalty and Boost Your Business , I wanted to hear more. We have exclusively been teamlancers at Convince & Convert since the day we started in July of 2008. Watch the entire webinar with Jay Baer, 6 Steps to Rewire Customer Loyalty and Boost Your Business, below.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Content Marketing Institute

DECEMBER 5, 2017

Through the educational portal, the company offers everything from free webinars to three-day paid live training courses. Ultimate Planning Checklist for Successful Webinars. Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it.

Class 101

Class Education Digital Asset Management Webinar Metrics 101

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Mapping content to the industrial buy cycle For this part of the article, I’m going to rely on what I learned from a webinar by GlobalSpec and Frost & Sullivan. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

thePoint

MARCH 25, 2020

Re-purposing some of the trade show refunds or unspent money to create virtual meeting opportunities like virtual ‘Lunch & Learns’, educational webinars, or your own branded virtual event. What will your customers know about you after the COVID-19 crisis? Based on experiences of leading companies through prior crisis (e.g.

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. Fast Forward Summit Notes â?? Andrew McAfee. Goodbye, Corporate Data Silo; Hello Linked Data. Enterprise 2.0 Conference Notes: Three Approaches to Social Computing Platforms. December 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 5, 2010

Move them from awareness to inquiry – get the prospect to sign up for a webinar. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. A white paper would fit the bill nicely here. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Biznology

FEBRUARY 10, 2015

Now, last Friday I presented a webinar on Wikipedia management entitled A Step-by-Step Instruction On How To Manage Your Wikipedia Page and have tried to adapt that webinar into this blog post. One thing I didn’t share in the webinar is the official process by which I work through proposed changes with my clients.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 20, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 17, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100