The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech
Webbiquity
APRIL 14, 2020
The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. But roughly the same share plan to reallocate those funds to other marketing tactics.
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