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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). At some agencies, rejected ideas get scrapped and disappear for good.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Urban Outfitters does this by using viral style hacks to promote their products. It started online, and it marks a major change in the world of fashion. Here’s why.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

ALS Association: Amazing Virality. It was a truly global and viral phenomenon. While global virality is hard to plan for, simple challenges or competitions are a great way to spread awareness and engage your customers. It all started in 2008, with the launch of GE Reports. Remember the Ice Bucket Challenge?

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19.

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3 Big trends converging for big branding opportunities

Biznology

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. “If you build it, they will come” never works so we get to be the vanguard of the movement, sparking and catalyzing all viral-making fun!

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Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy.

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