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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Instead, they view traditional business as chaotic, distrustful, and unreliable for keeping contracts or promises. by 2025, for example.

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The Great Reset

Biznology

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. Have a point of view. We wanted to share his words and thoughts with you as part of our tribute to Haydn as we unveil the new Biznology that he envisioned. – Jen McClure, Publisher. .

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Are Consumer Attitudes Toward Privacy Changing?

Biznology

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Most are fed up with what they view as invasive practices. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. Marketers are measuring page views and clicks. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. Both our domestic and our international markets fell apart. The yen is now at 100 to the dollar.

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Don’t admit that you are old in digital marketing

Biznology

With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” And I left that job in 2008, so I am even older now. ” Well, I constantly joke that I am old, which this article seemingly marks as idiotic behavior.

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3 Big trends converging for big branding opportunities

Biznology

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). . • One of their most important values is social responsibility. maximize shareholder wealth). •

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Today’s big branding issue: what should companies stand for?

Biznology

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. On social matters, business leaders are becoming more sensitive to the expanding gap between the views of political and religious conservatives on the one side, and those of more liberal progressives which include these Millennials.