Remove vertical

Biznology

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. From HAIWatch to WOTQuiz !

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The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Social media monitoring has evolved into a vertically integrated industry–you buy the data, the analysis, and the user interface from the same company. They won’t want a vertically integrated solution for social media listening.

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The Stratification of Social Media Listening

Biznology

Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] No, the bigger benefit is how this technology can be customized in ways that no vertical stack can support. I’ve been in this business for the last five years and I’ve seen a lot of changes.

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My social media marketing posts from 2011

Biznology

No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation.

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You’ve probably over-farmed your donors’ land

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Compassion for children surely transcends the Hudson River, right?

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