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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. The two groups are about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns. Again, every recession hits different business sectors unequally.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. We did vertical and persona-based messaging to those accounts and we were able to drive a deal from open to close two weeks faster than our expected timeline. Trying to iterate on messaging AI creates.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The financial market meltdown in 2008 seemed like the final straw. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak.

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey."

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2023 Predictions

Conversica

Do you recall that this was during the 2008 Great Recession? Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical. While that’s not the most chipper note, Conversica is in a slightly different position. Our company was founded in 2007 and our product launched in 2009.

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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey."

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