Remove vendor
article thumbnail

BtoB 2008 Lead Generation Guide

markempa

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

BtoB 120
article thumbnail

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. overall budgets will be cut).

article thumbnail

Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Some weeks, I spend 2-3 days with technology vendors in private NDA industry analyst sessions learning about the current technology and upcoming roadmaps.

article thumbnail

Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. We’re just getting started. There are many splendid varieties of marketing technologists.

article thumbnail

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

article thumbnail

What marketers need to know to prepare for 2023

Martech

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Vendors have sold CDPs as the gateway to customer intent, purchase propensity and data orchestration. We’re dealing with a lot of uncertainty right now. They’ll be happy to do it.