Remove vendor

Industrial Marketing Today

article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. In this post, I’m going to focus on content for the early stages of the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

article thumbnail

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Google was the number one non-vendor site used to do product research and the reason cited most often was that industrial marketers have improved their search strategies and are now more capable of returning relevant results. There were some surprising and interesting twists to all the data as some of them are broken down by age groups.

Design 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Key takeaways of content mapping Get found early and often: Make sure your content is available where your buyers are searching for solutions and vendors Offer relevant content: Understand the industrial buy cycle and offer content that match the stages Offer a variety: Don’t restrict your content to web pages. All Rights Reserved.

article thumbnail

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors. However, they do have a strong influence. Creates Content Marketing With Lasting Impact ). Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60
article thumbnail

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. Along the way, I have worked with some great people, both clients and vendors. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases.

article thumbnail

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. What has been your experience, both as a vendor and/or a B2B customer?