Remove user-generated

Paul Gillin

article thumbnail

The Power of B2B Communities

Paul Gillin

As of this writing, nearly 20 user groups called “ SpiceCorps ” have sprung up around the North America and are spreading internationally. An annual user conference attracts thousands. There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&# Maskin refers to himself as “Mr.

article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Those sales are generated by the affinity that the staff has developed with these key corporate customers. B2B technology companies have also been among the most creative users of social channels to reach the highly skilled people they need to hire in competitive labor markets.