Customer Experience Matrix

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% The Twitter figures are surely much higher by now.) By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. for TV and 10.2%

Spending 120
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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. There was actually another dated 6/01/2208, which I treated as 2008. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Pardot : another pretty powerful product; see my blog review from December 2008. OfficeAutoPilot : this is the current incarnation of what used to be Moonray.

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Why Social Media Really Matters

Customer Experience Matrix

If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts.