Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

These are not the people we imagine Twittering about their need for complex enterprise IT services. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. In fact, it’s hard for most of us to imagine these people using social media at all.

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Six factors driving B2B social media marketing adoption

Chris Koch

We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. (You can download an abbreviated summary here. ).