Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. Users can execute custom attribution rules during their database build.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 5, 2009

Campaigns can also add a lead to a list (which might in turn trigger another campaign), update the lead score, convert a prospect to a lead and send it to the CRM system, send an email alert to a salesperson or sales manager, and publish a landing page or Web form. However, event-based triggers are limited to submission of a Web form.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

The system supports event-triggered and multi-step campaigns, although Balihoo has found that most local marketers balk at entering the response details needed to maintain them. Balihoo entered the “local marketing automation” business in 2008 and now has more than thirty enterprise clients serving more than 100,000 local businesses.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 17, 2009

Campaigns can be triggered manually or run automatically on a regular schedule. 5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations. Of course, the labels matter less than what the system does.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

SEPTEMBER 9, 2009

I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. This is characterized by use of search engines to drive traffic to Web sites. I’m being arbitrary but let's date it from 1998 to 2007. social marketing. This is use of social media to connect with consumers.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 30, 2009

But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120