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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example.

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Content Goblins

Kevin Indig

26 old me would have written an emotional critique of The Verge’s article because it triggered imposter syndrome. Trigger warning: no one gets a free pass in this Memo, not even me. From 2008 to 2018, US publisher revenue nosedived from $37.8b But the industry is falling apart.

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2010s to now: Email design trends that survived the test of time

Litmus

2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008.

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Marketers, Meet Your New BFF: The CFO

Televerde

In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. Targeting marketing in the first wave of budget cuts can trigger a vicious cycle that ultimately hurts the entire enterprise.

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Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.