Biznology

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Latest Trends & New Perspectives on Brand Risk

Biznology

In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands. Activism Risks – a rising trend where activists use social media to badmouth a brand, even organizing boycotts. gun control, LGBTQ).

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. A key driver for this trend is the emerging values of millennials and purposeful branding. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

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Why Millennials Value Experiences, Not Stuff

Biznology

However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels. The obvious winners of this significant trend are industries like events, travel and dining. Probably the most influential event was the devastating crash of 2008.

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3 Big trends converging for big branding opportunities

Biznology

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Management must recognize these trends and re-position its benefits and offerings to re-engage this dynamic segment of Millennials, plus Gen Z’s.

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Information overload: beyond better filters

Biznology

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now.

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A Skewed Web: Are you an outlier?

Biznology

A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). There is a social Web out there that is much more diverse than what is revealed byTwitter or Google trending topics.

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