Paul Gillin

JUNE 17, 2010

In 2008, about 100 people visited the site every day. Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 27, 2010

It started in October, 2008 and had attracted more than 700 contributions 18 months later. In their 2008 book Groundswell , Charlene Li and Josh Bernoff cite the example of one unpaid Dell Computer customer who saves the company an estimated $1 million per year by answering technical questions that would otherwise require Dell resources. .

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 31, 2011

When the global economy was declining in 2008, the decline in world trade and industrial production was actually steeper than in the 1930s. Each of these five waves has been interceded by a crash in the financial markets. We’re beginning to understand this phenomenon.

Correlation 50

Correlation Verticals ROI Demand 50