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Digital B2B Marketing

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Selling your Lead Generation Content

Digital B2B Marketing

A Quick Content Selling Test. If your registration page fails the test also, don’t feel bad. Most marketers fail this test. Personally, I would not, here are a couple reasons why this fails the content selling test. Go to one of your registration pages. If your form included a $39.99 Would you pay $39.99

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Stability (see the next section) will be a challenge with hub activity, but if I were a CMO at a large company, I would at least consider testing data from a hub as a proxy for overall social media reach. Would a 2008 social media impression be comparable to a 2011 impression? A model requires history to provide meaningful results.