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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. He was working at executive search firm Howard Fischer Associates when the collapse of the subprime mortgage industry in the U.S. triggered the world financial crisis of 2008.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

At the same time, there’s massive churn happening across the industry in terms of personnel. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. So far, they’ve stuck together and shown more unity than back in 2007-2008.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

The team discovered the four key strategies for improving email marketing effectiveness through personalisation were: Even though customers agree to terms and conditions, it is better to ask them directly if you plan to use their personal information for marketing purposes; Avoid using personalised greetings with new customers.

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

published in the Academy of Marketing Science in 2008. So I decided to use the more modern term in the blog title. When in fact, we should work hand-in-hand to support our buyers through their journey. The paper goes on to discuss: The importance of balancing a focus on short-term financial results and long-term viability.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

through My global fund at work, but the response has been slow. June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm. June 10th, 2008 at 3:41 pm. is going to have a huge long term impact (although I hate the name ‘Web 2.0′). June 11th, 2008 at 10:02 am. I think the term Web 2.0

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Dumb Questions for Brilliant Marketers: Melisse Lombard, Content Marketing Manager at Hopin

nDash

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. I was part of their digital ad sales team, so I worked there with the director of sales strategy and brand integration. How has your role changed over this period?

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Marketing in Times of Uncertainty - Whiteboard Friday

Moz

Posted by randfish Our work as marketers has transformed drastically in the space of a month. In fact, I think it's time to probably crunch down and do some hard work. This is much bigger and worse, at least this spike of it is, than the Great Recession of 2008. It's not a long-term fear of of what will happen.